EducationSpecialization of Student Counseling and Personnel Services

Best institutions to study Counselor Education/School Counseling and Guidance Services

CIP 13.1101

A program that prepares individuals to apply the theory and principles of guidance and counseling to the provision of support for the personal, social, educational, and vocational development of students, and the organizing of guidance services within elementary, middle and secondary educational institutions.

431 U.S. institutions graduated 12,724 Counselor Education/School Counseling and Guidance Services students in 2024–25 (IPEDS). It is CIP 13.1101, a specialization of Student Counseling and Personnel Services (CIP 13.11), and leads most directly to the Educational, Guidance, and Career Counselors and Advisors occupation (BLS SOC 21-1012).

Other Student Counseling and Personnel Services specializations
Institutions
431
offering CIP 13.1101
States & territories
54
with graduates reported
Graduates / yr
12,724
IPEDS completions 2024–25
Women
84%
share of graduates
US median pay · Educational, Guidance, and Career Counselors and Advisors
$64,330
BLS OEWS May 2025
Share of Student Counseling and Personnel Services
90%
of all Student Counseling and Personnel Services graduates

About Counselor Education/School Counseling and Guidance Services programs

Official NCES definition · CIP 13.1101
A program that prepares individuals to apply the theory and principles of guidance and counseling to the provision of support for the personal, social, educational, and vocational development of students, and the organizing of guidance services within elementary, middle and secondary educational institutions. Includes instruction in legal and professional requirements, therapeutic counselor intervention, vocational counseling, and related sociological and psychological foundations.

See also: 42.2805 - School Psychology.

Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).

The Counselor Education/School Counseling and Guidance Services program prepares individuals to support the personal, social, educational, and vocational development of students in elementary, middle, and secondary educational institutions. This program is ideal for those looking to become effective counselors and guidance professionals in educational settings.

What you'll learn

Students in this program will gain essential skills in active listening, critical thinking, and effective communication. Coursework covers therapeutic counselor intervention, vocational counseling, and the legal and professional requirements necessary for providing guidance services.

Credentials awarded

What Counselor Education/School Counseling and Guidance Services graduates earned in 2024–25, by award level (IPEDS completions).

  • Master's degree11,449 graduates / yr · 412 institutions
    90%
  • Post-master's certificate594 graduates / yr · 58 institutions
    4.7%
  • Doctor's degree - research/scholarship390 graduates / yr · 70 institutions
    3.1%
  • Postbaccalaureate certificate230 graduates / yr · 35 institutions
    1.8%
  • Award of at least 12 weeks but less than 1 academic year36 graduates / yr · 3 institutions
    0.3%
  • Award of at least 1 but less than 2 academic years19 graduates / yr · 2 institutions
    0.1%
  • Doctor's degree - professional practice5 graduates / yr · 1 institution
    0.0%
  • Associate's degree1 graduates / yr · 1 institution
    0.0%

Graduates over time

Counselor Education/School Counseling and Guidance Services completions reported to IPEDS each year, all award levels combined.

12,724graduates in 2025
-10% since 2012
2012202514,15512,724
Graduates per year (IPEDS completions)
YearGraduates
201214,155
201313,487
201412,723
201512,553
201612,271
201712,569
201812,489
201912,140
202012,391
202112,335
202212,925
202313,033
202412,264
202512,724

Top 50 institutions for Counselor Education/School Counseling and Guidance Services, ranked by graduates

Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.

