Michigan · Marketing

Best Marketing institutions in Michigan, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
42
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
1,733
IPEDS completions 2026
Median grad earnings
$47,929
1 year after graduation
With earnings data
20
College Scorecard
Median net price
$21,132
IPEDS 2026
Avg graduation rate
49%
IPEDS 2026
State pay · Marketing Managers
$146,830
BLS OEWS 2024

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1Michigan State University
East Lansing Public · Bachelor's degree
$57,27526481%$23,896
2Central Michigan University
Mount Pleasant Public · Bachelor's degree
$55,2968259%$27,000
3Western Michigan University
Kalamazoo Public · Bachelor's degree
$53,08120058%$25,750
4Oakland University
Rochester Hills Public · Bachelor's degree
$50,0879358%$25,715
5Schoolcraft Community College District
Livonia Public · Associate degree
$48,7241218%$14,943
6Wayne State University
Detroit Public · Bachelor's degree
$47,92919258%$24,382
7University of Michigan - Dearborn
Dearborn Public · Bachelor's degree
$46,6644658%$23,625
8Grand Valley State University
Allendale Public · Bachelor's degree
$46,02224367%$25,000
9Baker College
Owosso Private not-for-profit · Bachelor's degree
$45,136936%$15,493$36,504
10Eastern Michigan University
Ypsilanti Public · Bachelor's degree
$44,8128046%$27,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Michigan

Jobs in Michigan
6,220
BLS OEWS May 2024
State average pay
$146,830
median $135,610
Best-paying metro
$178,030
Midland, MI

Related careers

Market Research Analysts and Marketing Specialists
$76,170 avg · 23,180 jobs
Sales Managers
$152,150 avg · 16,690 jobs
Marketing Managers
$146,830 avg · 6,220 jobs
Fundraisers
$67,880 avg · 3,270 jobs
Business Teachers, Postsecondary
$117,270 avg · 2,320 jobs
Web and Digital Interface Designers
$81,830 avg · 1,800 jobs

Common questions

Answers for students comparing Marketing programs in Michigan.

Which Marketing program in Michigan has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), Michigan State University tops the list at $57,275. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Michigan?+

The average annual wage for Marketing Managers in Michigan is $146,830 (median $135,610), across about 6,220 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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