Best colleges for Marketing in Tennessee
Ranked by graduate earnings
Belmont University, The University of Tennessee-Knoxville and University of Memphis are the top bachelor's Marketing programs in Tennessee by graduate earnings. Belmont University leads with median earnings one year after graduation (often called starting salary) of $46,968, College Scorecard. The University of Tennessee-Knoxville, East Tennessee State University and The University of Tennessee-Chattanooga award the most Marketing degrees in Tennessee: 506, 117 and 111 graduates a year (IPEDS 2024–25). 24 Tennessee colleges offer Marketing and award 1,284 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Belmont University Nashville Private not-for-profit · Bachelor's degree | $46,968 | 38 | 71% | $29,246 | — |
| 2 | The University of Tennessee-Knoxville Knoxville Public · Bachelor's degree | $46,896 | 506 | 74% | — | $19,500 |
| 3 | University of Memphis Memphis Public · Bachelor's degree | $43,986 | 107 | 51% | — | $21,904 |
| 4 | Middle Tennessee State University Murfreesboro Public · Bachelor's degree | $43,612 | 89 | 54% | — | $20,708 |
| 5 | Lipscomb University Nashville Private not-for-profit · Bachelor's degree | $41,660 | 23 | 72% | $24,309 | $24,625 |
| 6 | Tennessee Technological University Cookeville Public · Bachelor's degree | $39,990 | 51 | 58% | — | $17,425 |
| 7 | The University of Tennessee-Martin Martin Public · Bachelor's degree | $36,397 | 26 | 53% | — | $17,548 |
| 8 | East Tennessee State University Johnson City Public · Bachelor's degree | $35,632 | 117 | 53% | — | $21,819 |
| 9 | Austin Peay State University Clarksville Public · Bachelor's degree | $31,334 | 64 | 40% | — | $23,291 |
| 10 | Union University Jackson Private not-for-profit · Bachelor's degree Small program | $38,886 | 14 | 66% | $25,882 | $23,250 |
Colleges awarding the most Marketing degrees in Tennessee
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | The University of Tennessee-Knoxville Knoxville Public | 506 | $46,896 |
| 2 | East Tennessee State University Johnson City Public | 117 | $35,632 |
| 3 | The University of Tennessee-Chattanooga Chattanooga Public | 111 | Not reported |
| 4 | University of Memphis Memphis Public | 107 | $43,986 |
| 5 | Middle Tennessee State University Murfreesboro Public | 89 | $43,612 |
| 6 | Austin Peay State University Clarksville Public | 64 | $31,334 |
| 7 | Tennessee Technological University Cookeville Public | 51 | $39,990 |
| 8 | Belmont University Nashville Private not-for-profit | 38 | $46,968 |
| 9 | Tennessee Wesleyan University Athens Private not-for-profit | 26 | Not reported |
| 10 | The University of Tennessee-Martin Martin Public | 26 | $36,397 |
ShowHide the other 14 Tennessee colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| Lipscomb University | Nashville | Private not-for-profit | 23 |
| Freed-Hardeman University | Henderson | Private not-for-profit | 20 |
| Union University | Jackson | Private not-for-profit | 14 |
| Christian Brothers University | Memphis | Private not-for-profit | 13 |
| Cumberland University | Lebanon | Private not-for-profit | 12 |
| South College | Knoxville | Private for-profit | 12 |
| Lee University | Cleveland | Private not-for-profit | 11 |
| Trevecca Nazarene University | Nashville | Private not-for-profit | 11 |
| Carson-Newman University | Jefferson City | Private not-for-profit | 9 |
| Southern Adventist University | Collegedale | Private not-for-profit | 9 |
| Maryville College | Maryville | Private not-for-profit | 8 |
| Bryan College - Dayton | Dayton | Private not-for-profit | 3 |
| Miller-Motte College - Chattanooga (Online) | Chattanooga | Private for-profit | 3 |
| Strayer University - Tennessee (Online) | Nashville | Private for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Tennessee
Related careers
Common questions
Answers for students comparing Marketing programs in Tennessee.
Which Tennessee colleges award the most Marketing degrees?+
The University of Tennessee-Knoxville (506 graduates a year), East Tennessee State University (117 graduates a year) and The University of Tennessee-Chattanooga (111 graduates a year) award the most Marketing degrees in Tennessee, per IPEDS 2024–25 completions. In all, 24 Tennessee colleges offer Marketing.
What is the best college for Marketing in Tennessee?+
By graduate earnings, Belmont University leads among bachelor's Marketing programs in Tennessee, with median earnings one year after graduation (often called starting salary) of $46,968, College Scorecard. The University of Tennessee-Knoxville and University of Memphis follow. By degrees awarded, The University of Tennessee-Knoxville is the largest, with 506 graduates a year (IPEDS 2024–25).
Which Marketing program in Tennessee has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, Belmont University tops the list at $46,968. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Tennessee?+
The average annual wage for Marketing Managers in Tennessee is $145,590 (median $131,990), across about 7,730 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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