Utah · Marketing

Best colleges for Marketing in Utah

Ranked by graduate earnings

Brigham Young University, University of Utah and Utah State University are the top bachelor's Marketing programs in Utah by graduate earnings. Brigham Young University leads with median earnings one year after graduation (often called starting salary) of $64,256, College Scorecard. Ensign College, Utah Valley University and University of Utah award the most Marketing degrees in Utah: 926, 307 and 166 graduates a year (IPEDS 2024–25). 13 Utah colleges offer Marketing and award 2,831 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
13
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
2,831
IPEDS completions 2024–25
Median starting salary
$53,592
1 yr after graduation, College Scorecard
With earnings data
8
College Scorecard
Median net price
$13,712
IPEDS 2024–25
Avg graduation rate
54%
IPEDS 2024–25
State pay · Marketing Managers
$152,090
BLS OEWS May 2025

Top 8 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1Brigham Young University
Provo Private not-for-profit · Bachelor's degree
$64,25612981%$13,712$10,500
2University of Utah
Salt Lake City Public · Bachelor's degree
$56,01116665%—$20,632
3Utah State University
Logan Public · Bachelor's degree
$54,56213159%—$13,801
4Utah Valley University
Orem Public · Bachelor's degree
$54,17330745%—$12,044
5Weber State University
Ogden Public · Bachelor's degree
$53,5922746%—$18,076
6Southern Utah University
Cedar City Public · Bachelor's degree
$39,1503861%——
7Western Governors University
Salt Lake City Private not-for-profit · Bachelor's degree Online
$52,87799146%$11,580$21,232
8Westminster University
Salt Lake City Private not-for-profit · Bachelor's degree Small program
$48,069564%$23,154$19,500

Colleges awarding the most Marketing degrees in Utah

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Ensign College
Salt Lake City Private not-for-profit
926Not reported
2Utah Valley University
Orem Public
307$54,173
3University of Utah
Salt Lake City Public
166$56,011
4Utah State University
Logan Public
131$54,562
5Brigham Young University
Provo Private not-for-profit
129$64,256
6Utah Tech University
Saint George Public
54Not reported
7Mountainland Technical College
Lehi Public
44Not reported
8Southern Utah University
Cedar City Public
38$39,150
9Weber State University
Ogden Public
27$53,592
10Snow College
Ephraim Public
7Not reported
Show the other 3 Utah colleges offering Marketing
InstitutionCityControlGraduates / yr
Western Governors University (Online)Salt Lake CityPrivate not-for-profit991
Salt Lake Community CollegeSalt Lake CityPublic6
Westminster UniversitySalt Lake CityPrivate not-for-profit5

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Utah

Jobs in Utah
6,100
BLS OEWS May 2025
State average pay
$152,090
median $139,830
Best-paying metro
$157,150
Provo-Orem-Lehi, UT

Related careers

Market Research Analysts and Marketing Specialists
$71,490 avg · 14,510 jobs
Sales Managers
$152,820 avg · 8,990 jobs
Marketing Managers
$152,090 avg · 6,100 jobs
Web and Digital Interface Designers
$106,760 avg · 1,060 jobs
Fundraisers
$67,740 avg · 920 jobs
Business Teachers, Postsecondary
$136,750 avg · 460 jobs

Common questions

Answers for students comparing Marketing programs in Utah.

Which Utah colleges award the most Marketing degrees?+

Ensign College (926 graduates a year), Utah Valley University (307 graduates a year) and University of Utah (166 graduates a year) award the most Marketing degrees in Utah, per IPEDS 2024–25 completions. In all, 13 Utah colleges offer Marketing.

What is the best college for Marketing in Utah?+

By graduate earnings, Brigham Young University leads among bachelor's Marketing programs in Utah, with median earnings one year after graduation (often called starting salary) of $64,256, College Scorecard. University of Utah and Utah State University follow. By degrees awarded, Ensign College is the largest, with 926 graduates a year (IPEDS 2024–25).

Which Marketing program in Utah has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, Brigham Young University tops the list at $64,256. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Utah?+

The average annual wage for Marketing Managers in Utah is $152,090 (median $139,830), across about 6,100 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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