Best institutions to study Digital Marketing
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels.
106 U.S. institutions graduated 1,960 Digital Marketing students in 2024–25 (IPEDS). It is CIP 52.1404, a specialization of Marketing (CIP 52.14), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Digital Marketing programs
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Digital Marketing program prepares students to create comprehensive digital marketing plans and effectively integrate various marketing strategies across both physical and digital platforms. This program is ideal for individuals interested in pursuing a career in marketing, advertising, and sales within the rapidly evolving digital landscape.
Students will gain skills in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics. The curriculum emphasizes critical thinking, active listening, and effective communication, equipping graduates with the knowledge needed to succeed in the digital marketing field.
Credentials awarded
What Digital Marketing graduates earned in 2024–25, by award level (IPEDS completions).
- Award of at least 12 weeks but less than 1 academic year844 graduates / yr · 46 institutions43%
- Master's degree541 graduates / yr · 9 institutions28%
- Bachelor's degree277 graduates / yr · 29 institutions14%
- Postbaccalaureate certificate120 graduates / yr · 12 institutions6.1%
- Associate's degree99 graduates / yr · 10 institutions5.1%
- Award of at least 1 but less than 2 academic years71 graduates / yr · 10 institutions3.6%
- Award of at least 2 but less than 4 academic years4 graduates / yr · 1 institution0.2%
- Post-master's certificate2 graduates / yr · 2 institutions0.1%
- Award of less than 12 weeks2 graduates / yr · 1 institution0.1%
Graduates over time
Digital Marketing completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2020 | 213 |
| 2021 | 468 |
| 2022 | 669 |
| 2023 | 826 |
| 2024 | 1,289 |
| 2025 | 1,960 |
CIP 52.1404 was introduced in CIP 2020, so the series starts when institutions began reporting under the new code.
Top 50 institutions for Digital Marketing, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Western Governors University Salt Lake City, UTPrivate not-for-profitMaster's | 329 | 46% | $11,580 | $52,877 |
| 2 | Utah Valley University Orem, UTPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 176 | 45% | — | $54,173 |
| 3 | Universidad del Sagrado Corazon Santurce, PRPrivate not-for-profitMaster's | 127 | 52% | $15,525 | — |
| 4 | University of Illinois Urbana - Champaign Champaign, ILPublicPost-degree cert. | 74 | 85% | — | $69,273 |
| 5 | Ensign College Salt Lake City, UTPrivate not-for-profitAward of at least 12 weeks but less than 1 academic yearBachelor's | 70 | 43% | $11,149 | — |
| 6 | Cleveland State University Cleveland, OHPublicAward of at least 12 weeks but less than 1 academic year | 68 | 51% | — | $43,706 |
| 7 | Madison Area Technical College Madison, WIPublicAward of at least 12 weeks but less than 1 academic yearAward of at least 1 but less than 2 academic years | 68 | 29% | — | — |
| 8 | Ivy Tech Community College Indianapolis, INPublicAward of at least 12 weeks but less than 1 academic year | 67 | 40% | — | — |
| 9 | Northeast Lakeview College Universal City, TXPublicAward of at least 12 weeks but less than 1 academic yearAssociate's | 62 | 32% | — | — |
| 10 | Wake Forest University Winston-Salem, NCPrivate not-for-profitMaster'sPost-degree cert. | 50 | 89% | $20,914 | — |
| 11 | Miami Dade College Miami, FLPublicAward of at least 12 weeks but less than 1 academic year | 49 | 46% | — | — |
| 12 | Indiana University of Pennsylvania Indiana, PAPublicAward of at least 12 weeks but less than 1 academic year | 45 | 56% | — | $39,247 |
| 13 | Mountainland Technical College Lehi, UTPublicAward of at least 12 weeks but less than 1 academic year | 44 | 84% | — | — |
| 14 | Fox Valley Technical College Appleton, WIPublicAward of at least 12 weeks but less than 1 academic year | 42 | 65% | — | — |
| 15 | University of Northern Iowa Cedar Falls, IAPublicBachelor's | 40 | 68% | — | $48,990 |
| 16 | Northcentral Technical College Wausau, WIPublicAward of at least 12 weeks but less than 1 academic yearAssociate's | 28 | 45% | — | — |
| 17 | College of DuPage Glen Ellyn, ILPublicAward of at least 12 weeks but less than 1 academic year | 27 | 25% | — | — |
| 18 | Western Technical College La Crosse, WIPublicAssociate'sAward of at least 1 but less than 2 academic years | 24 | 34% | — | — |
| 19 | Purdue University Global West Lafayette, INPublicAward of at least 12 weeks but less than 1 academic year | 24 | 50% | — | — |
| 20 | Chippewa Valley Technical College Eau Claire, WIPublicAssociate's | 22 | 50% | — | $35,014 |
| 21 | Waukesha County Technical College Pewaukee, WIPublicAward of at least 12 weeks but less than 1 academic year | 22 | 44% | — | $34,630 |
| 22 | Brigham Young University - Idaho Rexburg, IDPrivate not-for-profitAward of at least 12 weeks but less than 1 academic year | 21 | 55% | $6,760 | $49,026 |
| 23 | The University of Texas Permian Basin Odessa, TXPublicAward of at least 12 weeks but less than 1 academic year | 21 | 40% | — | — |
| 24 | Mid - State Technical College Wisconsin Rapids, WIPublicAward of at least 12 weeks but less than 1 academic yearAssociate's | 21 | 52% | — | — |
| 25 | Gwinnett Technical College Lawrenceville, GAPublicAward of at least 12 weeks but less than 1 academic year | 18 | 32% | — | — |
| 26 | Ana G. Mendez University Orlando, FLPrivate not-for-profitBachelor's | 18 | — | — | — |
| 27 | East Tennessee State University Johnson City, TNPublicMaster's | 17 | 53% | — | $35,632 |
