Missouri · Marketing

Best colleges for Marketing in Missouri

Ranked by graduate earnings

Washington University in St Louis, Northwest Missouri State University and Missouri State University - Springfield are the top bachelor's Marketing programs in Missouri by graduate earnings. Washington University in St Louis leads with median earnings one year after graduation (often called starting salary) of $70,819, College Scorecard. Missouri State University - Springfield, Saint Louis University and University of Central Missouri award the most Marketing degrees in Missouri: 157, 67 and 56 graduates a year (IPEDS 2024–25). 25 Missouri colleges offer Marketing and award 651 degrees and certificates a year in all.

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
25
offering CIP 52.14
States & territories
54
with a program page
Degrees / yr
651
IPEDS completions 2024–25
Median starting salary
$42,729
1 yr after graduation, College Scorecard
With earnings data
11
College Scorecard
Median net price
$20,939
IPEDS 2024–25
Avg graduation rate
52%
IPEDS 2024–25
State pay · Marketing Managers
$144,840
BLS OEWS May 2025

Top 10 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1Washington University in St Louis
St. Louis Private not-for-profit · Bachelor's degree
$70,8193594%$14,126$17,500
2Northwest Missouri State University
Maryville Public · Bachelor's degree
$48,5572554%—$20,500
3Missouri State University - Springfield
Springfield Public · Bachelor's degree
$43,64115758%—$25,977
4University of Central Missouri
Warrensburg Public · Bachelor's degree
$43,3205654%—$21,500
5Saint Louis University
Saint Louis Private not-for-profit · Bachelor's degree
$42,7296780%$24,886$24,877
6Southeast Missouri State University
Cape Girardeau Public · Bachelor's degree
$42,4823558%—$20,678
7Lindenwood University
Saint Charles Private not-for-profit · Bachelor's degree
$41,4043649%$17,436$27,000
8Columbia College
Columbia Private not-for-profit · Bachelor's degree
$40,2633042%$23,247$24,599
9Missouri Western State University
Saint Joseph Public · Bachelor's degree Small program
$43,0701739%—$25,950
10Evangel University
Springfield Private not-for-profit · Bachelor's degree Small program
$30,579665%$17,881$22,416

Top certificate or associate program

Shorter credentials, ranked separately so they are not compared with four-year degrees. Ranked by median earnings one year after completion (often called starting salary), College Scorecard.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1Ozarks Technical Community College
Springfield Public · Associate degree
$30,4565633%—$19,812

Colleges awarding the most Marketing degrees in Missouri

Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Missouri State University - Springfield
Springfield Public
157$43,641
2Saint Louis University
Saint Louis Private not-for-profit
67$42,729
3University of Central Missouri
Warrensburg Public
56$43,320
4Three Rivers College
Poplar Bluff Public
41Not reported
5Lindenwood University
Saint Charles Private not-for-profit
36$41,404
6Southeast Missouri State University
Cape Girardeau Public
35$42,482
7Washington University in St Louis
St. Louis Private not-for-profit
35$70,819
8Columbia College
Columbia Private not-for-profit
30$40,263
9Park University
Parkville Private not-for-profit
26Not reported
10Northwest Missouri State University
Maryville Public
25$48,557
Show the other 15 Missouri colleges offering Marketing
InstitutionCityControlGraduates / yr
Ozarks Technical Community CollegeSpringfieldPublic56
Maryville University of Saint LouisSaint LouisPrivate not-for-profit19
Missouri Western State UniversitySaint JosephPublic17
College of the OzarksPoint LookoutPrivate not-for-profit8
Evangel UniversitySpringfieldPrivate not-for-profit6
University of Missouri-St LouisSaint LouisPublic6
Webster UniversitySaint LouisPrivate not-for-profit6
Culver-Stockton CollegeCantonPrivate not-for-profit5
St Charles Community CollegeCottlevillePublic5
Missouri Baptist UniversitySaint LouisPrivate not-for-profit4
Missouri Southern State UniversityJoplinPublic3
Crowder CollegeNeoshoPublic2
Drury UniversitySpringfieldPrivate not-for-profit2
Harris-Stowe State UniversitySaint LouisPublic2
Southwest Baptist UniversityBolivarPrivate not-for-profit2

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Missouri

Jobs in Missouri
6,550
BLS OEWS May 2025
State average pay
$144,840
median $130,550
Best-paying metro
$151,950
St. Louis, MO-IL

Related careers

Market Research Analysts and Marketing Specialists
$78,560 avg · 14,890 jobs
Sales Managers
$133,530 avg · 7,630 jobs
Marketing Managers
$144,840 avg · 6,550 jobs
Business Teachers, Postsecondary
$127,260 avg · 1,720 jobs
Fundraisers
$69,280 avg · 1,670 jobs
Web and Digital Interface Designers
$77,340 avg · 1,210 jobs

Common questions

Answers for students comparing Marketing programs in Missouri.

Which Missouri colleges award the most Marketing degrees?+

Missouri State University - Springfield (157 graduates a year), Saint Louis University (67 graduates a year) and University of Central Missouri (56 graduates a year) award the most Marketing degrees in Missouri, per IPEDS 2024–25 completions. In all, 25 Missouri colleges offer Marketing.

What is the best college for Marketing in Missouri?+

By graduate earnings, Washington University in St Louis leads among bachelor's Marketing programs in Missouri, with median earnings one year after graduation (often called starting salary) of $70,819, College Scorecard. Northwest Missouri State University and Missouri State University - Springfield follow. By degrees awarded, Missouri State University - Springfield is the largest, with 157 graduates a year (IPEDS 2024–25).

Which Marketing program in Missouri has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, Washington University in St Louis tops the list at $70,819. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Missouri?+

The average annual wage for Marketing Managers in Missouri is $144,840 (median $130,550), across about 6,550 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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