California · Marketing

Best Marketing institutions in California, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
27
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
881
IPEDS completions 2026
Median grad earnings
$49,788
1 year after graduation
With earnings data
9
College Scorecard
Median net price
$26,655
IPEDS 2026
Avg graduation rate
59%
IPEDS 2026
State pay · Marketing Managers
$206,150
BLS OEWS 2024

Top 9 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1University of Phoenix - California
Ontario Private for-profit · Certificate degree
$63,549322%$22,060
2Santa Clara University
Santa Clara Private not-for-profit · Bachelor's degree
$58,49310188%$44,094$19,712
3University of San Diego
San Diego Private not-for-profit · Bachelor's degree
$56,3139484%$26,035$21,375
4Ashford University
San Diego Private for-profit · Bachelor's degree
$54,2867511%$26,445$38,234
5Menlo College
Atherton Private not-for-profit · Bachelor's degree
$49,7882954%$26,655$24,476
6Loyola Marymount University
Los Angeles Private not-for-profit · Bachelor's degree
$48,28114579%$36,488$25,000
7University of San Francisco
San Francisco Private not-for-profit · Bachelor's degree
$44,8916370%$37,121$21,500
8California Baptist University
Riverside Private not-for-profit · Bachelor's degree
$41,1083562%$26,940$27,000
9California State University - Northridge
Northridge Public · Bachelor's degree
$37,01610257%$14,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in California

Jobs in California
56,300
BLS OEWS May 2024
State average pay
$206,150
median $178,160
Best-paying metro
$284,960
San Jose-Sunnyvale-Santa Clara, CA

Related careers

Market Research Analysts and Marketing Specialists
$106,780 avg · 108,460 jobs
Sales Managers
$157,170 avg · 108,120 jobs
Marketing Managers
$206,150 avg · 56,300 jobs
Web and Digital Interface Designers
$141,610 avg · 27,210 jobs
Fundraisers
$86,650 avg · 10,570 jobs
Fundraising Managers
$156,460 avg · 5,820 jobs

Common questions

Answers for students comparing Marketing programs in California.

Which Marketing program in California has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), University of Phoenix - California tops the list at $63,549. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in California?+

The average annual wage for Marketing Managers in California is $206,150 (median $178,160), across about 56,300 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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