| 28 | University of Michigan - Dearborn Dearborn, MIPublicBachelor's | 16 | 58% | — | $46,664 |
| 29 | William Paterson University of New Jersey Wayne, NJPublicAward of at least 12 weeks but less than 1 academic year | 16 | 44% | — | $37,740 |
| 30 | Messiah University Mechanicsburg, PAPrivate not-for-profitAward of at least 12 weeks but less than 1 academic year | 16 | 75% | $25,675 | $45,748 |
| 31 | Caribbean University - Ponce Ponce, PRPrivate not-for-profitAward of at least 1 but less than 2 academic years | 15 | 37% | $6,680 | — |
| 32 | Aurora University Aurora, ILPrivate not-for-profitMaster's | 13 | 60% | $18,431 | $39,482 |
| 33 | Fashion Institute of Technology New York, NYPublicBachelor's | 13 | 81% | — | $37,663 |
| 34 | Northeast Wisconsin Technical College Green Bay, WIPublicAward of at least 12 weeks but less than 1 academic year | 13 | 51% | — | — |
| 35 | Wichita State University Wichita, KSPublicBachelor's | 11 | 51% | — | $39,512 |
| 36 | Washtenaw Community College Ann Arbor, MIPublicAward of at least 12 weeks but less than 1 academic year | 11 | 33% | — | — |
| 37 | Providence College Providence, RIPrivate not-for-profitPost-degree cert. | 10 | 86% | $32,048 | $58,434 |
| 38 | Wilmington University New Castle, DEPrivate not-for-profitBachelor's | 9 | 20% | $16,588 | $39,794 |
| 39 | Shenandoah University Winchester, VAPrivate not-for-profitPost-degree cert. | 9 | 67% | $27,455 | — |
| 40 | University of Advancing Technology Tempe, AZPrivate for-profitAssociate'sBachelor's | 9 | 35% | $21,175 | — |
| 41 | San Juan College Farmington, NMPublicAssociate's | 8 | 37% | — | — |
| 42 | Youngstown State University Youngstown, OHPublicAward of at least 12 weeks but less than 1 academic year | 8 | 50% | — | $36,518 |
| 43 | Cossatot Community College of the University of Arkansas De Queen, ARPublicAward of at least 1 but less than 2 academic yearsAward of at least 12 weeks but less than 1 academic year | 7 | 54% | — | — |
| 44 | South Georgia Technical College Americus, GAPublicAward of at least 12 weeks but less than 1 academic year | 7 | 61% | — | — |
| 45 | Columbia College Columbia, MOPrivate not-for-profitAward of at least 12 weeks but less than 1 academic year | 7 | 42% | $23,247 | $40,263 |
| 46 | John Carroll University University Heights, OHPrivate not-for-profitMaster'sPost-degree cert. | 7 | 79% | $25,705 | $48,890 |
| 47 | Albany Technical College Albany, GAPublicAward of at least 12 weeks but less than 1 academic year | 6 | 42% | — | — |
| 48 | College of Eastern Idaho Idaho Falls, IDPublicAward of at least 1 but less than 2 academic years | 6 | 39% | — | — |
| 49 | Allegany College of Maryland Cumberland, MDPublicAward of at least 1 but less than 2 academic years | 6 | 40% | — | — |
| 50 | Anoka - Ramsey Community College Coon Rapids, MNPublicAward of at least 12 weeks but less than 1 academic year | 6 | 30% | — | — |
* Median earnings 1 year after graduation for the broader Marketing field (CIP 52.14) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 38 states & territories
Where Digital Marketing graduates come from. Each state links to all Marketing programs offered there.
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the Digital Marketing program can pursue careers as Marketing Managers, Market Research Analysts, and Web Designers, among others. The job outlook for marketing positions is promising, with a projected growth rate of 6.6% and approximately 34,300 annual openings. The median wage for marketing managers is $161,030, typically requiring a bachelor's degree.
Top-paying metros
Career pathways for CIP 52.1404
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Web and Digital Interface Designers SOC 15-1255 | $104,000 | +7.0% Faster than average | ~9,100 | Bachelor's degree |
Business Teachers, Postsecondary SOC 25-1011 | $99,080 | +5.7% Faster than average | ~8,100 | Doctoral or professional degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Digital Marketing programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Marketing specializations
The 4 other 6-digit CIP codes under Marketing (CIP 52.14).
Common questions
What types of degrees are offered in this program?+
Degrees include awards of at least 12 weeks but less than 1 academic year, master's degrees, bachelor's degrees, and postbaccalaureate certificates.
How many colleges offer this program in the U.S.?+
There are 106 colleges offering the Digital Marketing program across the United States.
What skills will I develop in this program?+
You will develop skills in critical thinking, active listening, writing, and learning strategies, among others.
What is the typical career path for graduates?+
Graduates often become Marketing Managers, with a strong job outlook and competitive median wages.
What is the CIP code for Digital Marketing?+
Digital Marketing is CIP 52.1404 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Marketing (CIP 52.14). NCES defines it as: A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
How many institutions offer Digital Marketing programs?+
106 U.S. institutions reported Digital Marketing graduates in IPEDS 2024–25, across 38 states & territories, awarding 1,960 credentials in the year. That is 3.7% of all Marketing graduates.
How much do Digital Marketing graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Digital Marketing most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Marketing field report median earnings of $43,706 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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