Best institutions to study Marketing
Any instructional program in general marketing and marketing research not listed above.
82 U.S. institutions graduated 1,226 Marketing students in 2024–25 (IPEDS). It is CIP 52.1499, a specialization of Marketing (CIP 52.14), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Marketing programs
Any instructional program in general marketing and marketing research not listed above.
See also: 51.2011 - Pharmaceutical Marketing and Management.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Marketing program focuses on general marketing and marketing research, providing students with a comprehensive understanding of the field. This program is ideal for individuals interested in pursuing a career in marketing, whether they are looking to develop strategies for promoting products or services or conducting market research to inform business decisions.
Students in the Marketing program gain essential skills in critical thinking, active listening, and communication. Coursework typically covers topics such as sales and marketing strategies, customer service, and the fundamentals of administration and management.
Credentials awarded
What Marketing graduates earned in 2024–25, by award level (IPEDS completions).
- Bachelor's degree674 graduates / yr · 38 institutions55%
- Master's degree294 graduates / yr · 16 institutions24%
- Award of at least 12 weeks but less than 1 academic year130 graduates / yr · 10 institutions11%
- Associate's degree79 graduates / yr · 15 institutions6.4%
- Award of at least 1 but less than 2 academic years27 graduates / yr · 6 institutions2.2%
- Postbaccalaureate certificate22 graduates / yr · 5 institutions1.8%
Graduates over time
Marketing completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 1,289 |
| 2013 | 1,415 |
| 2014 | 1,403 |
| 2015 | 1,393 |
| 2016 | 1,378 |
| 2017 | 1,377 |
| 2018 | 1,265 |
| 2019 | 1,282 |
| 2020 | 1,228 |
| 2021 | 1,321 |
| 2022 | 1,294 |
| 2023 | 1,230 |
| 2024 | 1,278 |
| 2025 | 1,226 |
Top 50 institutions for Marketing, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | The University of Arizona Global Campus Chandler, AZPublicBachelor's | 110 | 11% | $26,445 | $54,286 |
| 2 | Western Michigan University Kalamazoo, MIPublicBachelor's | 95 | 58% | — | $53,081 |
| 3 | Howard University Washington, DCPrivate not-for-profitBachelor's | 86 | 70% | $48,194 | — |
| 4 | LIM College New York, NYPrivate for-profitMaster's | 80 | 51% | $37,014 | $42,467 |
| 5 | NUC University Bayamon, PRPrivate for-profitMaster's | 58 | 54% | $9,377 | — |
| 6 | Arizona State University Campus Immersion Tempe, AZPublicAward of at least 12 weeks but less than 1 academic year | 52 | 68% | — | $48,676 |
| 7 | Saginaw Valley State University University Center, MIPublicBachelor's | 49 | 48% | — | $44,376 |
| 8 | Boise State University Boise, IDPublicAward of at least 12 weeks but less than 1 academic year | 47 | 60% | — | $45,024 |
| 9 | Western Carolina University Cullowhee, NCPublicBachelor'sMaster's | 44 | 60% | — | $33,197 |
| 10 | Clemson University Clemson, SCPublicMaster's | 37 | 87% | — | $47,606 |
| 11 | Saint Xavier University Chicago, ILPrivate not-for-profitBachelor's | 33 | 57% | $12,935 | $43,892 |
| 12 | Bryant & Stratton College - Online Orchard Park, NYPrivate not-for-profitAssociate'sAward of at least 1 but less than 2 academic yearsBachelor's | 30 | 23% | $14,394 | — |
| 13 | Northern Illinois University Dekalb, ILPublicMaster's | 26 | 49% | — | $51,137 |
| 14 | Western New England University Springfield, MAPrivate not-for-profitBachelor'sAward of at least 12 weeks but less than 1 academic year | 23 | 64% | $29,327 | — |
| 15 | Mercyhurst University Erie, PAPrivate not-for-profitBachelor's | 19 | 60% | $25,987 | $33,783 |
| 16 | The Master's University and Seminary Santa Clarita, CAPrivate not-for-profitBachelor's | 17 | 68% | $30,641 | — |
| 17 | Loyola University Chicago Chicago, ILPrivate not-for-profitMaster's | 17 | 73% | $33,454 | $51,065 |
| 18 | University of Mississippi University, MSPublicBachelor's | 17 | 72% | — | $43,811 |
| 19 | Azusa Pacific University Azusa, CAPrivate not-for-profitBachelor's | 16 | 62% | $20,686 | — |
| 20 | Fairfield University Fairfield, CTPrivate not-for-profitBachelor's | 16 | 84% | $36,845 | $53,891 |
| 21 | Strayer University - Global Region Washington, DCPrivate for-profitAssociate's | 16 | 14% | $18,144 | — |
| 22 | North Park University Chicago, ILPrivate not-for-profitBachelor's | 15 | 58% | $18,494 | — |
| 23 | Morningside University Sioux City, IAPrivate not-for-profitBachelor's | 15 | 50% | $22,816 | — |
| 24 | University of Southern Mississippi Hattiesburg, MSPublicBachelor's | 15 | 49% | — | $40,496 |
| 25 | Mount St. Joseph University Cincinnati, OHPrivate not-for-profitBachelor's | 14 | 56% | $15,357 | — |
| 26 | Pennsylvania State University - World Campus University Park, PAPublicMaster's | 14 | 34% | — | $50,729 |