#InstitutionGraduates / yrGrad rateNet price
1National University
San Diego, CAPrivate not-for-profitMaster's
34943%$31,817
2Liberty University
Lynchburg, VAPrivate not-for-profitMaster's
34865%$28,911
3Capella University
Minneapolis, MNPrivate for-profitMaster'sPost-degree cert.Doctoral
26120%$19,369
4Grand Canyon University
Phoenix, AZPrivate not-for-profitMaster's
25243%$21,535
5Walden University
Minneapolis, MNPrivate for-profitMaster's
198——
6University of Missouri - Columbia
Columbia, MOPublicMaster'sMaster'sDoctoral
18675%—
7Arkansas State University
Jonesboro, ARPublicMaster'sMaster's
17655%—
8Angelo State University
San Angelo, TXPublicMaster's
16444%—
9University of Wisconsin - Superior
Superior, WIPublicMaster's
15342%—
10Clemson University
Clemson, SCPublicMaster'sMaster's
14787%—
11William & Mary
Williamsburg, VAPublicMaster'sDoctoral
14789%—
12Wake Forest University
Winston-Salem, NCPrivate not-for-profitMaster's
14189%$20,914
13Florida State University
Tallahassee, FLPublicMaster'sMaster'sDoctoral
13886%—
14Southeastern Oklahoma State University
Durant, OKPublicMaster's
13732%—
15University of Massachusetts Global
Aliso Viejo, CAPublicMaster's
12343%—
16Concordia University - Irvine
Irvine, CAPrivate not-for-profitMaster'sDoctoral
11758%$26,609
17University of West Georgia
Carrollton, GAPublicMaster'sDoctoral
11143%—
18Alfred University
Alfred, NYPrivate not-for-profitMaster'sMaster's
11057%$22,481
19Montclair State University
Montclair, NJPublicMaster'sDoctoral
10965%—
20University of La Verne
La Verne, CAPrivate not-for-profitMaster's
10763%$45,461
21University of the Cumberlands
Williamsburg, KYPrivate not-for-profitMaster's
10650%$11,672
22Oregon State University
Corvallis, ORPublicMaster'sAward of at least 12 weeks but less than 1 academic yearDoctoral
10170%—
23University of Southern California
Los Angeles, CAPrivate not-for-profitMaster's
9892%$26,873
24Wichita State University
Wichita, KSPublicMaster'sMaster's
9651%—
25California State University - Los Angeles
Los Angeles, CAPublicMaster'sPost-degree cert.
9553%—
26Valdosta State University
Valdosta, GAPublicMaster's
9542%—
27University of North Carolina at Charlotte
Charlotte, NCPublicMaster'sMaster'sPost-degree cert.Doctoral
9369%—
28East Texas A&M University
Commerce, TXPublicMaster'sDoctoral
9343%—
29University of Central Florida
Orlando, FLPublicMaster'sPost-degree cert.
8878%—
30California State University - Fresno
Fresno, CAPublicMaster's
8757%—
31California State University - Fullerton
Fullerton, CAPublicMaster's
8370%—
32Fresno Pacific University
Fresno, CAPrivate not-for-profitMaster's
8350%$14,298
33University of West Alabama
Livingston, ALPublicMaster'sMaster's
8235%—
34Marshall University
Huntington, WVPublicMaster's
8151%—
35University of South Carolina - Columbia
Columbia, SCPublicMaster'sDoctoralPost-degree cert.
8079%—
36St Bonaventure University
Saint Bonaventure, NYPrivate not-for-profitMaster'sMaster's
7867%$23,352
37University of North Texas
Denton, TXPublicMaster'sDoctoral
7761%—
38Campbellsville University
Campbellsville, KYPrivate not-for-profitMaster's
7542%$18,824
39George Mason University
Fairfax, VAPublicMaster'sPost-degree cert.
7268%—
40California State University - Sacramento
Sacramento, CAPublicMaster's
7156%—
41New York University
New York, NYPrivate not-for-profitMaster'sMaster's
6888%$29,023
42Old Dominion University
Norfolk, VAPublicMaster'sMaster's
6746%—
43University of Nebraska at Omaha
Omaha, NEPublicMaster's
6647%—
44University of Colorado Colorado Springs
Colorado Springs, COPublicMaster's
6547%—
45California State University - East Bay
Hayward, CAPublicMaster's
6348%—
46Wilmington University
New Castle, DEPrivate not-for-profitMaster's
6320%$16,588
47The University of Texas Rio Grande Valley
Edinburg, TXPublicMaster's
6351%—
48Florida Atlantic University
Boca Raton, FLPublicMaster'sMaster'sDoctoral
6263%—
49Kean University
Union, NJPublicMaster'sMaster's
6247%—
50University of Central Oklahoma
Edmond, OKPublicMaster'sAward of at least 1 but less than 2 academic years
6237%—

Offered in 54 states & territories

Where Counselor Education/School Counseling and Guidance Services graduates come from. Each state links to all Student Counseling and Personnel Services programs offered there.

