Best colleges for Marketing in Michigan
Ranked by graduate earnings
Michigan State University, Central Michigan University and Western Michigan University are the top bachelor's Marketing programs in Michigan by graduate earnings. Michigan State University leads with median earnings one year after graduation (often called starting salary) of $57,275, College Scorecard. Grand Valley State University, Michigan State University and Western Michigan University award the most Marketing degrees in Michigan: 242, 237 and 184 graduates a year (IPEDS 2024–25). 42 Michigan colleges offer Marketing and award 1,664 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Michigan State University East Lansing Public · Bachelor's degree | $57,275 | 237 | 81% | — | $23,896 |
| 2 | Central Michigan University Mount Pleasant Public · Bachelor's degree | $55,296 | 84 | 59% | — | $27,000 |
| 3 | Western Michigan University Kalamazoo Public · Bachelor's degree | $53,081 | 184 | 58% | — | $25,750 |
| 4 | Oakland University Rochester Hills Public · Bachelor's degree | $50,087 | 82 | 58% | — | $25,715 |
| 5 | Wayne State University Detroit Public · Bachelor's degree | $47,929 | 142 | 58% | — | $24,382 |
| 6 | University of Michigan-Dearborn Dearborn Public · Bachelor's degree | $46,664 | 43 | 58% | — | $23,625 |
| 7 | Grand Valley State University Allendale Public · Bachelor's degree | $46,022 | 242 | 67% | — | $25,000 |
| 8 | Eastern Michigan University Ypsilanti Public · Bachelor's degree | $44,812 | 66 | 46% | — | $27,000 |
| 9 | University of Michigan-Flint Flint Public · Bachelor's degree | $44,379 | 29 | 40% | — | $29,000 |
| 10 | Northern Michigan University Marquette Public · Bachelor's degree | $44,377 | 33 | 52% | — | $23,000 |
Top certificate or associate program
Shorter credentials, ranked separately so they are not compared with four-year degrees. Ranked by median earnings one year after completion (often called starting salary), College Scorecard.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Schoolcraft Community College District Livonia Public · Associate degree Small program | $48,724 | 8 | 18% | — | $14,943 |
Colleges awarding the most Marketing degrees in Michigan
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | Grand Valley State University Allendale Public | 242 | $46,022 |
| 2 | Michigan State University East Lansing Public | 237 | $57,275 |
| 3 | Western Michigan University Kalamazoo Public | 184 | $53,081 |
| 4 | Wayne State University Detroit Public | 142 | $47,929 |
| 5 | Central Michigan University Mount Pleasant Public | 84 | $55,296 |
| 6 | Oakland University Rochester Hills Public | 82 | $50,087 |
| 7 | Eastern Michigan University Ypsilanti Public | 66 | $44,812 |
| 8 | Northwood University Midland Private not-for-profit | 54 | $40,297 |
| 9 | Saginaw Valley State University University Center Public | 52 | $44,376 |
| 10 | Davenport University Grand Rapids Private not-for-profit | 48 | $43,093 |
ShowHide the other 32 Michigan colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| University of Michigan-Dearborn | Dearborn | Public | 43 |
| Calvin University | Grand Rapids | Private not-for-profit | 40 |
| Ferris State University | Big Rapids | Public | 40 |
| Northern Michigan University | Marquette | Public | 33 |
| Adrian College | Adrian | Private not-for-profit | 32 |
| University of Michigan-Flint | Flint | Public | 29 |
| Cornerstone University | Grand Rapids | Private not-for-profit | 25 |
| Walsh College | Troy | Private not-for-profit | 23 |
| Lake Superior State University | Sault Ste Marie | Public | 20 |
| Macomb Community College | Warren | Public | 20 |
| St Clair County Community College | Port Huron | Public | 14 |
| Muskegon Community College | Muskegon | Public | 13 |
| Albion College | Albion | Private not-for-profit | 12 |
| Michigan Technological University | Houghton | Public | 12 |
| Kalamazoo Valley Community College | Kalamazoo | Public | 11 |
| Lake Michigan College | Benton Harbor | Public | 11 |
| Rochester Christian University | Rochester Hills | Private not-for-profit | 11 |
| Washtenaw Community College | Ann Arbor | Public | 11 |
| Glen Oaks Community College | Centreville | Public | 10 |
| Mott Community College | Flint | Public | 9 |
| Schoolcraft Community College District | Livonia | Public | 8 |
| Delta College | University Center | Public | 7 |
| Andrews University | Berrien Springs | Private not-for-profit | 6 |
| Concordia University Ann Arbor | Ann Arbor | Private not-for-profit | 6 |
| Hillsdale College | Hillsdale | Private not-for-profit | 6 |
| Lawrence Technological University | Southfield | Private not-for-profit | 5 |
| Baker College | Owosso | Private not-for-profit | 4 |
| Spring Arbor University | Spring Arbor | Private not-for-profit | 4 |
| Jackson College | Jackson | Public | 3 |
| Alpena Community College | Alpena | Public | 2 |
| Montcalm Community College | Sidney | Public | 2 |
| Alma College | Alma | Private not-for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Michigan
Related careers
Common questions
Answers for students comparing Marketing programs in Michigan.
Which Michigan colleges award the most Marketing degrees?+
Grand Valley State University (242 graduates a year), Michigan State University (237 graduates a year) and Western Michigan University (184 graduates a year) award the most Marketing degrees in Michigan, per IPEDS 2024–25 completions. In all, 42 Michigan colleges offer Marketing.
What is the best college for Marketing in Michigan?+
By graduate earnings, Michigan State University leads among bachelor's Marketing programs in Michigan, with median earnings one year after graduation (often called starting salary) of $57,275, College Scorecard. Central Michigan University and Western Michigan University follow. By degrees awarded, Grand Valley State University is the largest, with 242 graduates a year (IPEDS 2024–25).
Which Marketing program in Michigan has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, Michigan State University tops the list at $57,275. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Michigan?+
The average annual wage for Marketing Managers in Michigan is $150,850 (median $138,510), across about 6,620 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Explore every U.S. college in one conversation
Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.
Free for teams up to 3 · No credit card