Pennsylvania · Marketing

Best colleges for Marketing in Pennsylvania

Ranked by graduate earnings

University of Pennsylvania, Bucknell University and Villanova University are the top bachelor's Marketing programs in Pennsylvania by graduate earnings. University of Pennsylvania leads with median earnings one year after graduation (often called starting salary) of $82,553, College Scorecard. Pennsylvania State University, Temple University and University of Pittsburgh-Pittsburgh Campus award the most Marketing degrees in Pennsylvania: 349, 189 and 155 graduates a year (IPEDS 2024–25). 64 Pennsylvania colleges offer Marketing and award 2,161 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
64
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
2,161
IPEDS completions 2024–25
Median starting salary
$52,085
1 yr after graduation, College Scorecard
With earnings data
29
College Scorecard
Median net price
$24,867
IPEDS 2024–25
Avg graduation rate
63%
IPEDS 2024–25
State pay · Marketing Managers
$159,270
BLS OEWS May 2025

Top 10 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Pennsylvania
Philadelphia Private not-for-profit · Bachelor's degree
$82,5538897%$22,055$17,412
2Bucknell University
Lewisburg Private not-for-profit · Bachelor's degree
$70,8684186%$30,675$26,000
3Villanova University
Villanova Private not-for-profit · Bachelor's degree
$69,6335992%$33,774$26,962
4Drexel University
Philadelphia Private not-for-profit · Bachelor's degree
$57,8388678%$36,004$27,000
5Lehigh University
Bethlehem Private not-for-profit · Bachelor's degree
$55,2364288%$26,912$20,534
6Susquehanna University
Selinsgrove Private not-for-profit · Bachelor's degree
$52,0853082%$23,620$27,000
7Saint Joseph's University - Philadelphia
Philadelphia Private not-for-profit · Bachelor's degree
$50,7639879%$34,418$26,149
8Pennsylvania State University
University Park Public · Bachelor's degree
$50,72934986%—$25,000
9Duquesne University
Pittsburgh Private not-for-profit · Bachelor's degree
$47,8978477%$32,060$27,000
10Temple University
Philadelphia Public · Bachelor's degree
$47,46018975%—$26,000

