Best colleges for Marketing in Wisconsin
Ranked by graduate earnings
University of Wisconsin-Madison, Marquette University and University of Wisconsin-Eau Claire are the top bachelor's Marketing programs in Wisconsin by graduate earnings. University of Wisconsin-Madison leads with median earnings one year after graduation (often called starting salary) of $65,224, College Scorecard. University of Wisconsin-Whitewater, University of Wisconsin-Madison and University of Wisconsin-Milwaukee award the most Marketing degrees in Wisconsin: 226, 207 and 191 graduates a year (IPEDS 2024–25). 35 Wisconsin colleges offer Marketing and award 1,764 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | University of Wisconsin-Madison Madison Public · Bachelor's degree | $65,224 | 207 | 90% | — | $20,500 |
| 2 | Marquette University Milwaukee Private not-for-profit · Bachelor's degree | $53,415 | 66 | 83% | $25,376 | $26,000 |
| 3 | University of Wisconsin-Eau Claire Eau Claire Public · Bachelor's degree | $51,621 | 140 | 64% | — | $21,875 |
| 4 | University of Wisconsin-Oshkosh Oshkosh Public · Bachelor's degree | $51,607 | 54 | 46% | — | $22,082 |
| 5 | Carthage College Kenosha Private not-for-profit · Bachelor's degree | $50,175 | 39 | 64% | $22,844 | $27,000 |
| 6 | University of Wisconsin-Whitewater Whitewater Public · Bachelor's degree | $47,664 | 226 | 59% | — | $26,000 |
| 7 | Saint Norbert College De Pere Private not-for-profit · Bachelor's degree | $46,934 | 23 | 71% | $23,319 | $27,000 |
| 8 | University of Wisconsin-La Crosse La Crosse Public · Bachelor's degree | $46,432 | 172 | 71% | — | $25,000 |
| 9 | University of Wisconsin-Milwaukee Milwaukee Public · Bachelor's degree | $45,966 | 191 | 49% | — | $26,000 |
| 10 | University of Wisconsin-Parkside Kenosha Public · Bachelor's degree | $40,916 | 31 | 40% | — | $20,900 |
Top 2 certificate and associate programs
Shorter credentials, ranked separately so they are not compared with four-year degrees. Ranked by median earnings one year after completion (often called starting salary), College Scorecard.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Chippewa Valley Technical College Eau Claire Public · Associate degree | $35,014 | 41 | 50% | — | $12,000 |
| 2 | Waukesha County Technical College Pewaukee Public · Associate degree | $34,630 | 29 | 44% | — | — |
Colleges awarding the most Marketing degrees in Wisconsin
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | University of Wisconsin-Whitewater Whitewater Public | 226 | $47,664 |
| 2 | University of Wisconsin-Madison Madison Public | 207 | $65,224 |
| 3 | University of Wisconsin-Milwaukee Milwaukee Public | 191 | $45,966 |
| 4 | University of Wisconsin-La Crosse La Crosse Public | 172 | $46,432 |
| 5 | University of Wisconsin-Eau Claire Eau Claire Public | 140 | $51,621 |
| 6 | Fox Valley Technical College Appleton Public | 76 | Not reported |
| 7 | University of Wisconsin-Green Bay Green Bay Public | 68 | Not reported |
| 8 | Marquette University Milwaukee Private not-for-profit | 66 | $53,415 |
| 9 | University of Wisconsin-Oshkosh Oshkosh Public | 54 | $51,607 |
| 10 | Concordia University - Wisconsin Mequon Private not-for-profit | 47 | $39,614 |
ShowHide the other 25 Wisconsin colleges offering Marketing
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Wisconsin
Related careers
Common questions
Answers for students comparing Marketing programs in Wisconsin.
Which Wisconsin colleges award the most Marketing degrees?+
University of Wisconsin-Whitewater (226 graduates a year), University of Wisconsin-Madison (207 graduates a year) and University of Wisconsin-Milwaukee (191 graduates a year) award the most Marketing degrees in Wisconsin, per IPEDS 2024–25 completions. In all, 35 Wisconsin colleges offer Marketing.
What is the best college for Marketing in Wisconsin?+
By graduate earnings, University of Wisconsin-Madison leads among bachelor's Marketing programs in Wisconsin, with median earnings one year after graduation (often called starting salary) of $65,224, College Scorecard. Marquette University and University of Wisconsin-Eau Claire follow. By degrees awarded, University of Wisconsin-Whitewater is the largest, with 226 graduates a year (IPEDS 2024–25).
Which Marketing program in Wisconsin has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, University of Wisconsin-Madison tops the list at $65,224. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Wisconsin?+
The average annual wage for Marketing Managers in Wisconsin is $145,300 (median $133,600), across about 4,890 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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