Parks, Recreation, Leisure, Fitness, And KinesiologySpecialization of Sports

Best institutions to study Sport and Fitness Administration/Management

CIP 31.0504

A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services.

666 U.S. institutions graduated 18,633 Sport and Fitness Administration/Management students in 2024–25 (IPEDS). It is CIP 31.0504, a specialization of Sports (CIP 31.05), and leads most directly to the Exercise Trainers and Group Fitness Instructors occupation (BLS SOC 39-9031).

Institutions
666
offering CIP 31.0504
States & territories
50
with graduates reported
Graduates / yr
18,633
IPEDS completions 2024–25
Women
29%
share of graduates
US median pay · Exercise Trainers and Group Fitness Instructors
$47,160
BLS OEWS May 2025
Share of Sports
28%
of all Sports graduates

About Sport and Fitness Administration/Management programs

Official NCES definition · CIP 31.0504
A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.

See also: 31.0508 - Sports Studies., 09.0906 - Sports Communication.

Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).

The Sport and Fitness Administration/Management program prepares individuals to effectively manage and lead athletic programs, fitness facilities, and health clubs. This program is ideal for those interested in combining business principles with a passion for sports and fitness, equipping them with the skills needed to thrive in various roles within the industry.

What you'll learn

Students in this program will gain knowledge in business and financial management, program planning, event promotion, and public relations. Coursework also emphasizes health and safety standards, legal aspects of sports, and effective communication skills necessary for working with diverse populations.

Credentials awarded

What Sport and Fitness Administration/Management graduates earned in 2024–25, by award level (IPEDS completions).

  • Bachelor's degree12,398 graduates / yr · 510 institutions
    67%
  • Master's degree5,024 graduates / yr · 220 institutions
    27%
  • Associate's degree434 graduates / yr · 66 institutions
    2.3%
  • Postbaccalaureate certificate288 graduates / yr · 39 institutions
    1.5%
  • Award of at least 12 weeks but less than 1 academic year222 graduates / yr · 35 institutions
    1.2%
  • Award of at least 1 but less than 2 academic years81 graduates / yr · 12 institutions
    0.4%
  • Award of less than 12 weeks68 graduates / yr · 3 institutions
    0.4%
  • Doctor's degree - research/scholarship66 graduates / yr · 7 institutions
    0.4%
  • Post-master's certificate49 graduates / yr · 3 institutions
    0.3%
  • Doctor's degree - professional practice3 graduates / yr · 1 institution
    0.0%

Graduates over time

Sport and Fitness Administration/Management completions reported to IPEDS each year, all award levels combined.

18,633graduates in 2025
+78% since 2012
2012202510,48218,633
Graduates per year (IPEDS completions)
YearGraduates
201210,482
201311,171
201412,739
201513,222
201614,246
201714,897
201815,574
201915,663
202015,981
202116,709
202217,185
202316,808
202417,215
202518,633

Top 50 institutions for Sport and Fitness Administration/Management, ranked by graduates

Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.

