Wisconsin · Marketing

Best institutions to study Marketing in Wisconsin

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
35
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
1,764
IPEDS completions 2024–25
Median grad earnings
$47,664
1 year after graduation
With earnings data
15
College Scorecard
Median net price
$22,627
IPEDS 2024–25
Avg graduation rate
54%
IPEDS 2024–25
State pay · Marketing Managers
$145,300
BLS OEWS May 2025

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1University of Wisconsin - Madison
Madison Public · Bachelor's degree
$65,22420790%$20,500
2Marquette University
Milwaukee Private not-for-profit · Bachelor's degree
$53,4156683%$25,376$26,000
3University of Wisconsin - Eau Claire
Eau Claire Public · Bachelor's degree
$51,62114064%$21,875
4University of Wisconsin - Oshkosh
Oshkosh Public · Bachelor's degree
$51,6075446%$22,082
5Carthage College
Kenosha Private not-for-profit · Bachelor's degree
$50,1753964%$22,844$27,000
6University of Wisconsin - Whitewater
Whitewater Public · Bachelor's degree
$47,66422659%$26,000
7Saint Norbert College
De Pere Private not-for-profit · Bachelor's degree
$46,9342371%$23,319$27,000
8Lakeland University
Plymouth Private not-for-profit · Bachelor's degree
$46,760542%$20,767$26,000
9University of Wisconsin - La Crosse
La Crosse Public · Bachelor's degree
$46,43217271%$25,000
10University of Wisconsin - Milwaukee
Milwaukee Public · Bachelor's degree
$45,96619149%$26,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Wisconsin

Jobs in Wisconsin
4,890
BLS OEWS May 2025
State average pay
$145,300
median $133,600
Best-paying metro
$163,330
Sheboygan, WI

Related careers

Market Research Analysts and Marketing Specialists
$73,910 avg · 15,600 jobs
Sales Managers
$149,600 avg · 10,480 jobs
Marketing Managers
$145,300 avg · 4,890 jobs
Fundraisers
$70,170 avg · 2,130 jobs
Business Teachers, Postsecondary
$111,340 avg · 1,940 jobs
Web and Digital Interface Designers
$94,340 avg · 880 jobs

Common questions

Answers for students comparing Marketing programs in Wisconsin.

Which Marketing program in Wisconsin has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), University of Wisconsin - Madison tops the list at $65,224. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Wisconsin?+

The average annual wage for Marketing Managers in Wisconsin is $145,300 (median $133,600), across about 4,890 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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