Florida · Marketing

Best colleges for Marketing in Florida

Ranked by graduate earnings

University of Florida, University of Miami and Florida State University are the top bachelor's Marketing programs in Florida by graduate earnings. University of Florida leads with median earnings one year after graduation (often called starting salary) of $56,454, College Scorecard. Florida State University, Florida International University and University of South Florida award the most Marketing degrees in Florida: 566, 472 and 422 graduates a year (IPEDS 2024–25). 43 Florida colleges offer Marketing and award 3,807 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
43
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
3,807
IPEDS completions 2024–25
Median starting salary
$46,606
1 yr after graduation, College Scorecard
With earnings data
17
College Scorecard
Median net price
$26,589
IPEDS 2024–25
Avg graduation rate
59%
IPEDS 2024–25
State pay · Marketing Managers
$159,010
BLS OEWS May 2025

Top 10 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Florida
Gainesville Public · Bachelor's degree
$56,45418591%—$15,574
2University of Miami
Coral Gables Private not-for-profit · Bachelor's degree
$53,62215784%$26,589$19,000
3Florida State University
Tallahassee Public · Bachelor's degree
$49,80856686%—$18,250
4Florida Gulf Coast University
Fort Myers Public · Bachelor's degree
$46,9109757%—$19,375
5University of Central Florida
Orlando Public · Bachelor's degree
$46,60620278%—$21,374
6The University of Tampa
Tampa Private not-for-profit · Bachelor's degree
$43,82526764%$33,070$26,000
7University of North Florida
Jacksonville Public · Bachelor's degree
$43,72013969%—$18,684
8Florida Atlantic University
Boca Raton Public · Bachelor's degree
$41,99532863%—$19,500
9Florida International University
Miami Public · Bachelor's degree
$40,83947274%—$18,233
10University of South Florida
Tampa Public · Bachelor's degree
$40,57542277%—$19,431

Colleges awarding the most Marketing degrees in Florida

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Florida State University
Tallahassee Public
566$49,808
2Florida International University
Miami Public
472$40,839
3University of South Florida
Tampa Public
422$40,575
4Florida Atlantic University
Boca Raton Public
328$41,995
5The University of Tampa
Tampa Private not-for-profit
267$43,825
6Miami Dade College
Miami Public
251Not reported
7Full Sail University
Winter Park Private for-profit
249$37,475
8University of Central Florida
Orlando Public
202$46,606
9University of Florida
Gainesville Public
185$56,454
10University of Miami
Coral Gables Private not-for-profit
157$53,622
Show the other 33 Florida colleges offering Marketing
InstitutionCityControlGraduates / yr
University of North FloridaJacksonvillePublic139
Florida Gulf Coast UniversityFort MyersPublic97
Nova Southeastern UniversityFort LauderdalePrivate not-for-profit59
University of West FloridaPensacolaPublic43
Saint Leo UniversitySaint LeoPrivate not-for-profit41
UTH Florida University (Online)MiamiPrivate for-profit36
Lynn UniversityBoca RatonPrivate not-for-profit35
Palm Beach Atlantic UniversityWest Palm BeachPrivate not-for-profit28
Flagler CollegeSaint AugustinePrivate not-for-profit23
Southeastern UniversityLakelandPrivate not-for-profit22
PENSACOLA CHRISTIAN COLLEGEPensacolaPrivate not-for-profit19
Ana G. Mendez UniversityOrlandoPrivate not-for-profit18
Stetson UniversityDeLandPrivate not-for-profit17
Florida Institute of TechnologyMelbournePrivate not-for-profit15
Florida Southern CollegeLakelandPrivate not-for-profit14
Indian River State CollegeFort PiercePublic14
Eckerd CollegeSaint PetersburgPrivate not-for-profit13
Broward CollegeFort LauderdalePublic10
Jacksonville UniversityJacksonvillePrivate not-for-profit8
Orange Technical CollegeOrlandoPublic8
Ave Maria UniversityAve MariaPrivate not-for-profit8
Florida CollegeTemple TerracePrivate not-for-profit7
San Ignacio UniversityDoralPrivate for-profit7
State College of Florida-Manatee-SarasotaBradentonPublic6
Palm Beach State CollegeLake WorthPublic4
Florida National UniversityHialeahPrivate for-profit4
Seminole State College of FloridaSanfordPublic3
Strayer University - Florida (Online)TampaPrivate for-profit3
Pasco-Hernando State CollegeNew Port RicheyPublic2
Rasmussen University - FloridaOcalaPrivate for-profit2
Santa Fe CollegeGainesvillePublic1
Florida Panhandle Technical CollegeChipleyPublic1
University of Fort LauderdaleLauderhillPrivate not-for-profit1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Florida

Jobs in Florida
24,820
BLS OEWS May 2025
State average pay
$159,010
median $142,620
Best-paying metro
$174,000
Tampa-St. Petersburg-Clearwater, FL

Related careers

Market Research Analysts and Marketing Specialists
$81,010 avg · 60,770 jobs
Sales Managers
$150,120 avg · 46,480 jobs
Marketing Managers
$159,010 avg · 24,820 jobs
Web and Digital Interface Designers
$89,440 avg · 4,620 jobs
Business Teachers, Postsecondary
$92,230 avg · 2,900 jobs
Fundraising Managers
$119,720 avg · 1,320 jobs

Common questions

Answers for students comparing Marketing programs in Florida.

Which Florida colleges award the most Marketing degrees?+

Florida State University (566 graduates a year), Florida International University (472 graduates a year) and University of South Florida (422 graduates a year) award the most Marketing degrees in Florida, per IPEDS 2024–25 completions. In all, 43 Florida colleges offer Marketing.

What is the best college for Marketing in Florida?+

By graduate earnings, University of Florida leads among bachelor's Marketing programs in Florida, with median earnings one year after graduation (often called starting salary) of $56,454, College Scorecard. University of Miami and Florida State University follow. By degrees awarded, Florida State University is the largest, with 566 graduates a year (IPEDS 2024–25).

Which Marketing program in Florida has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, University of Florida tops the list at $56,454. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Florida?+

The average annual wage for Marketing Managers in Florida is $159,010 (median $142,620), across about 24,820 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

Explore every U.S. college in one conversation

Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.

Free for teams up to 3 · No credit card