Colleges awarding the most Marketing degrees in Pennsylvania

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Pennsylvania State University
University Park Public
349$50,729
2Temple University
Philadelphia Public
189$47,460
3University of Pittsburgh-Pittsburgh Campus
Pittsburgh Public
155$46,239
4Indiana University of Pennsylvania
Indiana Public
109$39,247
5Robert Morris University
Moon Township Private not-for-profit
98$43,274
6Saint Joseph's University - Philadelphia
Philadelphia Private not-for-profit
98$50,763
7University of Pennsylvania
Philadelphia Private not-for-profit
88$82,553
8Drexel University
Philadelphia Private not-for-profit
86$57,838
9Duquesne University
Pittsburgh Private not-for-profit
84$47,897
10Villanova University
Villanova Private not-for-profit
59$69,633
Show the other 54 Pennsylvania colleges offering Marketing
InstitutionCityControlGraduates / yr
Pennsylvania State University - World Campus (Online)University ParkPublic70
Shippensburg University of PennsylvaniaShippensburgPublic47
La Salle UniversityPhiladelphiaPrivate not-for-profit46
Slippery Rock University of PennsylvaniaSlippery RockPublic46
Lehigh UniversityBethlehemPrivate not-for-profit42
Bucknell UniversityLewisburgPrivate not-for-profit41
University of ScrantonScrantonPrivate not-for-profit36
Messiah UniversityMechanicsburgPrivate not-for-profit30
Susquehanna UniversitySelinsgrovePrivate not-for-profit30
Pennsylvania State University - Penn State HarrisburgMiddletownPublic28
Pennsylvania Western UniversityCaliforniaPublic24
DeSales UniversityCenter ValleyPrivate not-for-profit23
Millersville University of PennsylvaniaMillersvillePublic23
Pennsylvania State University - Penn State Erie-Behrend CollegeEriePublic23
University of Pittsburgh-JohnstownJohnstownPublic22
Grove City CollegeGrove CityPrivate not-for-profit21
Saint Francis UniversityLorettoPrivate not-for-profit21
Mercyhurst UniversityEriePrivate not-for-profit19
Elizabethtown CollegeElizabethtownPrivate not-for-profit17
East Stroudsburg University of PennsylvaniaEast StroudsburgPublic16
Wilkes UniversityWilkes-BarrePrivate not-for-profit16
King's CollegeWilkes-BarrePrivate not-for-profit15
York College of PennsylvaniaYorkPrivate not-for-profit14
Marywood UniversityScrantonPrivate not-for-profit13
Widener UniversityChesterPrivate not-for-profit13
Seton Hill UniversityGreensburgPrivate not-for-profit12
Saint Vincent CollegeLatrobePrivate not-for-profit11
Alvernia UniversityReadingPrivate not-for-profit10
Northampton County Area Community CollegeBethlehemPublic10
Gannon UniversityEriePrivate not-for-profit9
La Roche UniversityPittsburghPrivate not-for-profit7
Lebanon Valley CollegeAnnvillePrivate not-for-profit7
Moravian UniversityBethlehemPrivate not-for-profit7
Point Park UniversityPittsburghPrivate not-for-profit7
Westminster CollegeNew WilmingtonPrivate not-for-profit7
Chatham UniversityPittsburghPrivate not-for-profit5
Mount Aloysius CollegeCressonPrivate not-for-profit5
Neumann UniversityAstonPrivate not-for-profit5
Thomas Jefferson UniversityPhiladelphiaPrivate not-for-profit5
Waynesburg UniversityWaynesburgPrivate not-for-profit5
Arcadia UniversityGlensidePrivate not-for-profit4
Bucks County Community CollegeNewtownPublic4
Chestnut Hill CollegePhiladelphiaPrivate not-for-profit4
Juniata CollegeHuntingdonPrivate not-for-profit4
Cairn University - LanghorneLanghornePrivate not-for-profit4
Central Penn CollegeSummerdalePrivate for-profit3
Geneva CollegeBeaver FallsPrivate not-for-profit3
Immaculata UniversityImmaculataPrivate not-for-profit3
Montgomery County Community CollegeBlue BellPublic3
Eastern UniversitySaint DavidsPrivate not-for-profit2
Lancaster Bible CollegeLancasterPrivate not-for-profit1
University of Valley ForgePhoenixvillePrivate not-for-profit1
Pennsylvania College of TechnologyWilliamsportPublic1
Strayer University - Pennsylvania (Online)PhiladelphiaPrivate for-profit1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Pennsylvania

Jobs in Pennsylvania
13,840
BLS OEWS May 2025
State average pay
$159,270
median $150,810
Best-paying metro
$172,890
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Related careers

Market Research Analysts and Marketing Specialists
$77,100 avg · 31,040 jobs
Sales Managers
$147,200 avg · 20,460 jobs
Marketing Managers
$159,270 avg · 13,840 jobs
Fundraisers
$70,570 avg · 6,180 jobs
Business Teachers, Postsecondary
$111,930 avg · 4,630 jobs
Web and Digital Interface Designers
$102,150 avg · 2,820 jobs

Common questions

Answers for students comparing Marketing programs in Pennsylvania.

Which Pennsylvania colleges award the most Marketing degrees?+

Pennsylvania State University (349 graduates a year), Temple University (189 graduates a year) and University of Pittsburgh-Pittsburgh Campus (155 graduates a year) award the most Marketing degrees in Pennsylvania, per IPEDS 2024–25 completions. In all, 64 Pennsylvania colleges offer Marketing.

What is the best college for Marketing in Pennsylvania?+

By graduate earnings, University of Pennsylvania leads among bachelor's Marketing programs in Pennsylvania, with median earnings one year after graduation (often called starting salary) of $82,553, College Scorecard. Bucknell University and Villanova University follow. By degrees awarded, Pennsylvania State University is the largest, with 349 graduates a year (IPEDS 2024–25).

Which Marketing program in Pennsylvania has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, University of Pennsylvania tops the list at $82,553. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Pennsylvania?+

The average annual wage for Marketing Managers in Pennsylvania is $159,270 (median $150,810), across about 13,840 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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