Oregon · Marketing

Best colleges for Marketing in Oregon

Ranked by graduate earnings

Oregon State University, University of Portland and Portland State University are the top bachelor's Marketing programs in Oregon by graduate earnings. Oregon State University leads with median earnings one year after graduation (often called starting salary) of $45,015, College Scorecard. Portland State University, Oregon State University and University of Portland award the most Marketing degrees in Oregon: 144, 122 and 43 graduates a year (IPEDS 2024–25). 14 Oregon colleges offer Marketing and award 374 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
14
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
374
IPEDS completions 2024–25
Median starting salary
$41,792
1 yr after graduation, College Scorecard
With earnings data
4
College Scorecard
Median net price
$26,243
IPEDS 2024–25
Avg graduation rate
49%
IPEDS 2024–25
State pay · Marketing Managers
$171,930
BLS OEWS May 2025

Top 4 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1Oregon State University
Corvallis Public · Bachelor's degree
$45,01512270%—$20,500
2University of Portland
Portland Private not-for-profit · Bachelor's degree
$41,7924380%$33,822$22,821
3Portland State University
Portland Public · Bachelor's degree
$41,39514453%—$19,500
4Linfield University
McMinnville Private not-for-profit · Bachelor's degree Small program
$46,734870%$26,243$27,000

Colleges awarding the most Marketing degrees in Oregon

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Portland State University
Portland Public
144$41,395
2Oregon State University
Corvallis Public
122$45,015
3University of Portland
Portland Private not-for-profit
43$41,792
4Eastern Oregon University
La Grande Public
11Not reported
5Linfield University
McMinnville Private not-for-profit
8$46,734
6Bushnell University
Eugene Private not-for-profit
6Not reported
7Oregon Institute of Technology
Klamath Falls Public
2Not reported
8Umpqua Community College
Roseburg Public
2Not reported
9Klamath Community College
Klamath Falls Public
2Not reported
10University of Oregon
Eugene Public
1Not reported
Show the other 4 Oregon colleges offering Marketing
InstitutionCityControlGraduates / yr
Portland Community CollegePortlandPublic20
Clackamas Community CollegeOregon CityPublic10
Mt Hood Community CollegeGreshamPublic2
Warner Pacific UniversityPortlandPrivate not-for-profit1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Oregon

Jobs in Oregon
4,960
BLS OEWS May 2025
State average pay
$171,930
median $161,560
Best-paying metro
$181,210
Portland-Vancouver-Hillsboro, OR-WA

Related careers

Market Research Analysts and Marketing Specialists
$90,540 avg · 11,310 jobs
Sales Managers
$170,570 avg · 5,260 jobs
Marketing Managers
$171,930 avg · 4,960 jobs
Fundraisers
$70,970 avg · 2,090 jobs
Web and Digital Interface Designers
$115,280 avg · 1,230 jobs
Fundraising Managers
$112,050 avg · 1,160 jobs

Common questions

Answers for students comparing Marketing programs in Oregon.

Which Oregon colleges award the most Marketing degrees?+

Portland State University (144 graduates a year), Oregon State University (122 graduates a year) and University of Portland (43 graduates a year) award the most Marketing degrees in Oregon, per IPEDS 2024–25 completions. In all, 14 Oregon colleges offer Marketing.

What is the best college for Marketing in Oregon?+

By graduate earnings, Oregon State University leads among bachelor's Marketing programs in Oregon, with median earnings one year after graduation (often called starting salary) of $45,015, College Scorecard. University of Portland and Portland State University follow. By degrees awarded, Portland State University is the largest, with 144 graduates a year (IPEDS 2024–25).

Which Marketing program in Oregon has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, Oregon State University tops the list at $45,015. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Oregon?+

The average annual wage for Marketing Managers in Oregon is $171,930 (median $161,560), across about 4,960 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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