Best colleges for Marketing in Kentucky
Ranked by graduate earnings
University of Kentucky, University of Louisville and Western Kentucky University are the top bachelor's Marketing programs in Kentucky by graduate earnings. University of Kentucky leads with median earnings one year after graduation (often called starting salary) of $48,100, College Scorecard. University of Kentucky, Western Kentucky University and Eastern Kentucky University award the most Marketing degrees in Kentucky: 294, 110 and 93 graduates a year (IPEDS 2024–25). 13 Kentucky colleges offer Marketing and award 649 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 6 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | University of Kentucky Lexington Public · Bachelor's degree | $48,100 | 294 | 71% | — | $24,225 |
| 2 | University of Louisville Louisville Public · Bachelor's degree | $47,704 | 68 | 61% | — | $21,384 |
| 3 | Western Kentucky University Bowling Green Public · Bachelor's degree | $42,478 | 110 | 56% | — | $23,250 |
| 4 | Eastern Kentucky University Richmond Public · Bachelor's degree | $40,968 | 93 | 50% | — | $25,189 |
| 5 | Murray State University Murray Public · Bachelor's degree Small program | $45,042 | 19 | 61% | — | $21,997 |
| 6 | Morehead State University Morehead Public · Bachelor's degree Small program | $38,636 | 10 | 52% | — | $25,900 |
Colleges awarding the most Marketing degrees in Kentucky
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | University of Kentucky Lexington Public | 294 | $48,100 |
| 2 | Western Kentucky University Bowling Green Public | 110 | $42,478 |
| 3 | Eastern Kentucky University Richmond Public | 93 | $40,968 |
| 4 | University of Louisville Louisville Public | 68 | $47,704 |
| 5 | Campbellsville University Campbellsville Private not-for-profit | 26 | Not reported |
| 6 | Murray State University Murray Public | 19 | $45,042 |
| 7 | Morehead State University Morehead Public | 10 | $38,636 |
| 8 | Asbury University Wilmore Private not-for-profit | 7 | Not reported |
| 9 | University of the Cumberlands Williamsburg Private not-for-profit | 6 | Not reported |
| 10 | Union Commonwealth University Barbourville Private not-for-profit | 6 | Not reported |
ShowHide the other 3 Kentucky colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| Georgetown College | Georgetown | Private not-for-profit | 5 |
| Bellarmine University | Louisville | Private not-for-profit | 4 |
| Thomas More University | Crestview Hills | Private not-for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Kentucky
Related careers
Common questions
Answers for students comparing Marketing programs in Kentucky.
Which Kentucky colleges award the most Marketing degrees?+
University of Kentucky (294 graduates a year), Western Kentucky University (110 graduates a year) and Eastern Kentucky University (93 graduates a year) award the most Marketing degrees in Kentucky, per IPEDS 2024–25 completions. In all, 13 Kentucky colleges offer Marketing.
What is the best college for Marketing in Kentucky?+
By graduate earnings, University of Kentucky leads among bachelor's Marketing programs in Kentucky, with median earnings one year after graduation (often called starting salary) of $48,100, College Scorecard. University of Louisville and Western Kentucky University follow. By degrees awarded, University of Kentucky is the largest, with 294 graduates a year (IPEDS 2024–25).
Which Marketing program in Kentucky has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, University of Kentucky tops the list at $48,100. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Kentucky?+
The average annual wage for Marketing Managers in Kentucky is $138,310 (median $128,930), across about 1,930 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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