Massachusetts · Marketing

Best institutions to study Marketing in Massachusetts

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
38
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
1,442
IPEDS completions 2024–25
Median grad earnings
$49,913
1 year after graduation
With earnings data
13
College Scorecard
Median net price
$26,445
IPEDS 2024–25
Avg graduation rate
60%
IPEDS 2024–25
State pay · Marketing Managers
$213,230
BLS OEWS May 2025

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1Boston College
Chestnut Hill Private not-for-profit · Bachelor's degree
$66,2273591%$21,126$18,000
2Bentley University
Waltham Private not-for-profit · Bachelor's degree
$60,44711087%$31,677$26,000
3University of Massachusetts - Amherst
Amherst Public · Bachelor's degree
$58,46223283%$23,750
4Assumption University
Worcester Private not-for-profit · Bachelor's degree
$55,3144675%$24,206$27,000
5Stonehill College
Easton Private not-for-profit · Bachelor's degree
$50,0256576%$24,000$26,000
6Endicott College
Beverly Private not-for-profit · Bachelor's degree
$49,9133176%$34,195$26,981
7Emmanuel College
Boston Private not-for-profit · Bachelor's degree
$46,4912368%$29,723$27,000
8Suffolk University
Boston Private not-for-profit · Bachelor's degree
$44,4247561%$28,895$27,000
9University of Massachusetts - Dartmouth
North Dartmouth Public · Bachelor's degree
$42,7824452%$27,000
10Emerson College
Boston Private not-for-profit · Bachelor's degree
$41,6517677%$40,982$24,250

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Massachusetts

Jobs in Massachusetts
14,270
BLS OEWS May 2025
State average pay
$213,230
median $212,020
Best-paying metro
$216,770
Boston-Cambridge-Newton, MA-NH

Related careers

Market Research Analysts and Marketing Specialists
$108,600 avg · 39,710 jobs
Sales Managers
$201,180 avg · 15,010 jobs
Marketing Managers
$213,230 avg · 14,270 jobs
Fundraisers
$84,270 avg · 6,160 jobs
Business Teachers, Postsecondary
$132,880 avg · 4,190 jobs
Web and Digital Interface Designers
$121,470 avg · 2,740 jobs

Common questions

Answers for students comparing Marketing programs in Massachusetts.

Which Marketing program in Massachusetts has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), Boston College tops the list at $66,227. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Massachusetts?+

The average annual wage for Marketing Managers in Massachusetts is $213,230 (median $212,020), across about 14,270 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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