Best institutions to study International Marketing
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets.
13 U.S. institutions graduated 516 International Marketing students in 2024–25 (IPEDS). It is CIP 52.1403, a specialization of Marketing (CIP 52.14), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About International Marketing programs
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
See also: 45.0605 - International Economics.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The International Marketing program prepares students to engage in marketing activities for businesses involved in global trade. This program focuses on the complexities of exporting and importing goods and services, equipping individuals with the skills needed to navigate international markets effectively. It is ideal for those interested in pursuing a career in marketing with a global perspective.
Students in this program will develop critical skills in areas such as critical thinking, communication, and market analysis. Coursework includes topics like international trade operations, negotiation practices, and public relations, providing a comprehensive understanding of the global marketing landscape.
Credentials awarded
What International Marketing graduates earned in 2024–25, by award level (IPEDS completions).
- Master's degree262 graduates / yr · 4 institutions51%
- Bachelor's degree126 graduates / yr · 4 institutions24%
- Award of at least 12 weeks but less than 1 academic year94 graduates / yr · 4 institutions18%
- Award of at least 1 but less than 2 academic years17 graduates / yr · 1 institution3.3%
- Associate's degree16 graduates / yr · 2 institutions3.1%
- Postbaccalaureate certificate1 graduates / yr · 1 institution0.2%
Graduates over time
International Marketing completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 296 |
| 2013 | 308 |
| 2014 | 317 |
| 2015 | 345 |
| 2016 | 576 |
| 2017 | 636 |
| 2018 | 843 |
| 2019 | 608 |
| 2020 | 588 |
| 2021 | 582 |
| 2022 | 482 |
| 2023 | 442 |
| 2024 | 486 |
| 2025 | 516 |
Top 13 institutions for International Marketing, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Boston University Boston, MAPrivate not-for-profitMaster's | 199 | 89% | $21,956 | — |
| 2 | Fashion Institute of Technology New York, NYPublicBachelor's | 96 | 81% | — | $37,663 |
| 3 | Laredo College Laredo, TXPublicAward of at least 12 weeks but less than 1 academic yearAward of at least 1 but less than 2 academic yearsAssociate's | 93 | 30% | — | — |
| 4 | Hult International Business School Cambridge, MAPrivate not-for-profitMaster's | 54 | 67% | $42,981 | — |
| 5 | Purdue University Global West Lafayette, INPublicAward of at least 12 weeks but less than 1 academic year | 22 | 50% | — | — |
| 6 | Pace University New York, NYPrivate not-for-profitBachelor's | 20 | 60% | $29,994 | $48,509 |
| 7 | University of Northern Iowa Cedar Falls, IAPublicBachelor's | 9 | 68% | — | $48,990 |
| 8 | Waukesha County Technical College Pewaukee, WIPublicAward of at least 12 weeks but less than 1 academic year | 7 | 44% | — | $34,630 |
| 9 | Florida Institute of Technology Melbourne, FLPrivate not-for-profitMaster's | 5 | 64% | $33,585 | $52,158 |
| 10 | Saint Paul College Saint Paul, MNPublicAssociate'sAward of at least 12 weeks but less than 1 academic year | 5 | 40% | — | — |
| 11 | Inter American University of Puerto Rico - Ponce Mercedita, PRPrivate not-for-profitMaster's | 4 | 41% | $9,980 | — |
| 12 | University of New Haven West Haven, CTPrivate not-for-profitBachelor's | 1 | 63% | $32,614 | — |
| 13 | Empire State University Saratoga Springs, NYPublicPost-degree cert. | 1 | 41% | — | — |
* Median earnings 1 year after graduation for the broader Marketing field (CIP 52.14) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 10 states & territories
Where International Marketing graduates come from. Each state links to all Marketing programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| Massachusetts | 2 | 253 | Boston University199 / yr |
| New York | 3 | 117 | Fashion Institute of Technology96 / yr |
| Texas | 1 | 93 | Laredo College93 / yr |
| Indiana | 1 | 22 | Purdue University Global22 / yr |
| Iowa | 1 | 9 | University of Northern Iowa9 / yr |
| Wisconsin | 1 | 7 | Waukesha County Technical College7 / yr |
| Florida | 1 | 5 | Florida Institute of Technology5 / yr |
| Minnesota | 1 | 5 | Saint Paul College5 / yr |
| Puerto Rico | 1 | 4 | Inter American University of Puerto Rico - Ponce4 / yr |
| Connecticut | 1 | 1 | University of New Haven1 / yr |
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the International Marketing program can pursue various careers, including marketing managers and market research analysts. The job outlook for marketing positions is favorable, with a projected growth rate of 6.6% and approximately 34,300 annual openings. The median wage for marketing managers is $161,030, typically requiring a bachelor's degree.
Top-paying metros
Career pathways for CIP 52.1403
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Business Teachers, Postsecondary SOC 25-1011 | $99,080 | +5.7% Faster than average | ~8,100 | Doctoral or professional degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in International Marketing programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Marketing specializations
The 4 other 6-digit CIP codes under Marketing (CIP 52.14).
Common questions
What degrees can I earn in this program?+
You can earn a Master's degree, Bachelor's degree, or shorter awards ranging from 12 weeks to 2 academic years.
What skills will I gain from this program?+
You'll develop skills in critical thinking, active listening, communication, and marketing strategy formulation.
What careers can I pursue after graduation?+
You can work as a marketing manager, market research analyst, or business teacher, among other roles.
What is the job outlook for marketing professionals?+
The job outlook is faster than average, with a growth rate of 6.6% and 34,300 annual openings.
What is the CIP code for International Marketing?+
International Marketing is CIP 52.1403 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Marketing (CIP 52.14). NCES defines it as: A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
How many institutions offer International Marketing programs?+
13 U.S. institutions reported International Marketing graduates in IPEDS 2024–25, across 10 states & territories, awarding 516 credentials in the year. That is 1.0% of all Marketing graduates.
How much do International Marketing graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which International Marketing most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Marketing field report median earnings of $48,509 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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