StateInstitutionsGraduates / yrTop institution by graduates
California351,985National University349 / yr
Virginia15860Liberty University348 / yr
Texas30775Angelo State University164 / yr
New York25628Alfred University110 / yr
Minnesota6518Capella University261 / yr
New Jersey12431Montclair State University109 / yr
Georgia11423University of West Georgia111 / yr
Missouri13422University of Missouri - Columbia186 / yr
Florida9405Florida State University138 / yr
Alabama11350University of West Alabama82 / yr
North Carolina13346Wake Forest University141 / yr
Arizona4344Grand Canyon University252 / yr
Pennsylvania24339Pennsylvania Western University51 / yr
Kentucky10328University of the Cumberlands106 / yr
Wisconsin10312University of Wisconsin - Superior153 / yr
Arkansas9280Arkansas State University176 / yr
Massachusetts12266Boston University46 / yr
Oklahoma6263Southeastern Oklahoma State University137 / yr
South Carolina5263Clemson University147 / yr
Tennessee13256University of Memphis45 / yr
Nebraska7231University of Nebraska at Omaha66 / yr
Kansas8206Wichita State University96 / yr
Illinois15187Western Illinois University30 / yr
Oregon5178Oregon State University101 / yr
Mississippi7166Mississippi State University53 / yr
Indiana10147Indiana University - South Bend25 / yr
New Mexico7146New Mexico Highlands University54 / yr
Michigan6139Wayne State University40 / yr
Connecticut7138Central Connecticut State University44 / yr
Louisiana9126Southeastern Louisiana University33 / yr
Ohio14124University of Dayton17 / yr
Iowa7111Buena Vista University47 / yr
West Virginia2108Marshall University81 / yr
Washington6103Gonzaga University37 / yr
Colorado3100University of Colorado Colorado Springs65 / yr
Utah392Utah Valley University42 / yr
Montana467The University of Montana42 / yr
Nevada264University of Nevada - Las Vegas40 / yr
Delaware163Wilmington University63 / yr
North Dakota261University of North Dakota39 / yr
Maine257University of Southern Maine51 / yr
Maryland556Loyola University Maryland28 / yr
Puerto Rico744University of Puerto Rico - Rio Piedras10 / yr
Wyoming140University of Wyoming40 / yr
Vermont235University of Vermont32 / yr
District of Columbia532George Washington University19 / yr
Idaho327Boise State University21 / yr
Rhode Island127Providence College27 / yr
Alaska113University of Alaska Fairbanks13 / yr
U.S. Virgin Islands111University of the Virgin Islands11 / yr
New Hampshire210Plymouth State University6 / yr
Guam19University of Guam9 / yr
Hawaii17University of Hawaii at Manoa7 / yr
South Dakota15Northern State University5 / yr

Careers & outlook

The payoff after graduation: occupation 21-1012, Educational, Guidance, and Career Counselors and Advisors, and its national outlook.

Graduates of this program typically pursue careers as Educational, Guidance, and Career Counselors and Advisors. The job outlook is promising, with an expected growth rate of 3.5% and approximately 31,000 annual openings. A Master's degree is the typical educational requirement, with a median wage of $65,140.

Projected growth (2024–2034)
+3.5%
About as fast as average
Openings / yr (US)
~31,000
BLS Employment Projections
US median wage
$65,140
typically Master's degree
National employment
353,310
Educational, Guidance, and Career Counselors and Advisors
US average pay
$71,430
annual, BLS OEWS May 2025
US median pay
$64,330
annual

Top-paying metros

El Centro, CA
$130,820avg
Napa, CA
$103,800avg
Bremerton-Silverdale-Port Orchard, WA
$103,720avg
Oxnard-Thousand Oaks-Ventura, CA
$102,220avg
San Jose-Sunnyvale-Santa Clara, CA
$101,010avg

Career pathways for CIP 13.1101

The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.