#InstitutionGraduates / yrGrad rateNet priceField earnings* (1 yr)
1University of South Carolina - Columbia
Columbia, SCPublicBachelor'sMaster'sDoctoralPost-degree cert.
35779%—$40,702
2Louisiana State University and Agricultural & Mechanical College
Baton Rouge, LAPublicBachelor'sMaster's
35469%—$31,956
3University of Florida
Gainesville, FLPublicBachelor'sMaster'sAward of less than 12 weeksPost-degree cert.
34391%—$39,717
4Florida State University
Tallahassee, FLPublicBachelor'sMaster'sDoctoral
26586%—$29,519
5Texas A&M University - College Station
College Station, TXPublicBachelor'sMaster's
26284%—$37,044
6James Madison University
Harrisonburg, VAPublicBachelor'sMaster's
24880%—$35,955
7Concordia University - Irvine
Irvine, CAPrivate not-for-profitMaster'sBachelor's
23858%$26,609$24,522
8Southern New Hampshire University
Manchester, NHPrivate not-for-profitBachelor'sMaster's
23843%$34,565$39,092
9Liberty University
Lynchburg, VAPrivate not-for-profitMaster'sBachelor'sPost-degree cert.
23665%$28,911$27,423
10The University of Tennessee - Knoxville
Knoxville, TNPublicBachelor'sMaster's
22874%—$27,374
11University of Michigan - Ann Arbor
Ann Arbor, MIPublicBachelor'sMaster'sDoctoral
20893%—$43,506
12American Public University System
Charles Town, WVPrivate for-profitBachelor'sMaster'sPost-degree cert.
20757%$10,199$51,381
13University of Cincinnati - Main Campus
Cincinnati, OHPublicBachelor'sMaster's
18775%—$34,268
14University of Iowa
Iowa City, IAPublicBachelor'sMaster'sPost-degree cert.
18075%—$31,998
15University of Georgia
Athens, GAPublicBachelor's
17890%—$33,108
16Ohio State University - Main Campus
Columbus, OHPublicBachelor's
17888%—$36,592
17Miami University - Oxford
Oxford, OHPublicBachelor'sMaster's
17380%—$40,486
18University of Louisville
Louisville, KYPublicBachelor'sMaster's
17161%—$33,241
19Southeastern Oklahoma State University
Durant, OKPublicMaster'sBachelor's
16632%——
20Georgetown University
Washington, DCPrivate not-for-profitMaster's
16195%$22,242—
21Texas Tech University
Lubbock, TXPublicBachelor'sMaster's
15269%—$33,705
22North Carolina State University at Raleigh
Raleigh, NCPublicBachelor's
14985%—$33,717
23State University of New York at Cortland
Cortland, NYPublicBachelor'sMaster's
14668%—$28,289
24Arkansas State University
Jonesboro, ARPublicMaster'sBachelor'sAward of at least 12 weeks but less than 1 academic year
14155%—$32,685
25University of Massachusetts - Amherst
Amherst, MAPublicBachelor'sMaster's
14183%—$36,419
26North Carolina A & T State University
Greensboro, NCPublicBachelor's
13857%—$26,498
27Coastal Carolina University
Conway, SCPublicBachelor'sMaster's
13748%—$27,920
28Kennesaw State University
Kennesaw, GAPublicBachelor'sPost-degree cert.
13652%—$30,469
29University of Miami
Coral Gables, FLPrivate not-for-profitBachelor'sMaster's
13184%$26,589—
30Southern Methodist University
Dallas, TXPrivate not-for-profitBachelor'sMaster's
12484%$33,246$45,519
31Temple University
Philadelphia, PAPublicBachelor'sMaster'sAward of at least 12 weeks but less than 1 academic year
12375%—$29,322
32The University of Tampa
Tampa, FLPrivate not-for-profitBachelor's
12064%$33,070$30,554
33University of Kansas
Lawrence, KSPublicBachelor'sAward of at least 12 weeks but less than 1 academic year
11269%—$33,891
34Rutgers University - New Brunswick
New Brunswick, NJPublicBachelor'sMaster's
10784%—$28,820
35Syracuse University
Syracuse, NYPrivate not-for-profitBachelor's
10484%$28,851$34,821
36Towson University
Towson, MDPublicBachelor's
9969%—$32,101
37University of San Francisco
San Francisco, CAPrivate not-for-profitMaster's
9870%$37,121$26,496
38University of Minnesota - Twin Cities
Minneapolis, MNPublicBachelor'sMaster's
9685%—$36,050
39University of Southern Mississippi
Hattiesburg, MSPublicMaster'sPost-degree cert.Bachelor's
9449%—$39,049
40Monroe University
Bronx, NYPrivate for-profitAssociate'sBachelor's
9257%$12,028$11,749
41Ohio University - Main Campus
Athens, OHPublicMaster'sAward of at least 12 weeks but less than 1 academic yearBachelor's
8965%—$35,165
42St. John's University - New York
Queens, NYPrivate not-for-profitBachelor'sMaster's
8866%$27,359$27,534
43Old Dominion University
Norfolk, VAPublicBachelor'sMaster's
8646%—$29,989
44The University of Alabama
Tuscaloosa, ALPublicBachelor'sMaster's
8573%——
45University of Houston
Houston, TXPublicBachelor'sMaster's
8465%—$30,035
46The University of Texas at Austin
Austin, TXPublicBachelor's
8489%—$35,583
47Boston College
Chestnut Hill, MAPrivate not-for-profitMaster's
8391%$21,126—
48Washington State University
Pullman, WAPublicBachelor'sMaster's
8260%—$30,815
49Georgia Southern University
Statesboro, GAPublicBachelor'sMaster's
8055%—$29,320
50University of North Florida
Jacksonville, FLPublicBachelor's
7869%—$33,364

* Median earnings 1 year after graduation for the broader Sports field (CIP 31.05) at these institutions; College Scorecard does not publish earnings at the 6-digit level.

