Best institutions to study Marketing/Marketing Management
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.
973 U.S. institutions graduated 49,123 Marketing/Marketing Management students in 2024–25 (IPEDS). It is CIP 52.1401, a specialization of Marketing (CIP 52.14), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Marketing/Marketing Management programs
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Marketing/Marketing Management program prepares students to understand and manage the process of developing consumer audiences and facilitating the movement of products from producers to consumers. This program is ideal for individuals interested in the dynamic field of marketing, focusing on strategies to effectively reach and engage target markets.
Students will gain knowledge in buyer behavior, marketing research principles, demand analysis, pricing theory, and strategic planning. The curriculum emphasizes critical skills such as critical thinking, active listening, and effective communication, equipping graduates for various roles in the marketing sector.
Credentials awarded
What Marketing/Marketing Management graduates earned in 2024–25, by award level (IPEDS completions).
- Bachelor's degree41,783 graduates / yr · 762 institutions85%
- Award of at least 12 weeks but less than 1 academic year2,734 graduates / yr · 121 institutions5.6%
- Associate's degree1,928 graduates / yr · 162 institutions3.9%
- Master's degree1,706 graduates / yr · 90 institutions3.5%
- Postbaccalaureate certificate470 graduates / yr · 48 institutions1.0%
- Award of at least 1 but less than 2 academic years349 graduates / yr · 55 institutions0.7%
- Post-master's certificate72 graduates / yr · 5 institutions0.1%
- Award of less than 12 weeks40 graduates / yr · 3 institutions0.1%
- Award of at least 2 but less than 4 academic years32 graduates / yr · 1 institution0.1%
- Doctor's degree - research/scholarship9 graduates / yr · 3 institutions0.0%
Graduates over time
Marketing/Marketing Management completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 36,014 |
| 2013 | 34,950 |
| 2014 | 35,629 |
| 2015 | 37,215 |
| 2016 | 38,629 |
| 2017 | 41,241 |
| 2018 | 42,998 |
| 2019 | 45,335 |
| 2020 | 46,047 |
| 2021 | 46,420 |
| 2022 | 45,541 |
| 2023 | 46,433 |
| 2024 | 47,060 |
| 2025 | 49,123 |
Top 50 institutions for Marketing/Marketing Management, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Ensign College Salt Lake City, UTPrivate not-for-profitAward of at least 12 weeks but less than 1 academic yearAssociate's | 856 | 43% | $11,149 | — |
| 2 | Southern New Hampshire University Manchester, NHPrivate not-for-profitBachelor'sAssociate'sMaster'sPost-degree cert. | 671 | 43% | $34,565 | $45,472 |
| 3 | Western Governors University Salt Lake City, UTPrivate not-for-profitBachelor's | 662 | 46% | $11,580 | $52,877 |
| 4 | The University of Alabama Tuscaloosa, ALPublicBachelor'sMaster'sDoctoral | 578 | 73% | — | $48,879 |
| 5 | Florida State University Tallahassee, FLPublicBachelor's | 566 | 86% | — | $49,808 |
| 6 | Clemson University Clemson, SCPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 528 | 87% | — | $47,606 |
| 7 | University of Arkansas Fayetteville, ARPublicBachelor'sMaster's | 508 | 71% | — | $50,045 |
| 8 | The University of Tennessee - Knoxville Knoxville, TNPublicBachelor'sMaster's | 506 | 74% | — | $46,896 |
| 9 | University of Cincinnati - Main Campus Cincinnati, OHPublicBachelor'sPost-degree cert.Master's | 489 | 75% | — | $50,636 |
| 10 | Florida International University Miami, FLPublicBachelor'sMaster's | 472 | 74% | — | $40,839 |
| 11 | Arizona State University Campus Immersion Tempe, AZPublicBachelor's | 465 | 68% | — | $48,676 |
| 12 | Ohio State University - Main Campus Columbus, OHPublicBachelor's | 436 | 88% | — | $56,465 |
| 13 | Grand Canyon University Phoenix, AZPrivate not-for-profitBachelor's | 423 | 43% | $21,535 | $45,001 |
| 14 | University of South Florida Tampa, FLPublicBachelor'sMaster's | 410 | 77% | — | $40,575 |
| 15 | University of Georgia Athens, GAPublicBachelor's | 404 | 90% | — | $51,951 |
| 16 | Oklahoma State University - Main Campus Stillwater, OKPublicBachelor's | 387 | 68% | — | $44,366 |
| 17 | University of Houston Houston, TXPublicBachelor'sMaster's | 380 | 65% | — | $46,927 |
| 18 | Texas Tech University Lubbock, TXPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 371 | 69% | — | $49,773 |
| 19 | Auburn University Auburn, ALPublicBachelor's | 355 | 82% | — | $45,460 |
| 20 | Miami University - Oxford Oxford, OHPublicBachelor's | 353 | 80% | — | $59,043 |
| 21 | Pennsylvania State University - Main Campus University Park, PAPublicBachelor's | 349 | 86% | — | $50,729 |
| 22 | Texas State University San Marcos, TXPublicBachelor's | 342 | 55% | — | $48,072 |
| 23 | Florida Atlantic University Boca Raton, FLPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 328 | 63% | — | $41,995 |
| 24 | Kennesaw State University Kennesaw, GAPublicBachelor's | 325 | 52% | — | $47,158 |
| 25 | Georgia State University Atlanta, GAPublicBachelor'sMaster'sPost-degree cert. | 319 | 53% | — | $40,414 |
| 26 | University of South Carolina - Columbia Columbia, SCPublicBachelor's | 316 | 79% | — | $52,374 |
| 27 | Washington State University Pullman, WAPublicBachelor'sPost-degree cert.Doctoral | 304 | 60% | — | $47,051 |
| 28 | University of North Texas Denton, TXPublicBachelor's | 301 | 61% | — | $43,828 |
| 29 | The University of Texas at San Antonio San Antonio, TXPublicBachelor's | 299 | 53% | — | $36,862 |
