Best colleges for Marketing in Massachusetts
Ranked by graduate earnings
Boston College, Bentley University and University of Massachusetts-Amherst are the top bachelor's Marketing programs in Massachusetts by graduate earnings. Boston College leads with median earnings one year after graduation (often called starting salary) of $66,227, College Scorecard. University of Massachusetts-Amherst, Boston University and Bentley University award the most Marketing degrees in Massachusetts: 232, 200 and 110 graduates a year (IPEDS 2024–25). 38 Massachusetts colleges offer Marketing and award 1,442 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Boston College Chestnut Hill Private not-for-profit · Bachelor's degree | $66,227 | 35 | 91% | $21,126 | $18,000 |
| 2 | Bentley University Waltham Private not-for-profit · Bachelor's degree | $60,447 | 110 | 87% | $31,677 | $26,000 |
| 3 | University of Massachusetts-Amherst Amherst Public · Bachelor's degree | $58,462 | 232 | 83% | — | $23,750 |
| 4 | Assumption University Worcester Private not-for-profit · Bachelor's degree | $55,314 | 46 | 75% | $24,206 | $27,000 |
| 5 | Stonehill College Easton Private not-for-profit · Bachelor's degree | $50,025 | 65 | 76% | $24,000 | $26,000 |
| 6 | Endicott College Beverly Private not-for-profit · Bachelor's degree | $49,913 | 31 | 76% | $34,195 | $26,981 |
| 7 | Emmanuel College Boston Private not-for-profit · Bachelor's degree | $46,491 | 23 | 68% | $29,723 | $27,000 |
| 8 | Suffolk University Boston Private not-for-profit · Bachelor's degree | $44,424 | 75 | 61% | $28,895 | $27,000 |
| 9 | University of Massachusetts-Dartmouth North Dartmouth Public · Bachelor's degree | $42,782 | 44 | 52% | — | $27,000 |
| 10 | Emerson College Boston Private not-for-profit · Bachelor's degree | $41,651 | 76 | 77% | $40,982 | $24,250 |
Colleges awarding the most Marketing degrees in Massachusetts
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | University of Massachusetts-Amherst Amherst Public | 232 | $58,462 |
| 2 | Boston University Boston Private not-for-profit | 200 | Not reported |
| 3 | Bentley University Waltham Private not-for-profit | 110 | $60,447 |
| 4 | Emerson College Boston Private not-for-profit | 76 | $41,651 |
| 5 | Suffolk University Boston Private not-for-profit | 75 | $44,424 |
| 6 | Merrimack College North Andover Private not-for-profit | 65 | Not reported |
| 7 | Stonehill College Easton Private not-for-profit | 65 | $50,025 |
| 8 | Hult International Business School Cambridge Private not-for-profit | 54 | Not reported |
| 9 | Bridgewater State University Bridgewater Public | 52 | $39,871 |
| 10 | Assumption University Worcester Private not-for-profit | 46 | $55,314 |
ShowHide the other 28 Massachusetts colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| University of Massachusetts-Dartmouth | North Dartmouth | Public | 44 |
| Salem State University | Salem | Public | 42 |
| Western New England University | Springfield | Private not-for-profit | 40 |
| Fitchburg State University | Fitchburg | Public | 37 |
| Boston College | Chestnut Hill | Private not-for-profit | 35 |
| Endicott College | Beverly | Private not-for-profit | 31 |
| Westfield State University | Westfield | Public | 30 |
| Harvard University | Cambridge | Private not-for-profit | 29 |
| Emmanuel College | Boston | Private not-for-profit | 23 |
| Nichols College | Dudley | Private not-for-profit | 21 |
| Clark University | Worcester | Private not-for-profit | 18 |
| Framingham State University | Framingham | Public | 15 |
| Fisher College | Boston | Private not-for-profit | 12 |
| Lasell University | Newton | Private not-for-profit | 11 |
| North Shore Community College | Danvers | Public | 10 |
| American International College | Springfield | Private not-for-profit | 9 |
| Massasoit Community College | Brockton | Public | 8 |
| College of Our Lady of the Elms | Chicopee | Private not-for-profit | 8 |
| Bristol Community College | Fall River | Public | 7 |
| Simmons University | Boston | Private not-for-profit | 7 |
| Curry College | Milton | Private not-for-profit | 6 |
| Gordon College | Wenham | Private not-for-profit | 6 |
| Holyoke Community College | Holyoke | Public | 6 |
| Springfield College | Springfield | Private not-for-profit | 4 |
| Wheaton College (Massachusetts) | Norton | Private not-for-profit | 3 |
| Anna Maria College | Paxton | Private not-for-profit | 2 |
| Massachusetts Bay Community College | Wellesley Hills | Public | 2 |
| Dean College | Franklin | Private not-for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Massachusetts
Related careers
Common questions
Answers for students comparing Marketing programs in Massachusetts.
Which Massachusetts colleges award the most Marketing degrees?+
University of Massachusetts-Amherst (232 graduates a year), Boston University (200 graduates a year) and Bentley University (110 graduates a year) award the most Marketing degrees in Massachusetts, per IPEDS 2024–25 completions. In all, 38 Massachusetts colleges offer Marketing.
What is the best college for Marketing in Massachusetts?+
By graduate earnings, Boston College leads among bachelor's Marketing programs in Massachusetts, with median earnings one year after graduation (often called starting salary) of $66,227, College Scorecard. Bentley University and University of Massachusetts-Amherst follow. By degrees awarded, University of Massachusetts-Amherst is the largest, with 232 graduates a year (IPEDS 2024–25).
Which Marketing program in Massachusetts has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, Boston College tops the list at $66,227. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Massachusetts?+
The average annual wage for Marketing Managers in Massachusetts is $213,230 (median $212,020), across about 14,270 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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