Virginia · Marketing

Best Marketing institutions in Virginia, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
18
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
904
IPEDS completions 2026
Median grad earnings
$43,395
1 year after graduation
With earnings data
7
College Scorecard
Median net price
$21,933
IPEDS 2026
Avg graduation rate
57%
IPEDS 2026
State pay · Marketing Managers
$188,500
BLS OEWS 2024

Top 7 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1James Madison University
Harrisonburg Public · Bachelor's degree
$61,69216680%$21,040
2Virginia Polytechnic Institute and State University
Blacksburg Public · Bachelor's degree
$56,41727986%$22,500
3George Mason University
Fairfax Public · Bachelor's degree
$49,2232368%$21,233
4Old Dominion University
Norfolk Public · Bachelor's degree
$43,3958546%$27,125
5Virginia Commonwealth University
Richmond Public · Bachelor's degree
$41,76715363%$21,500
6Radford University
Radford Public · Bachelor's degree
$37,3964049%$25,000
7Hampton University
Hampton Private not-for-profit · Bachelor's degree
$32,5112257%$34,268$23,355

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Virginia

Jobs in Virginia
7,170
BLS OEWS May 2024
State average pay
$188,500
median $177,250
Best-paying metro
$174,870
Richmond, VA

Related careers

Market Research Analysts and Marketing Specialists
$91,410 avg · 24,870 jobs
Sales Managers
$181,460 avg · 9,520 jobs
Marketing Managers
$188,500 avg · 7,170 jobs
Fundraisers
$75,150 avg · 3,520 jobs
Business Teachers, Postsecondary
$130,670 avg · 2,850 jobs
Web and Digital Interface Designers
$77,640 avg · 2,740 jobs

Common questions

Answers for students comparing Marketing programs in Virginia.

Which Marketing program in Virginia has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), James Madison University tops the list at $61,692. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Virginia?+

The average annual wage for Marketing Managers in Virginia is $188,500 (median $177,250), across about 7,170 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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