Offered in 50 states & territories

Where Sport and Fitness Administration/Management graduates come from. Each state links to all Sports programs offered there.

StateInstitutionsGraduates / yrTop institution by graduates
Ohio501,365University of Cincinnati - Main Campus187 / yr
Florida231,344University of Florida343 / yr
Texas351,313Texas A&M University - College Station262 / yr
New York381,161State University of New York at Cortland146 / yr
North Carolina29929North Carolina State University at Raleigh149 / yr
Virginia15803James Madison University248 / yr
South Carolina16802University of South Carolina - Columbia357 / yr
Michigan28766University of Michigan - Ann Arbor208 / yr
Pennsylvania38635Temple University123 / yr
Georgia16604University of Georgia178 / yr
Tennessee19597The University of Tennessee - Knoxville228 / yr
Massachusetts21576University of Massachusetts - Amherst141 / yr
California21542Concordia University - Irvine238 / yr
Illinois23480Northern Illinois University78 / yr
Louisiana6456Louisiana State University and Agricultural & Mechanical College354 / yr
Iowa17425University of Iowa180 / yr
Kentucky17412University of Louisville171 / yr
Alabama15362The University of Alabama85 / yr
New Hampshire8353Southern New Hampshire University238 / yr
Oklahoma11346Southeastern Oklahoma State University166 / yr
Kansas18330University of Kansas112 / yr
Indiana16327Indiana State University54 / yr
Mississippi11299University of Southern Mississippi94 / yr
Minnesota14295University of Minnesota - Twin Cities96 / yr
New Jersey14292Rutgers University - New Brunswick107 / yr
Missouri17280University of Central Missouri47 / yr
West Virginia6260American Public University System207 / yr
District of Columbia4234Georgetown University161 / yr
Wisconsin14210University of Wisconsin - Parkside51 / yr
Arkansas10206Arkansas State University141 / yr
Washington5198Washington State University82 / yr
Connecticut13187University of Connecticut44 / yr
Maryland6184Towson University99 / yr
Arizona7172Grand Canyon University58 / yr
Delaware4129University of Delaware77 / yr
Nebraska7122Bellevue University28 / yr
Colorado698Colorado Mesa University33 / yr
Puerto Rico1094Inter American University of Puerto Rico - San German22 / yr
North Dakota983Minot State University26 / yr
Maine572Husson University27 / yr
South Dakota361Augustana University35 / yr
Oregon554Linfield University16 / yr
Idaho454The College of Idaho19 / yr
Utah342Utah State University29 / yr
Vermont140Vermont State University40 / yr
Rhode Island429Providence College22 / yr
New Mexico16University of the Southwest6 / yr
Montana12Rocky Mountain College2 / yr
Alaska11University of Alaska Fairbanks1 / yr
Nevada11University of Nevada - Reno1 / yr

Careers & outlook

The payoff after graduation: occupation 39-9031, Exercise Trainers and Group Fitness Instructors, and its national outlook.

Graduates can pursue careers as Exercise Trainers and Group Fitness Instructors, Coaches and Scouts, or Recreation and Fitness Studies Teachers. The job outlook for this field is much faster than average, with an expected growth of 11.9% and approximately 74,200 annual openings, offering a median wage of $46,180.

Projected growth (2024–2034)
+11.9%
Much faster than average
Openings / yr (US)
~74,200
BLS Employment Projections
US median wage
$46,180
typically High school diploma or equivalent
National employment
322,930
Exercise Trainers and Group Fitness Instructors
US average pay
$52,420
annual, BLS OEWS May 2025
US median pay
$47,160
annual

Top-paying metros

Barnstable Town, MA
$74,780avg
Bridgeport-Stamford-Danbury, CT
$74,300avg
Boston-Cambridge-Newton, MA-NH
$72,780avg
San Francisco-Oakland-Fremont, CA
$72,040avg
Santa Cruz-Watsonville, CA
$71,430avg

Career pathways for CIP 31.0504

The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.

