Kentucky · Marketing

Best Marketing institutions in Kentucky, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
11
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
737
IPEDS completions 2026
Median grad earnings
$42,478
1 year after graduation
With earnings data
6
College Scorecard
Median net price
$19,816
IPEDS 2026
Avg graduation rate
55%
IPEDS 2026
State pay · Marketing Managers
$134,320
BLS OEWS 2024

Top 6 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1University of Kentucky
Lexington Public · Bachelor's degree
$48,10033971%$24,225
2University of Louisville
Louisville Public · Bachelor's degree
$47,70410261%$21,384
3Murray State University
Murray Public · Bachelor's degree
$45,0422061%$21,997
4Western Kentucky University
Bowling Green Public · Bachelor's degree
$42,47810756%$23,250
5Eastern Kentucky University
Richmond Public · Bachelor's degree
$40,96810650%$25,189
6Morehead State University
Morehead Public · Bachelor's degree
$38,6362052%$25,900

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Kentucky

Jobs in Kentucky
2,130
BLS OEWS May 2024
State average pay
$134,320
median $123,480
Best-paying metro
$143,000
Louisville/Jefferson County, KY-IN

Related careers

Sales Managers
$140,670 avg · 6,950 jobs
Market Research Analysts and Marketing Specialists
$66,330 avg · 5,310 jobs
Marketing Managers
$134,320 avg · 2,130 jobs
Business Teachers, Postsecondary
$93,800 avg · 790 jobs
Fundraisers
$63,220 avg · 750 jobs
Web and Digital Interface Designers
$79,000 avg · 400 jobs

Common questions

Answers for students comparing Marketing programs in Kentucky.

Which Marketing program in Kentucky has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), University of Kentucky tops the list at $48,100. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Kentucky?+

The average annual wage for Marketing Managers in Kentucky is $134,320 (median $123,480), across about 2,130 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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