Texas · Marketing

Best Marketing institutions in Texas, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
63
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
4,517
IPEDS completions 2026
Median grad earnings
$51,384
1 year after graduation
With earnings data
40
College Scorecard
Median net price
$21,745
IPEDS 2026
Avg graduation rate
49%
IPEDS 2026
State pay · Marketing Managers
$153,550
BLS OEWS 2024

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1Texas Christian University
Fort Worth Private not-for-profit · Bachelor's degree
$68,49714086%$25,823$19,250
2The University of Texas at Austin
Austin Public · Bachelor's degree
$59,42816289%$19,625
3Baylor University
Waco Private not-for-profit · Bachelor's degree
$57,16219080%$35,682$21,775
4Trinity University
San Antonio Private not-for-profit · Bachelor's degree
$55,9282184%$20,327$23,500
5Texas A&M University - College Station
College Station Public · Bachelor's degree
$51,46522984%$19,896
6The University of Texas at Dallas
Richardson Public · Bachelor's degree
$51,38416176%$17,562
7Southern Methodist University
Dallas Private not-for-profit · Bachelor's degree
$50,7907284%$33,246$20,500
8Texas Tech University
Lubbock Public · Bachelor's degree
$49,77340169%$21,117
9Saint Edward's University
Austin Private not-for-profit · Bachelor's degree
$49,6323263%$24,630$26,250
10Dallas Baptist University
Dallas Private not-for-profit · Bachelor's degree
$48,3135057%$29,227$18,500

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Texas

Jobs in Texas
43,920
BLS OEWS May 2024
State average pay
$153,550
median $140,620
Best-paying metro
$165,210
Austin-Round Rock-San Marcos, TX

Related careers

Sales Managers
$148,530 avg · 76,980 jobs
Market Research Analysts and Marketing Specialists
$75,210 avg · 61,200 jobs
Marketing Managers
$153,550 avg · 43,920 jobs
Web and Digital Interface Designers
$99,930 avg · 7,360 jobs
Business Teachers, Postsecondary
$120,650 avg · 7,120 jobs
Fundraisers
$64,950 avg · 4,800 jobs

Common questions

Answers for students comparing Marketing programs in Texas.

Which Marketing program in Texas has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), Texas Christian University tops the list at $68,497. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Texas?+

The average annual wage for Marketing Managers in Texas is $153,550 (median $140,620), across about 43,920 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

Explore every U.S. college in one conversation

Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.

Free for teams up to 3 · No credit card