Best colleges for Marketing in Texas
Ranked by graduate earnings
Texas Christian University, The University of Texas at Austin and Baylor University are the top bachelor's Marketing programs in Texas by graduate earnings. Texas Christian University leads with median earnings one year after graduation (often called starting salary) of $68,497, College Scorecard. Texas Tech University, University of Houston and Texas State University award the most Marketing degrees in Texas: 387, 380 and 351 graduates a year (IPEDS 2024–25). 64 Texas colleges offer Marketing and award 4,829 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Texas Christian University Fort Worth Private not-for-profit · Bachelor's degree | $68,497 | 177 | 86% | $25,823 | $19,250 |
| 2 | The University of Texas at Austin Austin Public · Bachelor's degree | $59,428 | 118 | 89% | — | $19,625 |
| 3 | Baylor University Waco Private not-for-profit · Bachelor's degree | $57,162 | 202 | 80% | $35,682 | $21,775 |
| 4 | Trinity University San Antonio Private not-for-profit · Bachelor's degree | $55,928 | 29 | 84% | $20,327 | $23,500 |
| 5 | Texas A&M University - College Station College Station Public · Bachelor's degree | $51,465 | 267 | 84% | — | $19,896 |
| 6 | The University of Texas at Dallas Richardson Public · Bachelor's degree | $51,384 | 144 | 76% | — | $17,562 |
| 7 | Southern Methodist University Dallas Private not-for-profit · Bachelor's degree | $50,790 | 64 | 84% | $33,246 | $20,500 |
| 8 | Texas Tech University Lubbock Public · Bachelor's degree | $49,773 | 387 | 69% | — | $21,117 |
| 9 | Saint Edward's University Austin Private not-for-profit · Bachelor's degree | $49,632 | 35 | 63% | $24,630 | $26,250 |
| 10 | Dallas Baptist University Dallas Private not-for-profit · Bachelor's degree | $48,313 | 40 | 57% | $29,227 | $18,500 |
Colleges awarding the most Marketing degrees in Texas
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | Texas Tech University Lubbock Public | 387 | $49,773 |
| 2 | University of Houston Houston Public | 380 | $46,927 |
| 3 | Texas State University San Marcos Public | 351 | $48,072 |
| 4 | University of North Texas Denton Public | 301 | $43,828 |
| 5 | The University of Texas at San Antonio San Antonio Public | 299 | $36,862 |
| 6 | Texas A&M University - College Station College Station Public | 267 | $51,465 |
| 7 | The University of Texas at Arlington Arlington Public | 251 | $43,406 |
| 8 | Baylor University Waco Private not-for-profit | 202 | $57,162 |
| 9 | Texas Christian University Fort Worth Private not-for-profit | 177 | $68,497 |
| 10 | The University of Texas at Dallas Richardson Public | 144 | $51,384 |
ShowHide the other 54 Texas colleges offering Marketing
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Texas
Related careers
Common questions
Answers for students comparing Marketing programs in Texas.
Which Texas colleges award the most Marketing degrees?+
Texas Tech University (387 graduates a year), University of Houston (380 graduates a year) and Texas State University (351 graduates a year) award the most Marketing degrees in Texas, per IPEDS 2024–25 completions. In all, 64 Texas colleges offer Marketing.
What is the best college for Marketing in Texas?+
By graduate earnings, Texas Christian University leads among bachelor's Marketing programs in Texas, with median earnings one year after graduation (often called starting salary) of $68,497, College Scorecard. The University of Texas at Austin and Baylor University follow. By degrees awarded, Texas Tech University is the largest, with 387 graduates a year (IPEDS 2024–25).
Which Marketing program in Texas has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, Texas Christian University tops the list at $68,497. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Texas?+
The average annual wage for Marketing Managers in Texas is $159,810 (median $147,880), across about 44,680 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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