Best institutions to study Marketing in Texas
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 institutions, ranked by graduate earnings
Earnings = median 1 year after graduation (College Scorecard).
| # | Institution | Grad earnings (1 yr) | Completions | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Texas Christian University Fort Worth Private not-for-profit · Bachelor's degree | $68,497 | 177 | 86% | $25,823 | $19,250 |
| 2 | The University of Texas at Austin Austin Public · Bachelor's degree | $59,428 | 118 | 89% | — | $19,625 |
| 3 | Baylor University Waco Private not-for-profit · Bachelor's degree | $57,162 | 202 | 80% | $35,682 | $21,775 |
| 4 | Trinity University San Antonio Private not-for-profit · Bachelor's degree | $55,928 | 29 | 84% | $20,327 | $23,500 |
| 5 | Texas A&M University - College Station College Station Public · Bachelor's degree | $51,465 | 267 | 84% | — | $19,896 |
| 6 | The University of Texas at Dallas Richardson Public · Bachelor's degree | $51,384 | 144 | 76% | — | $17,562 |
| 7 | Southern Methodist University Dallas Private not-for-profit · Bachelor's degree | $50,790 | 64 | 84% | $33,246 | $20,500 |
| 8 | Texas Tech University Lubbock Public · Bachelor's degree | $49,773 | 387 | 69% | — | $21,117 |
| 9 | Saint Edward's University Austin Private not-for-profit · Bachelor's degree | $49,632 | 35 | 63% | $24,630 | $26,250 |
| 10 | Dallas Baptist University Dallas Private not-for-profit · Bachelor's degree | $48,313 | 40 | 57% | $29,227 | $18,500 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Texas
Related careers
Common questions
Answers for students comparing Marketing programs in Texas.
Which Marketing program in Texas has the highest-earning graduates?+
By median earnings one year after graduation (College Scorecard), Texas Christian University tops the list at $68,497. Compare it against completions, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Texas?+
The average annual wage for Marketing Managers in Texas is $159,810 (median $147,880), across about 44,680 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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