West Virginia · Marketing

Best Marketing institutions in West Virginia, ranked by earnings

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

Institutions
7
offering CIP 52.14
States offered
9
with a program page
Degrees / yr
268
IPEDS completions 2026
Median grad earnings
$42,058
1 year after graduation
With earnings data
3
College Scorecard
Median net price
$17,325
IPEDS 2026
Avg graduation rate
55%
IPEDS 2026
State pay · Marketing Managers
$122,210
BLS OEWS 2024

Top 3 institutions, ranked by graduate earnings

Earnings = median 1 year after graduation (College Scorecard).

#InstitutionGrad earnings (1 yr)CompletionsGrad rateNet priceMedian debt
1American Public University System
Charles Town Private for-profit · Bachelor's degree
$53,5786757%$10,199$31,379
2West Virginia University
Morgantown Public · Bachelor's degree
$42,05816865%$23,852
3Marshall University
Huntington Public · Bachelor's degree
$37,191251%$26,000

Career outlook

What this program leads to: Marketing Managers (SOC 11-2021).

Projected growth (2024–2034)
+6.6%
Faster than average
Openings / yr (US)
~34,300
BLS Employment Projections
US median wage
$161,030
typically Bachelor's degree

Top skills

Critical ThinkingActive ListeningReading ComprehensionSpeakingActive LearningMonitoring

What Marketing Managers earn in West Virginia

Jobs in West Virginia
330
BLS OEWS May 2024
State average pay
$122,210
median $110,150
Best-paying metro
$133,490
Morgantown, WV

Related careers

Market Research Analysts and Marketing Specialists
$57,730 avg · 1,700 jobs
Sales Managers
$119,070 avg · 1,140 jobs
Business Teachers, Postsecondary
$98,950 avg · 540 jobs
Marketing Managers
$122,210 avg · 330 jobs
Fundraisers
$51,790 avg · 300 jobs
Web and Digital Interface Designers
$89,950 avg · 110 jobs

Common questions

Answers for students comparing Marketing programs in West Virginia.

Which Marketing program in West Virginia has the highest-earning graduates?+

By median earnings one year after graduation (College Scorecard), American Public University System tops the list at $53,578. Compare it against completions, graduation rate, cost, and debt in the ranked table above.

How much do Marketing Managers earn in West Virginia?+

The average annual wage for Marketing Managers in West Virginia is $122,210 (median $110,150), across about 330 jobs. Source: BLS OEWS, May 2024.

What is the focus of the Marketing program?+

The Marketing program focuses on the principles and practices involved in promoting products and services. It is designed for students interested in understanding market dynamics, consumer behavior, and strategic communication. This…

What skills will I develop in this program?+

You will develop critical thinking, active listening, reading comprehension, speaking, and related professional skills.

What is the job outlook for Marketing Managers?+

The national job outlook is about +6.6% growth with around 34,300 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

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