Alabama · Marketing

Best Marketing institutions in Alabama, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
16
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
1,203
IPEDS completions 2026
Median grad earnings
$40,225
1 year after graduation
With earnings data
9
College Scorecard
Median net price
$23,870
IPEDS 2026
Avg graduation rate
52%
IPEDS 2026
State pay · Marketing Managers
$130,660
BLS OEWS 2024

Top 9 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1The University of Alabama
Tuscaloosa Public · Bachelor's degree
$48,87954373%$23,071
2Samford University
Birmingham Private not-for-profit · Bachelor's degree
$47,5654977%$28,160$18,000
3Auburn University
Auburn Public · Bachelor's degree
$45,46030382%$20,500
4University of North Alabama
Florence Public · Bachelor's degree
$40,4705155%$21,500
5University of Alabama in Huntsville
Huntsville Public · Bachelor's degree
$40,2252864%$23,000
6University of Alabama at Birmingham
Birmingham Public · Bachelor's degree
$39,3488064%$26,750
7University of South Alabama
Mobile Public · Bachelor's degree
$38,6002953%$26,000
8Jacksonville State University
Jacksonville Public · Bachelor's degree
$38,4585855%$19,500
9Alabama A & M University
Normal Public · Bachelor's degree
$25,945624%$29,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in Alabama

Jobs in Alabama
1,660
BLS OEWS May 2024
State average pay
$130,660
median $112,960
Best-paying metro
$140,270
Huntsville, AL

Related careers

Market Research Analysts and Marketing Specialists
$66,840 avg · 8,780 jobs
Sales Managers
$136,950 avg · 4,380 jobs
Marketing Managers
$130,660 avg · 1,660 jobs
Business Teachers, Postsecondary
$96,490 avg · 1,290 jobs
Fundraisers
$59,880 avg · 1,020 jobs
Fundraising Managers
$108,350 avg · 210 jobs

Common questions

Answers for students comparing Marketing programs in Alabama.

Which Marketing program in Alabama has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), The University of Alabama tops the list at $48,879. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in Alabama?+

The average annual wage for Marketing Managers in Alabama is $130,660 (median $112,960), across about 1,660 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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