| 27 | Mercer University Macon, GAPrivate not-for-profitBachelor's | 13 | 70% | $22,641 | $44,203 |
| 28 | University of South Florida Tampa, FLPublicBachelor's | 12 | 77% | — | $40,575 |
| 29 | University of Arizona Tucson, AZPublicPost-degree cert. | 11 | 68% | — | $55,066 |
| 30 | Lake Superior State University Sault Ste Marie, MIPublicAward of at least 1 but less than 2 academic years | 11 | 51% | — | — |
| 31 | Temple University Philadelphia, PAPublicMaster's | 11 | 75% | — | $47,460 |
| 32 | Upper Iowa University Fayette, IAPrivate not-for-profitBachelor's | 10 | 34% | $22,697 | $52,313 |
| 33 | Gardner - Webb University Boiling Springs, NCPrivate not-for-profitBachelor's | 10 | 55% | $22,863 | — |
| 34 | Baldwin Wallace University Berea, OHPrivate not-for-profitMaster'sPost-degree cert. | 10 | 67% | $25,104 | $44,596 |
| 35 | The College of Idaho Caldwell, IDPrivate not-for-profitBachelor's | 9 | 63% | $19,578 | — |
| 36 | Fairleigh Dickinson University - Metropolitan Campus Teaneck, NJPrivate not-for-profitMaster's | 9 | 53% | $18,059 | $33,954 |
| 37 | Bryant & Stratton College - Virginia Beach Virginia Beach, VAPrivate not-for-profitAssociate'sBachelor's | 9 | 24% | $12,786 | — |
| 38 | Suffolk University Boston, MAPrivate not-for-profitMaster's | 8 | 61% | $28,895 | $44,424 |
| 39 | Universidad Ana G. Mendez - Gurabo Campus Gurabo, PRPrivate not-for-profitMaster's | 8 | 31% | $9,370 | $24,820 |
| 40 | Strayer University - Georgia Chamblee, GAPrivate for-profitAssociate's | 8 | 21% | $18,224 | — |
| 41 | Anderson University Anderson, INPrivate not-for-profitBachelor's | 7 | 54% | $21,789 | $39,577 |
| 42 | Nassau Community College Garden City, NYPublicAssociate's | 7 | 23% | — | $19,002 |
| 43 | Evangel University Springfield, MOPrivate not-for-profitBachelor's | 6 | 65% | $17,881 | $30,579 |
| 44 | University of Missouri - St Louis Saint Louis, MOPublicPost-degree cert. | 6 | 57% | — | — |
| 45 | Inter American University of Puerto Rico - Guayama Guayama, PRPrivate not-for-profitMaster's | 6 | 44% | $10,026 | — |
| 46 | Fort Lewis College Durango, COPublicAward of at least 12 weeks but less than 1 academic year | 5 | 36% | — | — |
| 47 | University of Idaho Moscow, IDPublicAward of at least 12 weeks but less than 1 academic year | 5 | 57% | — | $45,555 |
| 48 | College of Our Lady of the Elms Chicopee, MAPrivate not-for-profitBachelor's | 5 | 68% | $21,982 | — |
| 49 | York College of Pennsylvania York, PAPrivate not-for-profitBachelor'sMaster's | 5 | 64% | $18,682 | $46,326 |
| 50 | Strayer University - Virginia Arlington, VAPrivate for-profitAssociate's | 5 | 36% | — | — |
* Median earnings 1 year after graduation for the broader Marketing field (CIP 52.14) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 32 states & territories
Where Marketing graduates come from. Each state links to all Marketing programs offered there.
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the Marketing program can pursue various careers, with marketing managers being the primary occupation. The job outlook for marketing roles is promising, with a growth rate of 6.6% and approximately 34,300 annual openings. The median wage for marketing managers is $161,030, and a bachelor's degree is typically required for entry-level positions.
Top-paying metros
Career pathways for CIP 52.1499
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Business Teachers, Postsecondary SOC 25-1011 | $99,080 | +5.7% Faster than average | ~8,100 | Doctoral or professional degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Marketing programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Marketing specializations
The 4 other 6-digit CIP codes under Marketing (CIP 52.14).
Common questions
What degrees can I earn in this program?+
You can earn a Bachelor's degree, Master's degree, Associate's degree, or a shorter award.
What skills will I develop?+
You will develop skills in critical thinking, communication, and marketing strategy.
What careers can I pursue after graduation?+
You can work as a marketing manager, market research analyst, or business teacher.
What is the job outlook for marketing professionals?+
The job outlook is faster than average, with a growth rate of 6.6%.
What is the CIP code for Marketing?+
Marketing is CIP 52.1499 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Marketing (CIP 52.14). NCES defines it as: Any instructional program in general marketing and marketing research not listed above.
How many institutions offer Marketing programs?+
82 U.S. institutions reported Marketing graduates in IPEDS 2024–25, across 32 states & territories, awarding 1,226 credentials in the year. That is 2.3% of all Marketing graduates.
How much do Marketing graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Marketing most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Marketing field report median earnings of $44,596 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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