| 30 | Brigham Young University - Idaho Rexburg, IDPrivate not-for-profitAward of at least 12 weeks but less than 1 academic yearBachelor'sAssociate's | 297 | 55% | $6,760 | $49,026 |
| 31 | University of Kentucky Lexington, KYPublicBachelor'sMaster's | 294 | 71% | — | $48,100 |
| 32 | University of Iowa Iowa City, IAPublicBachelor'sMaster's | 285 | 75% | — | $52,895 |
| 33 | East Carolina University Greenville, NCPublicBachelor'sPost-degree cert. | 270 | 63% | — | $45,870 |
| 34 | The University of Tampa Tampa, FLPrivate not-for-profitBachelor'sMaster's | 267 | 64% | $33,070 | $43,825 |
| 35 | Texas A&M University - College Station College Station, TXPublicBachelor'sMaster'sPost-degree cert. | 267 | 84% | — | $51,465 |
| 36 | Illinois State University Normal, ILPublicBachelor's | 265 | 65% | — | $51,687 |
| 37 | University of Oklahoma - Norman Campus Norman, OKPublicBachelor's | 265 | 75% | — | $57,331 |
| 38 | University of Phoenix - Arizona Phoenix, AZPrivate for-profitAward of at least 12 weeks but less than 1 academic yearPost-degree cert. | 255 | 21% | $15,478 | $63,549 |
| 39 | Full Sail University Winter Park, FLPrivate for-profitMaster'sBachelor'sAssociate'sPost-degree cert. | 249 | 44% | $32,163 | $37,475 |
| 40 | University of North Carolina at Charlotte Charlotte, NCPublicBachelor's | 246 | 69% | — | $43,619 |
| 41 | Iowa State University Ames, IAPublicBachelor's | 245 | 75% | — | $48,304 |
| 42 | Grand Valley State University Allendale, MIPublicBachelor's | 242 | 67% | — | $46,022 |
| 43 | The University of Texas at Arlington Arlington, TXPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 242 | 54% | — | $43,406 |
| 44 | Virginia Polytechnic Institute and State University Blacksburg, VAPublicBachelor's | 241 | 86% | — | $56,417 |
| 45 | Michigan State University East Lansing, MIPublicBachelor's | 237 | 81% | — | $57,275 |
| 46 | University of Massachusetts - Amherst Amherst, MAPublicBachelor's | 232 | 83% | — | $58,462 |
| 47 | Kansas State University Manhattan, KSPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 228 | 71% | — | $50,468 |
| 48 | Louisiana State University and Agricultural & Mechanical College Baton Rouge, LAPublicBachelor's | 228 | 69% | — | $40,219 |
| 49 | University of Wisconsin - Whitewater Whitewater, WIPublicBachelor'sAward of at least 12 weeks but less than 1 academic yearMaster'sPost-degree cert. | 226 | 59% | — | $47,664 |
| 50 | University of Arizona Tucson, AZPublicBachelor's | 224 | 68% | — | $55,066 |
* Median earnings 1 year after graduation for the broader Marketing field (CIP 52.14) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 54 states & territories
Where Marketing/Marketing Management graduates come from. Each state links to all Marketing programs offered there.
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the Marketing/Marketing Management program can pursue careers as Marketing Managers, Market Research Analysts, and Sales Managers, among others. The job outlook for marketing roles is favorable, with a projected growth rate of 6.6% and approximately 34,300 annual openings. The median wage for marketing managers is $161,030, typically requiring a bachelor's degree.
Top-paying metros
Career pathways for CIP 52.1401
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Sales Managers SOC 11-2022 | $148,270 | +4.7% About as fast as average | ~49,000 | Bachelor's degree |
Fundraisers SOC 13-1131 | $72,550 | +4.3% About as fast as average | ~10,200 | Bachelor's degree |
Business Teachers, Postsecondary SOC 25-1011 | $99,080 | +5.7% Faster than average | ~8,100 | Doctoral or professional degree |
Fundraising Managers SOC 11-2033 | $125,470 | +4.2% About as fast as average | ~3,600 | Bachelor's degree |
Advertising and Promotions Managers SOC 11-2011 | $133,660 | -2.2% Decline | ~2,100 | Bachelor's degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Marketing/Marketing Management programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Marketing specializations
The 4 other 6-digit CIP codes under Marketing (CIP 52.14).
Common questions
What degree do I earn in this program?+
You can earn a Bachelor's degree, among other awards.
What skills will I develop?+
You will develop skills in critical thinking, communication, and marketing strategy.
What careers can I pursue after graduation?+
You can work as a Marketing Manager, Market Research Analyst, or Sales Manager.
What is the job outlook for marketing professionals?+
The job outlook is faster than average, with a growth rate of 6.6%.
What is the CIP code for Marketing/Marketing Management?+
Marketing/Marketing Management is CIP 52.1401 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Marketing (CIP 52.14). NCES defines it as: A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
How many institutions offer Marketing/Marketing Management programs?+
973 U.S. institutions reported Marketing/Marketing Management graduates in IPEDS 2024–25, across 54 states & territories, awarding 49,123 credentials in the year. That is 92.7% of all Marketing graduates.
How much do Marketing/Marketing Management graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Marketing/Marketing Management most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Marketing field report median earnings of $44,567 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license. This specialization accounts for nearly all Marketing graduates, so its figures match the Marketing program page.
Explore every U.S. college in one conversation
Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.
Free for teams up to 3 · No credit card