Best colleges for Marketing in Alabama
Ranked by graduate earnings
The University of Alabama, Samford University and Auburn University are the top bachelor's Marketing programs in Alabama by graduate earnings. The University of Alabama leads with median earnings one year after graduation (often called starting salary) of $48,879, College Scorecard. The University of Alabama, Auburn University and University of Alabama at Birmingham award the most Marketing degrees in Alabama: 578, 355 and 89 graduates a year (IPEDS 2024–25). 16 Alabama colleges offer Marketing and award 1,357 degrees and certificates a year in all.
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
Top 9 bachelor's programs, ranked by graduate earnings
Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.
| # | Institution | Starting salary (1 yr) | Graduates / yr | Grad rate | Net price | Median debt |
|---|---|---|---|---|---|---|
| 1 | The University of Alabama Tuscaloosa Public · Bachelor's degree | $48,879 | 578 | 73% | — | $23,071 |
| 2 | Samford University Birmingham Private not-for-profit · Bachelor's degree | $47,565 | 61 | 77% | $28,160 | $18,000 |
| 3 | Auburn University Auburn Public · Bachelor's degree | $45,460 | 355 | 82% | — | $20,500 |
| 4 | University of North Alabama Florence Public · Bachelor's degree | $40,470 | 56 | 55% | — | $21,500 |
| 5 | University of Alabama in Huntsville Huntsville Public · Bachelor's degree | $40,225 | 31 | 64% | — | $23,000 |
| 6 | University of Alabama at Birmingham Birmingham Public · Bachelor's degree | $39,348 | 89 | 64% | — | $26,750 |
| 7 | University of South Alabama Mobile Public · Bachelor's degree | $38,600 | 40 | 53% | — | $26,000 |
| 8 | Jacksonville State University Jacksonville Public · Bachelor's degree | $38,458 | 58 | 55% | — | $19,500 |
| 9 | Alabama A & M University Normal Public · Bachelor's degree | $25,945 | 21 | 24% | — | $29,000 |
Colleges awarding the most Marketing degrees in Alabama
Top 10 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.
| # | Institution | Graduates / yr | Starting salary (1 yr) |
|---|---|---|---|
| 1 | The University of Alabama Tuscaloosa Public | 578 | $48,879 |
| 2 | Auburn University Auburn Public | 355 | $45,460 |
| 3 | University of Alabama at Birmingham Birmingham Public | 89 | $39,348 |
| 4 | Samford University Birmingham Private not-for-profit | 61 | $47,565 |
| 5 | Jacksonville State University Jacksonville Public | 58 | $38,458 |
| 6 | University of North Alabama Florence Public | 56 | $40,470 |
| 7 | University of South Alabama Mobile Public | 40 | $38,600 |
| 8 | University of Montevallo Montevallo Public | 38 | Not reported |
| 9 | University of Alabama in Huntsville Huntsville Public | 31 | $40,225 |
| 10 | Auburn University at Montgomery Montgomery Public | 9 | Not reported |
ShowHide the other 6 Alabama colleges offering Marketing
| Institution | City | Control | Graduates / yr |
|---|---|---|---|
| Alabama A & M University | Normal | Public | 21 |
| Alabama State University | Montgomery | Public | 8 |
| Faulkner University | Montgomery | Private not-for-profit | 4 |
| University of West Alabama | Livingston | Public | 4 |
| Columbia Southern University (Online) | Orange Beach | Private for-profit | 3 |
| Oakwood University | Huntsville | Private not-for-profit | 2 |
Career outlook
What this program leads to: Marketing Managers (SOC 11-2021).
Top skills
What Marketing Managers earn in Alabama
Related careers
Common questions
Answers for students comparing Marketing programs in Alabama.
Which Alabama colleges award the most Marketing degrees?+
The University of Alabama (578 graduates a year), Auburn University (355 graduates a year) and University of Alabama at Birmingham (89 graduates a year) award the most Marketing degrees in Alabama, per IPEDS 2024–25 completions. In all, 16 Alabama colleges offer Marketing.
What is the best college for Marketing in Alabama?+
By graduate earnings, The University of Alabama leads among bachelor's Marketing programs in Alabama, with median earnings one year after graduation (often called starting salary) of $48,879, College Scorecard. Samford University and Auburn University follow. By degrees awarded, The University of Alabama is the largest, with 578 graduates a year (IPEDS 2024–25).
Which Marketing program in Alabama has the highest-earning graduates?+
By median earnings one year after graduation (often called starting salary), College Scorecard, The University of Alabama tops the list at $48,879. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.
How much do Marketing Managers earn in Alabama?+
The average annual wage for Marketing Managers in Alabama is $135,310 (median $120,160), across about 1,540 jobs. Source: BLS OEWS, May 2025.
What is the focus of the Marketing program?+
The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…
What skills will I develop in this program?+
You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.
What is the job outlook for Marketing Managers?+
The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).
What is the typical education requirement?+
A Bachelor's degree is the typical entry-level education for this field (BLS).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
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