Arkansas · Marketing

Best colleges for Marketing in Arkansas

Ranked by graduate earnings

University of Arkansas, Arkansas State University and University of Central Arkansas are the top bachelor's Marketing programs in Arkansas by graduate earnings. University of Arkansas leads with median earnings one year after graduation (often called starting salary) of $50,045, College Scorecard. University of Arkansas, University of Central Arkansas and Arkansas State University award the most Marketing degrees in Arkansas: 508, 58 and 30 graduates a year (IPEDS 2024–25). 16 Arkansas colleges offer Marketing and award 709 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
16
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
709
IPEDS completions 2024–25
Median starting salary
$44,051
1 yr after graduation, College Scorecard
With earnings data
4
College Scorecard
Median net price
$19,423
IPEDS 2024–25
Avg graduation rate
50%
IPEDS 2024–25
State pay · Marketing Managers
$148,230
BLS OEWS May 2025

Top 4 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Arkansas
Fayetteville Public · Bachelor's degree
$50,04550871%—$21,500
2Arkansas State University
Jonesboro Public · Bachelor's degree
$44,0513055%—$26,241
3University of Central Arkansas
Conway Public · Bachelor's degree
$38,0115854%—$20,633
4Harding University
Searcy Private not-for-profit · Bachelor's degree Small program
$46,7381769%$19,423$27,000

Colleges awarding the most Marketing degrees in Arkansas

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1University of Arkansas
Fayetteville Public
508$50,045
2University of Central Arkansas
Conway Public
58$38,011
3Arkansas State University
Jonesboro Public
30$44,051
4Arkansas Tech University
Russellville Public
26Not reported
5Harding University
Searcy Private not-for-profit
17$46,738
6John Brown University
Siloam Springs Private not-for-profit
17Not reported
7University of Arkansas at Little Rock
Little Rock Public
15Not reported
8University of Arkansas-Fort Smith
Fort Smith Public
10Not reported
9Cossatot Community College of the University of Arkansas
De Queen Public
7Not reported
10University of the Ozarks
Clarksville Private not-for-profit
7Not reported
Show the other 6 Arkansas colleges offering Marketing
InstitutionCityControlGraduates / yr
Crowley's Ridge CollegeParagouldPrivate not-for-profit4
University of Arkansas-Pulaski Technical CollegeNorth Little RockPublic3
Ouachita Baptist UniversityArkadelphiaPrivate not-for-profit2
University of Arkansas Grantham (Online)LIttle RockPublic2
Ecclesia CollegeSpringdalePrivate not-for-profit2
Central Baptist CollegeConwayPrivate not-for-profit1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Arkansas

Jobs in Arkansas
1,860
BLS OEWS May 2025
State average pay
$148,230
median $136,520
Best-paying metro
$173,370
Fayetteville-Springdale-Rogers, AR

Related careers

Market Research Analysts and Marketing Specialists
$78,430 avg · 6,250 jobs
Sales Managers
$135,820 avg · 3,710 jobs
Marketing Managers
$148,230 avg · 1,860 jobs
Business Teachers, Postsecondary
$90,100 avg · 450 jobs
Fundraisers
$52,850 avg · 360 jobs
Fundraising Managers
$88,770 avg · 150 jobs

Common questions

Answers for students comparing Marketing programs in Arkansas.

Which Arkansas colleges award the most Marketing degrees?+

University of Arkansas (508 graduates a year), University of Central Arkansas (58 graduates a year) and Arkansas State University (30 graduates a year) award the most Marketing degrees in Arkansas, per IPEDS 2024–25 completions. In all, 16 Arkansas colleges offer Marketing.

What is the best college for Marketing in Arkansas?+

By graduate earnings, University of Arkansas leads among bachelor's Marketing programs in Arkansas, with median earnings one year after graduation (often called starting salary) of $50,045, College Scorecard. Arkansas State University and University of Central Arkansas follow. By degrees awarded, University of Arkansas is the largest, with 508 graduates a year (IPEDS 2024–25).

Which Marketing program in Arkansas has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, University of Arkansas tops the list at $50,045. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Arkansas?+

The average annual wage for Marketing Managers in Arkansas is $148,230 (median $136,520), across about 1,860 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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