Best institutions to study Special Products Marketing Operations
A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products.
8 U.S. institutions graduated 204 Special Products Marketing Operations students in 2024–25 (IPEDS). It is CIP 52.1909, a specialization of Specialized Sales (CIP 52.19), and leads most directly to the Market Research Analysts and Marketing Specialists occupation (BLS SOC 13-1161).
About Special Products Marketing Operations programs
A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Special Products Marketing Operations program, part of the Specialized Sales field, prepares individuals for careers in marketing and sales operations related to unique products such as floristry, food, and home and office items. This program is ideal for students interested in understanding the intricacies of marketing and sales in specialized sectors.
Students will gain essential skills in critical thinking, data analysis, and effective communication. Coursework includes principles of marketing research, advertising strategies, and promotional campaign organization, equipping graduates with the technical and administrative skills necessary for success in the field.
Credentials awarded
What Special Products Marketing Operations graduates earned in 2024–25, by award level (IPEDS completions).
- Award of at least 12 weeks but less than 1 academic year72 graduates / yr · 2 institutions35%
- Bachelor's degree64 graduates / yr · 3 institutions31%
- Award of at least 1 but less than 2 academic years38 graduates / yr · 1 institution19%
- Master's degree23 graduates / yr · 1 institution11%
- Postbaccalaureate certificate5 graduates / yr · 1 institution2.5%
- Associate's degree2 graduates / yr · 2 institutions1.0%
Graduates over time
Special Products Marketing Operations completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 254 |
| 2013 | 228 |
| 2014 | 260 |
| 2015 | 234 |
| 2016 | 268 |
| 2017 | 247 |
| 2018 | 275 |
| 2019 | 214 |
| 2020 | 187 |
| 2021 | 209 |
| 2022 | 195 |
| 2023 | 231 |
| 2024 | 139 |
| 2025 | 204 |
Top 8 institutions for Special Products Marketing Operations, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Saint Joseph's University - Philadelphia Philadelphia, PAPrivate not-for-profitBachelor'sMaster'sPost-degree cert. | 80 | 79% | $34,418 | $56,794 |
| 2 | Dallas College Dallas, TXPublicAward of at least 12 weeks but less than 1 academic year | 62 | 32% | — | — |
| 3 | Century College White Bear Lake, MNPublicAward of at least 1 but less than 2 academic years | 38 | 31% | — | — |
| 4 | Clemson University Clemson, SCPublicAward of at least 12 weeks but less than 1 academic year | 10 | 87% | — | — |
| 5 | Fashion Institute of Technology New York, NYPublicBachelor's | 6 | 81% | — | $23,778 |
| 6 | Central Washington University Ellensburg, WAPublicBachelor's | 6 | 54% | — | — |
| 7 | Northland Community and Technical College Thief River Falls, MNPublicAssociate's | 1 | 56% | — | — |
| 8 | Tompkins Cortland Community College Dryden, NYPublicAssociate's | 1 | 26% | — | — |
* Median earnings 1 year after graduation for the broader Specialized Sales field (CIP 52.19) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 6 states
Where Special Products Marketing Operations graduates come from. Each state links to all Specialized Sales programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| Pennsylvania | 1 | 80 | Saint Joseph's University - Philadelphia80 / yr |
| Texas | 1 | 62 | Dallas College62 / yr |
| Minnesota | 2 | 39 | Century College38 / yr |
| South Carolina | 1 | 10 | Clemson University10 / yr |
| New York | 2 | 7 | Fashion Institute of Technology6 / yr |
| Washington | 1 | 6 | Central Washington University6 / yr |
Careers & outlook
The payoff after graduation: occupation 13-1161, Market Research Analysts and Marketing Specialists, and its national outlook.
Graduates of the Special Products Marketing Operations program can pursue various careers, primarily as Market Research Analysts and Marketing Specialists. The job outlook is promising, with a projected growth rate of 6.7% and approximately 87,200 annual openings. The median wage for these positions is around $76,950, typically requiring a Bachelor's degree.
Top-paying metros
Career pathways for CIP 52.1909
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Market Research Analysts and Marketing Specialistsprimary SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
First-Line Supervisors of Retail Sales Workers SOC 41-1011 | $48,520 | -5.0% Decline | ~125,100 | High school diploma or equivalent |
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products SOC 41-4012 | $72,080 | +0.3% Little or no change | ~114,800 | High school diploma or equivalent |
First-Line Supervisors of Non-Retail Sales Workers SOC 41-1012 | $87,520 | 0.0% Little or no change | ~24,800 | High school diploma or equivalent |
Sales and Related Workers, All Other SOC 41-9099 | $48,280 | +3.7% About as fast as average | ~16,000 | High school diploma or equivalent |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Special Products Marketing Operations programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Tools and technology used
Other Specialized Sales specializations
The 10 other 6-digit CIP codes under Specialized Sales (CIP 52.19).
- Fashion MerchandisingCIP 52.19022,552 graduates / yr84 institutions
- Specialized Merchandising, Sales, and Marketing OperationsCIP 52.1999partial data195 graduates / yr5 institutions
- Tourism and Travel Services Marketing OperationsCIP 52.1905141 graduates / yr15 institutions
- Apparel and Accessories Marketing OperationsCIP 52.1904partial data74 graduates / yr8 institutions
- Hospitality and Recreation Marketing OperationsCIP 52.1910partial data56 graduates / yr8 institutions
- Vehicle and Vehicle Parts and Accessories Marketing OperationsCIP 52.1907partial data46 graduates / yr4 institutions
- Business and Personal/CIP 52.1908
Financial Services Marketing Operations partial data33 graduates / yr4 institutions - AuctioneeringCIP 52.1901limited data17 graduates / yr1 institutions
- Tourism Promotion OperationsCIP 52.1906partial data16 graduates / yr4 institutions
Show 1 more CIP codes with no U.S. programs reported+
- Fashion Modeling52.1903
No institution reported completions for these codes in the latest IPEDS year, so they have no page.
Common questions
What types of products will I learn to market?+
You will learn to market special products such as floristry, food, and home and office items.
What skills will I develop in this program?+
You will develop skills in critical thinking, data analysis, communication, and marketing strategies.
What careers can I pursue after graduation?+
You can pursue careers as Market Research Analysts, Marketing Specialists, and other sales-related roles.
What is the job outlook for this field?+
The job outlook is strong, with a growth rate of 6.7% and approximately 87,200 annual openings.
What is the CIP code for Special Products Marketing Operations?+
Special Products Marketing Operations is CIP 52.1909 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Specialized Sales (CIP 52.19). NCES defines it as: A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
How many institutions offer Special Products Marketing Operations programs?+
8 U.S. institutions reported Special Products Marketing Operations graduates in IPEDS 2024–25, across 6 states, awarding 204 credentials in the year. That is 6.1% of all Specialized Sales graduates.
How much do Special Products Marketing Operations graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Market Research Analysts and Marketing Specialists occupation, which Special Products Marketing Operations most directly leads to, pays a median of $78,760 a year nationally (BLS OEWS May 2025), and graduates of the broader Specialized Sales field report median earnings of $56,794 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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