OccupationUS median payGrowthOpenings / yrTypical entry education
Exercise Trainers and Group Fitness Instructorsprimary
SOC 39-9031
$47,160+11.9%
Much faster than average
~74,200High school diploma or equivalent
Coaches and Scouts
SOC 27-2022
$47,320+6.4%
Faster than average
~41,800Bachelor's degree
Entertainment and Recreation Managers, Except Gambling
SOC 11-9072
$79,520+7.7%
Faster than average
~5,500Bachelor's degree
Recreation and Fitness Studies Teachers, Postsecondary
SOC 25-1193
$77,270+2.4%
About as fast as average
~1,100Doctoral or professional degree
Preparation needed

Job Zone Three: Medium Preparation Needed

Education
Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.

Related careers

Exercise Trainers and Group Fitness Instructors
$52,420 avg · 322,930 jobs
Coaches and Scouts
$60,160 avg · 248,950 jobs
Entertainment and Recreation Managers, Except Gambling
$89,750 avg · 37,980 jobs
Recreation and Fitness Studies Teachers, Postsecondary
$86,620 avg · 12,630 jobs

Skills & knowledge in Sport and Fitness Administration/Management programs

From the U.S. Dept. of Labor for the occupation this specialization most leads to.

Skills you'll build

Speaking
Active Listening
Learning Strategies
Reading Comprehension
Critical Thinking
Active Learning
Monitoring
Writing

Knowledge areas

Customer and Personal Service
Education and Training
English Language
Psychology
Biology
Sales and Marketing

Abilities that matter most

Oral Expression
Stamina
Gross Body Coordination
Extent Flexibility
Trunk Strength
Speech Clarity

Day-to-day work activities

Performing General Physical Activities
Updating and Using Relevant Knowledge
Establishing and Maintaining Interpersonal Relationships
Thinking Creatively
Performing for or Working Directly with the Public
Training and Teaching Others

What graduates do on the job

  • Observe participants and inform them of corrective measures necessary for skill improvement.
  • Offer alternatives during classes to accommodate different levels of fitness.
  • Monitor participants' progress and adapt programs as needed.
  • Plan routines, choose appropriate music, and choose different movements for each set of muscles, depending on participants' capabilities and limitations.
  • Evaluate individuals' abilities, needs, and physical conditions, and develop suitable training programs to meet any special requirements.
  • Instruct participants in maintaining exertion levels to maximize benefits from exercise routines.

Tools and technology used

Appointment scheduling softwareBioEx Systems Exercise ExpertBioEx Systems Fitness MakerBioEx Systems Nutrition Maker PlusBlinkDaySmart Software Appointment-PlusDietMaster Systems DietMasterEmail software

Other Sports specializations

The 5 other 6-digit CIP codes under Sports (CIP 31.05).

Common questions

What degrees can I earn in this program?+

You can earn a Bachelor's degree, Master's degree, Associate's degree, or a Postbaccalaureate certificate.

What skills will I develop?+

You will develop skills in speaking, active listening, critical thinking, and program planning.

What careers can I pursue after graduation?+

You can work as an Exercise Trainer, Coach, or Recreation Manager, among other roles.

What is the job outlook for this field?+

The job outlook is much faster than average, with a growth rate of 11.9% and 74,200 annual openings.

What is the CIP code for Sport and Fitness Administration/Management?+

Sport and Fitness Administration/Management is CIP 31.0504 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Sports (CIP 31.05). NCES defines it as: A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.

How many institutions offer Sport and Fitness Administration/Management programs?+

666 U.S. institutions reported Sport and Fitness Administration/Management graduates in IPEDS 2024–25, across 50 states & territories, awarding 18,633 credentials in the year. That is 27.6% of all Sports graduates.

How much do Sport and Fitness Administration/Management graduates earn?+

Earnings are not published at the 6-digit CIP level by any federal source. The Exercise Trainers and Group Fitness Instructors occupation, which Sport and Fitness Administration/Management most directly leads to, pays a median of $47,160 a year nationally (BLS OEWS May 2025), and graduates of the broader Sports field report median earnings of $31,005 one year after graduation (College Scorecard).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.

Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.

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