Iowa · Marketing

Best institutions to study Marketing in Iowa

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
17
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
804
IPEDS completions 2024–25
Median grad earnings
$48,207
1 year after graduation
With earnings data
12
College Scorecard
Median net price
$21,731
IPEDS 2024–25
Avg graduation rate
57%
IPEDS 2024–25
State pay · Marketing Managers
$139,870
BLS OEWS May 2025

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1University of Iowa
Iowa City Public · Bachelor's degree
$52,89528575%$25,000
2Upper Iowa University
Fayette Private not-for-profit · Bachelor's degree
$52,3131034%$22,697$31,000
3Drake University
Des Moines Private not-for-profit · Bachelor's degree
$51,9683474%$28,855$19,250
4University of Northern Iowa
Cedar Falls Public · Bachelor's degree
$48,9904968%$17,750
5Iowa State University
Ames Public · Bachelor's degree
$48,30424575%$23,250
6University of Dubuque
Dubuque Private not-for-profit · Bachelor's degree
$48,207940%$21,324$23,375
7Loras College
Dubuque Private not-for-profit · Bachelor's degree
$46,541668%$19,227$27,000
8Saint Ambrose University
Davenport Private not-for-profit · Bachelor's degree
$46,4803761%$21,680$26,467
9Grand View University
Des Moines Private not-for-profit · Bachelor's degree
$45,0571454%$20,840$27,000
10Dordt University
Sioux Center Private not-for-profit · Bachelor's degree
$43,944970%$24,569

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Iowa

Jobs in Iowa
2,210
BLS OEWS May 2025
State average pay
$139,870
median $131,120
Best-paying metro
$149,850
Davenport-Moline-Rock Island, IA-IL

Related careers

Market Research Analysts and Marketing Specialists
$73,380 avg · 8,880 jobs
Sales Managers
$147,720 avg · 3,260 jobs
Marketing Managers
$139,870 avg · 2,210 jobs
Fundraisers
$71,680 avg · 1,230 jobs
Business Teachers, Postsecondary
$107,120 avg · 890 jobs
Web and Digital Interface Designers
$72,090 avg · 670 jobs

Common questions

Answers for students comparing Marketing programs in Iowa.

Which Marketing program in Iowa has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), University of Iowa tops the list at $52,895. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Iowa?+

The average annual wage for Marketing Managers in Iowa is $139,870 (median $131,120), across about 2,210 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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