Best colleges for Marketing in Virginia
Ranked by graduate earnings
James Madison University, Virginia Polytechnic Institute and State University and Old Dominion University are the top bachelor's Marketing programs in Virginia by graduate earnings. James Madison University leads with median earnings one year after graduation (often called starting salary) of $61,692, College Scorecard. Virginia Polytechnic Institute and State University, Virginia Commonwealth University and James Madison University award the most Marketing degrees in Virginia: 241, 182 and 141 graduates a year (IPEDS 2024–25). 18 Virginia colleges offer Marketing and award 846 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 7 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | James Madison University Harrisonburg Public · Bachelor's degree | $61,692 | 141 | 80% | — | $21,040 |
| 2 | Virginia Polytechnic Institute and State University Blacksburg Public · Bachelor's degree | $56,417 | 241 | 86% | — | $22,500 |
| 3 | Old Dominion University Norfolk Public · Bachelor's degree | $43,395 | 87 | 46% | — | $27,125 |
| 4 | Virginia Commonwealth University Richmond Public · Bachelor's degree | $41,767 | 182 | 63% | — | $21,500 |
| 5 | Radford University Radford Public · Bachelor's degree | $37,396 | 43 | 49% | — | $25,000 |
| 6 | George Mason University Fairfax Public · Bachelor's degree Small program | $49,223 | 6 | 68% | — | $21,233 |
| 7 | Hampton University Hampton Private not-for-profit · Bachelor's degree Small program | $32,511 | 18 | 57% | $34,268 | $23,355 |
Colleges awarding the most Marketing degrees in Virginia
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | Virginia Polytechnic Institute and State University Blacksburg Public | 241 | $56,417 |
| 2 | Virginia Commonwealth University Richmond Public | 182 | $41,767 |
| 3 | James Madison University Harrisonburg Public | 141 | $61,692 |
| 4 | Old Dominion University Norfolk Public | 87 | $43,395 |
| 5 | Radford University Radford Public | 43 | $37,396 |
| 6 | Liberty University Lynchburg Private not-for-profit | 40 | Not reported |
| 7 | Virginia State University Petersburg Public | 27 | Not reported |
| 8 | William & Mary Williamsburg Public | 22 | Not reported |
| 9 | Hampton University Hampton Private not-for-profit | 18 | $32,511 |
| 10 | Shenandoah University Winchester Private not-for-profit | 9 | Not reported |
ShowHide the other 8 Virginia colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| Bryant & Stratton College - Virginia Beach | Virginia Beach | Private not-for-profit | 9 |
| George Mason University | Fairfax | Public | 6 |
| University of Lynchburg | Lynchburg | Private not-for-profit | 6 |
| Mary Baldwin University | Staunton | Private not-for-profit | 6 |
| Strayer University - Virginia (Online) | Arlington | Private for-profit | 5 |
| Ferrum College | Ferrum | Private not-for-profit | 2 |
| Regent University | Virginia Beach | Private not-for-profit | 1 |
| Eastern Mennonite University | Harrisonburg | Private not-for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Virginia
Related careers
Common questions
Answers for students comparing Marketing programs in Virginia.
Which Virginia colleges award the most Marketing degrees?+
Virginia Polytechnic Institute and State University (241 graduates a year), Virginia Commonwealth University (182 graduates a year) and James Madison University (141 graduates a year) award the most Marketing degrees in Virginia, per IPEDS 2024–25 completions. In all, 18 Virginia colleges offer Marketing.
What is the best college for Marketing in Virginia?+
By graduate earnings, James Madison University leads among bachelor's Marketing programs in Virginia, with median earnings one year after graduation (often called starting salary) of $61,692, College Scorecard. Virginia Polytechnic Institute and State University and Old Dominion University follow. By degrees awarded, Virginia Polytechnic Institute and State University is the largest, with 241 graduates a year (IPEDS 2024–25).
Which Marketing program in Virginia has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, James Madison University tops the list at $61,692. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Virginia?+
The average annual wage for Marketing Managers in Virginia is $195,940 (median $187,820), across about 6,890 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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