OccupationUS median payGrowthOpenings / yrTypical entry education
Educational, Guidance, and Career Counselors and Advisorsprimary
SOC 21-1012
$64,330+3.5%
About as fast as average
~31,000Master's degree
Preparation needed

Job Zone Five: Extensive Preparation Needed

Education
Most of these occupations require graduate school. For example, they may require a master's degree, and some require a Ph.D., M.D., or J.D. (law degree).
Experience
Extensive skill, knowledge, and experience are needed for these occupations. Many require more than five years of experience. For example, surgeons must complete four years of college and an additional five to seven years of specialized medical training to be able to do their job.
Training
Employees may need some on-the-job training, but most of these occupations assume that the person will already have the required skills, knowledge, work-related experience, and/or training.

Related careers

Educational, Guidance, and Career Counselors and Advisors
$71,430 avg · 353,310 jobs

Skills & knowledge in Counselor Education/School Counseling and Guidance Services programs

From the U.S. Dept. of Labor for the occupation this specialization most leads to.

Skills you'll build

Active Listening
Speaking
Critical Thinking
Writing
Reading Comprehension
Monitoring
Active Learning
Learning Strategies

Knowledge areas

Customer and Personal Service
English Language
Therapy and Counseling
Education and Training
Psychology
Administrative

Abilities that matter most

Oral Comprehension
Oral Expression
Written Comprehension
Written Expression
Problem Sensitivity
Deductive Reasoning

Day-to-day work activities

Getting Information
Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Making Decisions and Solving Problems
Working with Computers
Updating and Using Relevant Knowledge

What graduates do on the job

  • Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  • Provide crisis intervention to students when difficult situations occur at schools.
  • Counsel individuals or groups to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  • Review transcripts to ensure that students meet graduation or college entrance requirements, and write letters of recommendation.
  • Prepare students for later educational experiences by encouraging them to explore learning opportunities and to persevere with challenging tasks.

Tools and technology used

ACT DiscoverACT WorkKeysAdobe ActionScriptAdobe PhotoshopAthena Software Penelope Case ManagementBlackbaud The Raiser's EdgeBlackboard softwareBlackboard Wimba

Other Student Counseling and Personnel Services specializations

The 2 other 6-digit CIP codes under Student Counseling and Personnel Services (CIP 13.11).

Common questions

What degree do I need to pursue this program?+

A Master's degree is typically required to work in school counseling.

What skills will I develop?+

You will develop skills in active listening, critical thinking, and effective communication.

What is the job outlook for counselors?+

The job outlook for counselors is about as fast as average, with a growth rate of 3.5%.

How many colleges offer this program in the U.S.?+

There are 431 colleges offering this program across the United States.

What is the CIP code for Counselor Education/School Counseling and Guidance Services?+

Counselor Education/School Counseling and Guidance Services is CIP 13.1101 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Student Counseling and Personnel Services (CIP 13.11). NCES defines it as: A program that prepares individuals to apply the theory and principles of guidance and counseling to the provision of support for the personal, social, educational, and vocational development of students, and the organizing of guidance services within elementary, middle and secondary educational institutions. Includes instruction in legal and professional requirements, therapeutic counselor intervention, vocational counseling, and related sociological and psychological foundations.

How many institutions offer Counselor Education/School Counseling and Guidance Services programs?+

431 U.S. institutions reported Counselor Education/School Counseling and Guidance Services graduates in IPEDS 2024–25, across 54 states & territories, awarding 12,724 credentials in the year. That is 90.4% of all Student Counseling and Personnel Services graduates.

How much do Counselor Education/School Counseling and Guidance Services graduates earn?+

Earnings are not published at the 6-digit CIP level by any federal source. The Educational, Guidance, and Career Counselors and Advisors occupation, which Counselor Education/School Counseling and Guidance Services most directly leads to, pays a median of $64,330 a year nationally (BLS OEWS May 2025), and graduates of the broader Student Counseling and Personnel Services field report median earnings of $58,038 one year after graduation (College Scorecard).

Other Student Counseling and Personnel Services specializationsCollege Student Counseling and Personnel ServicesStudent Counseling and Personnel Services

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.

Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license. This specialization accounts for nearly all Student Counseling and Personnel Services graduates, so its figures match the Student Counseling and Personnel Services program page.

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