Arizona · Marketing

Best colleges for Marketing in Arizona

Ranked by graduate earnings

University of Arizona, Arizona State University Campus Immersion and Grand Canyon University are the top bachelor's Marketing programs in Arizona by graduate earnings. University of Arizona leads with median earnings one year after graduation (often called starting salary) of $55,066, College Scorecard. Arizona State University Campus Immersion, Grand Canyon University and University of Arizona award the most Marketing degrees in Arizona: 517, 423 and 235 graduates a year (IPEDS 2024–25). 17 Arizona colleges offer Marketing and award 1,854 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
17
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
1,854
IPEDS completions 2024–25
Median starting salary
$48,676
1 yr after graduation, College Scorecard
With earnings data
7
College Scorecard
Median net price
$22,877
IPEDS 2024–25
Avg graduation rate
30%
IPEDS 2024–25
State pay · Marketing Managers
$152,080
BLS OEWS May 2025

Top 5 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Arizona
Tucson Public · Bachelor's degree
$55,06623568%—$22,125
2Arizona State University Campus Immersion
Tempe Public · Bachelor's degree
$48,67651768%—$16,500
3Grand Canyon University
Phoenix Private not-for-profit · Bachelor's degree
$45,00142343%$21,535$24,919
4Northern Arizona University
Flagstaff Public · Bachelor's degree
$43,69214561%—$21,500
5The University of Arizona Global Campus
Chandler Public · Bachelor's degree Online
$54,28611011%$26,445$38,234

Top certificate or associate program

Shorter credentials, ranked separately so they are not compared with four-year degrees. Ranked by median earnings one year after completion (often called starting salary), College Scorecard.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Phoenix-Arizona
Phoenix Private for-profit · Certificate Online
$63,54925521%$15,478$22,060

Colleges awarding the most Marketing degrees in Arizona

Top 7 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Arizona State University Campus Immersion
Tempe Public
517$48,676
2Grand Canyon University
Phoenix Private not-for-profit
423$45,001
3University of Arizona
Tucson Public
235$55,066
4Northern Arizona University
Flagstaff Public
145$43,692
5University of Advancing Technology
Tempe Private for-profit
9Not reported
6Chandler-Gilbert Community College
Chandler Public
6Not reported
7Arizona Christian University
Glendale Private not-for-profit
3Not reported
Show the other 10 Arizona colleges offering Marketing
InstitutionCityControlGraduates / yr
University of Phoenix-Arizona (Online)PhoenixPrivate for-profit255
The University of Arizona Global Campus (Online)ChandlerPublic110
Arizona State University Digital Immersion (Online)ScottsdalePublic75
Mesa Community CollegeMesaPublic21
Phoenix CollegePhoenixPublic17
Scottsdale Community CollegeScottsdalePublic14
Glendale Community CollegeGlendalePublic12
Paradise Valley Community CollegePhoenixPublic6
Bryan University (Online)TempePrivate for-profit5
South Mountain Community CollegePhoenixPublic1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Arizona

Jobs in Arizona
4,870
BLS OEWS May 2025
State average pay
$152,080
median $132,220
Best-paying metro
$153,080
Phoenix-Mesa-Chandler, AZ

Related careers

Market Research Analysts and Marketing Specialists
$80,310 avg · 15,850 jobs
Sales Managers
$158,700 avg · 13,870 jobs
Marketing Managers
$152,080 avg · 4,870 jobs
Fundraisers
$69,500 avg · 1,580 jobs
Business Teachers, Postsecondary
$100,890 avg · 1,240 jobs
Web and Digital Interface Designers
$112,270 avg · 810 jobs

Common questions

Answers for students comparing Marketing programs in Arizona.

Which Arizona colleges award the most Marketing degrees?+

Arizona State University Campus Immersion (517 graduates a year), Grand Canyon University (423 graduates a year) and University of Arizona (235 graduates a year) award the most Marketing degrees in Arizona, per IPEDS 2024–25 completions. In all, 17 Arizona colleges offer Marketing.

What is the best college for Marketing in Arizona?+

By graduate earnings, University of Arizona leads among bachelor's Marketing programs in Arizona, with median earnings one year after graduation (often called starting salary) of $55,066, College Scorecard. Arizona State University Campus Immersion and Grand Canyon University follow. By degrees awarded, Arizona State University Campus Immersion is the largest, with 517 graduates a year (IPEDS 2024–25).

Which Marketing program in Arizona has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, University of Arizona tops the list at $55,066. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Arizona?+

The average annual wage for Marketing Managers in Arizona is $152,080 (median $132,220), across about 4,870 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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