Best colleges for Marketing in South Carolina
Ranked by graduate earnings
University of South Carolina-Columbia, Clemson University and College of Charleston are the top bachelor's Marketing programs in South Carolina by graduate earnings. University of South Carolina-Columbia leads with median earnings one year after graduation (often called starting salary) of $52,374, College Scorecard. Clemson University, University of South Carolina-Columbia and Coastal Carolina University award the most Marketing degrees in South Carolina: 565, 316 and 177 graduates a year (IPEDS 2024–25). 17 South Carolina colleges offer Marketing and award 1,346 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 8 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | University of South Carolina-Columbia Columbia Public · Bachelor's degree | $52,374 | 316 | 79% | — | $23,750 |
| 2 | Clemson University Clemson Public · Bachelor's degree | $47,606 | 565 | 87% | — | $23,250 |
| 3 | College of Charleston Charleston Public · Bachelor's degree | $40,723 | 119 | 66% | — | $22,250 |
| 4 | Anderson University Anderson Private not-for-profit · Bachelor's degree | $37,066 | 32 | 66% | $24,812 | $25,250 |
| 5 | Coastal Carolina University Conway Public · Bachelor's degree | $35,924 | 177 | 48% | — | $26,000 |
| 6 | Francis Marion University Florence Public · Bachelor's degree | $32,494 | 30 | 43% | — | $30,125 |
| 7 | North Greenville University Tigerville Private not-for-profit · Bachelor's degree Small program | $33,772 | 11 | 55% | $20,327 | $25,500 |
| 8 | Claflin University Orangeburg Private not-for-profit · Bachelor's degree Small program | $26,014 | 8 | 52% | $23,698 | — |
Colleges awarding the most Marketing degrees in South Carolina
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | Clemson University Clemson Public | 565 | $47,606 |
| 2 | University of South Carolina-Columbia Columbia Public | 316 | $52,374 |
| 3 | Coastal Carolina University Conway Public | 177 | $35,924 |
| 4 | College of Charleston Charleston Public | 119 | $40,723 |
| 5 | Anderson University Anderson Private not-for-profit | 32 | $37,066 |
| 6 | Francis Marion University Florence Public | 30 | $32,494 |
| 7 | University of South Carolina-Upstate Spartanburg Public | 30 | Not reported |
| 8 | Citadel Military College of South Carolina Charleston Public | 21 | Not reported |
| 9 | Charleston Southern University Charleston Private not-for-profit | 18 | Not reported |
| 10 | North Greenville University Tigerville Private not-for-profit | 11 | $33,772 |
ShowHide the other 7 South Carolina colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| Claflin University | Orangeburg | Private not-for-profit | 8 |
| Benedict College | Columbia | Private not-for-profit | 6 |
| Erskine College | Due West | Private not-for-profit | 6 |
| South Carolina State University | Orangeburg | Public | 3 |
| Newberry College | Newberry | Private not-for-profit | 2 |
| Southern Wesleyan University | Central | Private not-for-profit | 1 |
| Strayer University - South Carolina (Online) | Greenville | Private for-profit | 1 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in South Carolina
Related careers
Common questions
Answers for students comparing Marketing programs in South Carolina.
Which South Carolina colleges award the most Marketing degrees?+
Clemson University (565 graduates a year), University of South Carolina-Columbia (316 graduates a year) and Coastal Carolina University (177 graduates a year) award the most Marketing degrees in South Carolina, per IPEDS 2024–25 completions. In all, 17 South Carolina colleges offer Marketing.
What is the best college for Marketing in South Carolina?+
By graduate earnings, University of South Carolina-Columbia leads among bachelor's Marketing programs in South Carolina, with median earnings one year after graduation (often called starting salary) of $52,374, College Scorecard. Clemson University and College of Charleston follow. By degrees awarded, Clemson University is the largest, with 565 graduates a year (IPEDS 2024–25).
Which Marketing program in South Carolina has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, University of South Carolina-Columbia tops the list at $52,374. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in South Carolina?+
The average annual wage for Marketing Managers in South Carolina is $162,650 (median $143,290), across about 3,760 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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