Missouri · Marketing

Best institutions to study Marketing in Missouri

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
25
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
651
IPEDS completions 2024–25
Median grad earnings
$42,729
1 year after graduation
With earnings data
11
College Scorecard
Median net price
$20,939
IPEDS 2024–25
Avg graduation rate
52%
IPEDS 2024–25
State pay · Marketing Managers
$144,840
BLS OEWS May 2025

Top 10 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1Washington University in St Louis
St. Louis Private not-for-profit · Bachelor's degree
$70,8193594%$14,126$17,500
2Northwest Missouri State University
Maryville Public · Bachelor's degree
$48,5572554%$20,500
3Missouri State University - Springfield
Springfield Public · Bachelor's degree
$43,64115758%$25,977
4University of Central Missouri
Warrensburg Public · Bachelor's degree
$43,3205654%$21,500
5Missouri Western State University
Saint Joseph Public · Bachelor's degree
$43,0701739%$25,950
6Saint Louis University
Saint Louis Private not-for-profit · Bachelor's degree
$42,7296780%$24,886$24,877
7Southeast Missouri State University
Cape Girardeau Public · Bachelor's degree
$42,4823558%$20,678
8Lindenwood University
Saint Charles Private not-for-profit · Bachelor's degree
$41,4043649%$17,436$27,000
9Columbia College
Columbia Private not-for-profit · Bachelor's degree
$40,2633042%$23,247$24,599
10Evangel University
Springfield Private not-for-profit · Bachelor's degree
$30,579665%$17,881$22,416

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Missouri

Jobs in Missouri
6,550
BLS OEWS May 2025
State average pay
$144,840
median $130,550
Best-paying metro
$151,950
St. Louis, MO-IL

Related careers

Market Research Analysts and Marketing Specialists
$78,560 avg · 14,890 jobs
Sales Managers
$133,530 avg · 7,630 jobs
Marketing Managers
$144,840 avg · 6,550 jobs
Business Teachers, Postsecondary
$127,260 avg · 1,720 jobs
Fundraisers
$69,280 avg · 1,670 jobs
Web and Digital Interface Designers
$77,340 avg · 1,210 jobs

Common questions

Answers for students comparing Marketing programs in Missouri.

Which Marketing program in Missouri has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), Washington University in St Louis tops the list at $70,819. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Missouri?+

The average annual wage for Marketing Managers in Missouri is $144,840 (median $130,550), across about 6,550 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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