Michigan · Marketing

Best institutions to study Marketing in Michigan

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
42
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
1,664
IPEDS completions 2024–25
Median grad earnings
$47,929
1 year after graduation
With earnings data
20
College Scorecard
Median net price
$21,132
IPEDS 2024–25
Avg graduation rate
49%
IPEDS 2024–25
State pay · Marketing Managers
$150,850
BLS OEWS May 2025

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1Michigan State University
East Lansing Public · Bachelor's degree
$57,27523781%$23,896
2Central Michigan University
Mount Pleasant Public · Bachelor's degree
$55,2968459%$27,000
3Western Michigan University
Kalamazoo Public · Bachelor's degree
$53,08118458%$25,750
4Oakland University
Rochester Hills Public · Bachelor's degree
$50,0878258%$25,715
5Schoolcraft Community College District
Livonia Public · Associate degree
$48,724818%$14,943
6Wayne State University
Detroit Public · Bachelor's degree
$47,92914258%$24,382
7University of Michigan - Dearborn
Dearborn Public · Bachelor's degree
$46,6644358%$23,625
8Grand Valley State University
Allendale Public · Bachelor's degree
$46,02224267%$25,000
9Baker College
Owosso Private not-for-profit · Bachelor's degree
$45,136436%$15,493$36,504
10Eastern Michigan University
Ypsilanti Public · Bachelor's degree
$44,8126646%$27,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Michigan

Jobs in Michigan
6,620
BLS OEWS May 2025
State average pay
$150,850
median $138,510
Best-paying metro
$170,880
Niles, MI

Related careers

Market Research Analysts and Marketing Specialists
$77,240 avg · 24,220 jobs
Sales Managers
$151,230 avg · 17,950 jobs
Marketing Managers
$150,850 avg · 6,620 jobs
Fundraisers
$70,250 avg · 3,170 jobs
Business Teachers, Postsecondary
$125,880 avg · 2,240 jobs
Web and Digital Interface Designers
$89,020 avg · 1,750 jobs

Common questions

Answers for students comparing Marketing programs in Michigan.

Which Marketing program in Michigan has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), Michigan State University tops the list at $57,275. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Michigan?+

The average annual wage for Marketing Managers in Michigan is $150,850 (median $138,510), across about 6,620 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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