Best colleges for Marketing in North Carolina
Ranked by graduate earnings
Elon University, North Carolina A & T State University and East Carolina University are the top bachelor's Marketing programs in North Carolina by graduate earnings. Elon University leads with median earnings one year after graduation (often called starting salary) of $55,893, College Scorecard. East Carolina University, University of North Carolina at Charlotte and Appalachian State University award the most Marketing degrees in North Carolina: 270, 246 and 211 graduates a year (IPEDS 2024–25). 22 North Carolina colleges offer Marketing and award 1,385 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 10 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | Elon University Elon Private not-for-profit · Bachelor's degree | $55,893 | 96 | 84% | $33,688 | $21,500 |
| 2 | North Carolina A & T State University Greensboro Public · Bachelor's degree | $48,042 | 69 | 57% | — | $27,375 |
| 3 | East Carolina University Greenville Public · Bachelor's degree | $45,870 | 270 | 63% | — | $24,992 |
| 4 | University of North Carolina at Charlotte Charlotte Public · Bachelor's degree | $43,619 | 246 | 69% | — | $21,500 |
| 5 | Appalachian State University Boone Public · Bachelor's degree | $42,999 | 211 | 75% | — | $19,500 |
| 6 | Wingate University Wingate Private not-for-profit · Bachelor's degree | $36,777 | 24 | 46% | $21,585 | $23,100 |
| 7 | Western Carolina University Cullowhee Public · Bachelor's degree | $33,197 | 126 | 60% | — | $23,508 |
| 8 | Meredith College Raleigh Private not-for-profit · Bachelor's degree Small program | $45,883 | 14 | 70% | $19,552 | $27,000 |
| 9 | North Carolina Wesleyan University Rocky Mount Private not-for-profit · Bachelor's degree Small program | $45,880 | 8 | 42% | $18,905 | $26,354 |
| 10 | Johnson & Wales University - Charlotte Charlotte Private not-for-profit · Bachelor's degree Small program | $41,544 | 2 | 49% | $29,446 | $26,675 |
Top certificate or associate program
Shorter credentials, ranked separately so they are not compared with four-year degrees. Ranked by median earnings one year after completion (often called starting salary), College Scorecard.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | North Carolina State University at Raleigh Raleigh Public · Graduate degree | $117,557 | 32 | 85% | — | $19,500 |
Colleges awarding the most Marketing degrees in North Carolina
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | East Carolina University Greenville Public | 270 | $45,870 |
| 2 | University of North Carolina at Charlotte Charlotte Public | 246 | $43,619 |
| 3 | Appalachian State University Boone Public | 211 | $42,999 |
| 4 | Western Carolina University Cullowhee Public | 126 | $33,197 |
| 5 | Elon University Elon Private not-for-profit | 96 | $55,893 |
| 6 | University of North Carolina at Greensboro Greensboro Public | 90 | Not reported |
| 7 | High Point University High Point Private not-for-profit | 70 | Not reported |
| 8 | North Carolina A & T State University Greensboro Public | 69 | $48,042 |
| 9 | Wake Forest University Winston-Salem Private not-for-profit | 50 | Not reported |
| 10 | Wingate University Wingate Private not-for-profit | 24 | $36,777 |
ShowHide the other 12 North Carolina colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| North Carolina State University at Raleigh | Raleigh | Public | 32 |
| Campbell University | Buies Creek | Private not-for-profit | 17 |
| Lenoir-Rhyne University | Hickory | Private not-for-profit | 15 |
| Meredith College | Raleigh | Private not-for-profit | 14 |
| Belmont Abbey College | Belmont | Private not-for-profit | 10 |
| Gardner-Webb University | Boiling Springs | Private not-for-profit | 10 |
| University of Mount Olive | Mount Olive | Private not-for-profit | 9 |
| North Carolina Wesleyan University | Rocky Mount | Private not-for-profit | 8 |
| Queens University of Charlotte | Charlotte | Private not-for-profit | 8 |
| Methodist University | Fayetteville | Private not-for-profit | 7 |
| Johnson & Wales University - Charlotte | Charlotte | Private not-for-profit | 2 |
| William Peace University | Raleigh | Private not-for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in North Carolina
Related careers
Common questions
Answers for students comparing Marketing programs in North Carolina.
Which North Carolina colleges award the most Marketing degrees?+
East Carolina University (270 graduates a year), University of North Carolina at Charlotte (246 graduates a year) and Appalachian State University (211 graduates a year) award the most Marketing degrees in North Carolina, per IPEDS 2024–25 completions. In all, 22 North Carolina colleges offer Marketing.
What is the best college for Marketing in North Carolina?+
By graduate earnings, Elon University leads among bachelor's Marketing programs in North Carolina, with median earnings one year after graduation (often called starting salary) of $55,893, College Scorecard. North Carolina A & T State University and East Carolina University follow. By degrees awarded, East Carolina University is the largest, with 270 graduates a year (IPEDS 2024–25).
Which Marketing program in North Carolina has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, Elon University tops the list at $55,893. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in North Carolina?+
The average annual wage for Marketing Managers in North Carolina is $173,660 (median $165,480), across about 10,790 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Explore every U.S. college in one conversation
Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.
Free for teams up to 3 · No credit card