Wisconsin · Marketing

Best Marketing institutions in Wisconsin, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
34
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
1,548
IPEDS completions 2026
Median grad earnings
$47,664
1 year after graduation
With earnings data
16
College Scorecard
Median net price
$22,601
IPEDS 2026
Avg graduation rate
54%
IPEDS 2026
State pay · Marketing Managers
$144,300
BLS OEWS 2024

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1University of Wisconsin - Madison
Madison Public · Bachelor's degree
$65,22418790%$20,500
2Marquette University
Milwaukee Private not-for-profit · Bachelor's degree
$53,4156283%$25,376$26,000
3University of Wisconsin - Eau Claire
Eau Claire Public · Bachelor's degree
$51,62114164%$21,875
4University of Wisconsin - Oshkosh
Oshkosh Public · Bachelor's degree
$51,6075846%$22,082
5Carthage College
Kenosha Private not-for-profit · Bachelor's degree
$50,1754264%$22,844$27,000
6University of Wisconsin - Whitewater
Whitewater Public · Bachelor's degree
$47,66417859%$26,000
7Saint Norbert College
De Pere Private not-for-profit · Bachelor's degree
$46,9342071%$23,319$27,000
8Lakeland University
Plymouth Private not-for-profit · Bachelor's degree
$46,760642%$20,767$26,000
9University of Wisconsin - La Crosse
La Crosse Public · Bachelor's degree
$46,43214871%$25,000
10University of Wisconsin - Milwaukee
Milwaukee Public · Bachelor's degree
$45,96621749%$26,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Wisconsin

Jobs in Wisconsin
3,650
BLS OEWS May 2024
State average pay
$144,300
median $131,110
Best-paying metro
$177,440
Sheboygan, WI

Related careers

Market Research Analysts and Marketing Specialists
$72,680 avg · 15,810 jobs
Sales Managers
$152,420 avg · 8,360 jobs
Marketing Managers
$144,300 avg · 3,650 jobs
Fundraisers
$69,540 avg · 2,120 jobs
Business Teachers, Postsecondary
$113,830 avg · 1,560 jobs
Web and Digital Interface Designers
$86,980 avg · 850 jobs

Common questions

Answers for students comparing Marketing programs in Wisconsin.

Which Marketing program in Wisconsin has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), University of Wisconsin - Madison tops the list at $65,224. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Wisconsin?+

The average annual wage for Marketing Managers in Wisconsin is $144,300 (median $131,110), across about 3,650 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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