Illinois · Marketing

Best colleges for Marketing in Illinois

Ranked by graduate earnings

University of Illinois Urbana-Champaign, Illinois State University and Northern Illinois University are the top bachelor's Marketing programs in Illinois by graduate earnings. University of Illinois Urbana-Champaign leads with median earnings one year after graduation (often called starting salary) of $69,273, College Scorecard. Illinois State University, University of Illinois Chicago and University of Illinois Urbana-Champaign award the most Marketing degrees in Illinois: 265, 219 and 210 graduates a year (IPEDS 2024–25). 53 Illinois colleges offer Marketing and award 1,877 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
53
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
1,877
IPEDS completions 2024–25
Median starting salary
$50,012
1 yr after graduation, College Scorecard
With earnings data
22
College Scorecard
Median net price
$18,904
IPEDS 2024–25
Avg graduation rate
54%
IPEDS 2024–25
State pay · Marketing Managers
$170,370
BLS OEWS May 2025

Top 10 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1University of Illinois Urbana-Champaign
Champaign Public · Bachelor's degree
$69,27321085%—$20,000
2Illinois State University
Normal Public · Bachelor's degree
$51,68726565%—$20,500
3Northern Illinois University
Dekalb Public · Bachelor's degree
$51,13710849%—$23,875
4Loyola University Chicago
Chicago Private not-for-profit · Bachelor's degree
$51,06513873%$33,454$25,000
5DePaul University
Chicago Private not-for-profit · Bachelor's degree
$50,01220568%$28,141$25,000
6Bradley University
Peoria Private not-for-profit · Bachelor's degree
$48,6632676%$21,768$24,017
7North Central College
Naperville Private not-for-profit · Bachelor's degree
$45,4643264%$20,052$22,312
8Saint Xavier University
Chicago Private not-for-profit · Bachelor's degree
$43,8923557%$12,935$26,047
9Lewis University
Romeoville Private not-for-profit · Bachelor's degree
$43,1962067%$17,632$20,000
10University of Illinois Chicago
Chicago Public · Bachelor's degree
$42,78221962%—$18,750

Colleges awarding the most Marketing degrees in Illinois

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Illinois State University
Normal Public
265$51,687
2University of Illinois Chicago
Chicago Public
219$42,782
3University of Illinois Urbana-Champaign
Champaign Public
210$69,273
4DePaul University
Chicago Private not-for-profit
205$50,012
5Loyola University Chicago
Chicago Private not-for-profit
138$51,065
6Northern Illinois University
Dekalb Public
108$51,137
7Aurora University
Aurora Private not-for-profit
66$39,482
8Southern Illinois University - Carbondale
Carbondale Public
41$40,244
9Midwestern Career College
Chicago Private for-profit
40Not reported
10Columbia College Chicago
Chicago Private not-for-profit
38$36,386
Show the other 43 Illinois colleges offering Marketing
InstitutionCityControlGraduates / yr
Northeastern Illinois UniversityChicagoPublic39
Saint Xavier UniversityChicagoPrivate not-for-profit35
College of DuPageGlen EllynPublic32
North Central CollegeNapervillePrivate not-for-profit32
Augustana CollegeRock IslandPrivate not-for-profit28
Bradley UniversityPeoriaPrivate not-for-profit26
Elmhurst UniversityElmhurstPrivate not-for-profit23
Olivet Nazarene UniversityBourbonnaisPrivate not-for-profit23
McKendree UniversityLebanonPrivate not-for-profit22
McHenry County CollegeCrystal LakePublic21
Lewis UniversityRomeovillePrivate not-for-profit20
Western Illinois UniversityMacombPublic19
Roosevelt UniversityChicagoPrivate not-for-profit18
Dominican UniversityRiver ForestPrivate not-for-profit17
Eastern Illinois UniversityCharlestonPublic15
North Park UniversityChicagoPrivate not-for-profit15
Oakton CollegeDes PlainesPublic15
Benedictine UniversityLislePrivate not-for-profit12
Illinois Wesleyan UniversityBloomingtonPrivate not-for-profit12
Monmouth CollegeMonmouthPrivate not-for-profit9
Rockford UniversityRockfordPrivate not-for-profit9
University of St FrancisJolietPrivate not-for-profit9
Southern Illinois University EdwardsvilleEdwardsvillePublic9
Concordia University - ChicagoRiver ForestPrivate not-for-profit8
National Louis UniversityChicagoPrivate not-for-profit8
Trinity Christian CollegePalos HeightsPrivate not-for-profit8
Elgin Community CollegeElginPublic7
Illinois CollegeJacksonvillePrivate not-for-profit7
Judson UniversityElginPrivate not-for-profit7
Greenville UniversityGreenvillePrivate not-for-profit6
Northwestern UniversityEvanstonPrivate not-for-profit6
City Colleges of Chicago-Harold Washington CollegeChicagoPublic5
Quincy UniversityQuincyPrivate not-for-profit5
Millikin UniversityDecaturPrivate not-for-profit4
Richland Community CollegeDecaturPublic4
College of Lake CountyGrayslakePublic3
City Colleges of Chicago-Harry S Truman CollegeChicagoPublic2
Triton CollegeRiver GrovePublic2
Blackburn CollegeCarlinvillePrivate not-for-profit1
City Colleges of Chicago-Kennedy-King CollegeChicagoPublic1
Hebrew Theological CollegeSkokiePrivate not-for-profit1
Lewis and Clark Community CollegeGodfreyPublic1
Principia CollegeElsahPrivate not-for-profit1

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Illinois

Jobs in Illinois
21,140
BLS OEWS May 2025
State average pay
$170,370
median $162,860
Best-paying metro
$173,020
Chicago-Naperville-Elgin, IL-IN

Related careers

Market Research Analysts and Marketing Specialists
$87,940 avg · 40,560 jobs
Sales Managers
$167,030 avg · 32,240 jobs
Marketing Managers
$170,370 avg · 21,140 jobs
Fundraisers
$71,500 avg · 4,470 jobs
Business Teachers, Postsecondary
$108,900 avg · 3,580 jobs
Fundraising Managers
$117,980 avg · 2,860 jobs

Common questions

Answers for students comparing Marketing programs in Illinois.

Which Illinois colleges award the most Marketing degrees?+

Illinois State University (265 graduates a year), University of Illinois Chicago (219 graduates a year) and University of Illinois Urbana-Champaign (210 graduates a year) award the most Marketing degrees in Illinois, per IPEDS 2024–25 completions. In all, 53 Illinois colleges offer Marketing.

What is the best college for Marketing in Illinois?+

By graduate earnings, University of Illinois Urbana-Champaign leads among bachelor's Marketing programs in Illinois, with median earnings one year after graduation (often called starting salary) of $69,273, College Scorecard. Illinois State University and Northern Illinois University follow. By degrees awarded, Illinois State University is the largest, with 265 graduates a year (IPEDS 2024–25).

Which Marketing program in Illinois has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, University of Illinois Urbana-Champaign tops the list at $69,273. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Illinois?+

The average annual wage for Marketing Managers in Illinois is $170,370 (median $162,860), across about 21,140 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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