Texas · Specialized Sales

Best colleges for Specialized Sales in Texas

Ranked by graduate earnings

Baylor University, Texas Christian University and University of North Texas are the top bachelor's Specialized Sales programs in Texas by graduate earnings. Baylor University leads with median earnings one year after graduation (often called starting salary) of $43,414, College Scorecard. Texas State University, Dallas College and University of North Texas award the most Specialized Sales degrees in Texas: 82, 77 and 72 graduates a year (IPEDS 2024–25). 11 Texas colleges offer Specialized Sales and award 374 degrees and certificates a year in all.

The Specialized Sales, Merchandising and Marketing Operations program equips students with the essential skills and knowledge needed to succeed in various sales and marketing roles. This program is ideal for individuals interested in…

Institutions
11
offering CIP 52.19
States offered
36
with a program page
Degrees / yr
374
IPEDS completions 2024–25
Median starting salary
$36,686
1 yr after graduation, College Scorecard
With earnings data
7
College Scorecard
Median net price
$35,682
IPEDS 2024–25
Avg graduation rate
51%
IPEDS 2024–25
State pay · Market Research Analysts and Marketing Specialists
$79,770
BLS OEWS May 2025

Top 7 bachelor's programs, ranked by graduate earnings

Ranked by median earnings one year after graduation (often called starting salary), College Scorecard. Programs with fewer than 20 graduates a year, a graduation rate under 30%, or online, degree-completion or graduate-only status rank after the rest.

Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionStarting salary (1 yr)Graduates / yrGrad rateNet priceMedian debt
1Baylor University
Waco Private not-for-profit · Bachelor's degree
$43,4142680%$35,682$23,115
2Texas Christian University
Fort Worth Private not-for-profit · Bachelor's degree
$42,7125986%$25,823$19,500
3University of North Texas
Denton Public · Bachelor's degree
$39,7877261%—$23,250
4Texas State University
San Marcos Public · Bachelor's degree
$33,0408255%—$24,156
5Texas Tech University
Lubbock Public · Bachelor's degree Small program
$36,686169%—$22,317
6Texas Woman's University
Denton Public · Bachelor's degree Small program
$35,2991049%—$23,108
7Sam Houston State University
Huntsville Public · Bachelor's degree Small program
$32,4441555%—$27,000

Colleges awarding the most Specialized Sales degrees in Texas

Top 9 by graduates a year (IPEDS 2024–25 completions). Certificate and associate programs, online, degree-completion and graduate-only schools, and schools with a graduation rate under 30% are listed in full below.

Graduates / yr: degrees and certificates awarded in a year, IPEDS completions. Starting salary (1 yr): median earnings one year after graduation (often called starting salary), College Scorecard.
#InstitutionGraduates / yrStarting salary (1 yr)
1Texas State University
San Marcos Public
82$33,040
2Dallas College
Dallas Public
77Not reported
3University of North Texas
Denton Public
72$39,787
4Texas Christian University
Fort Worth Private not-for-profit
59$42,712
5Baylor University
Waco Private not-for-profit
26$43,414
6Sam Houston State University
Huntsville Public
15$32,444
7Texas Woman's University
Denton Public
10$35,299
8Tarrant County College District
Fort Worth Public
9Not reported
9Texas Tech University
Lubbock Public
1$36,686
Show the other 2 Texas colleges offering Specialized Sales
InstitutionCityControlGraduates / yr
Houston City CollegeHoustonPublic17
El Paso Community CollegeEl PasoPublic6

Career outlook

What this program leads to: Market Research Analysts and Marketing Specialists (SOC 13-1161).

Projected growth (2024–2034)
+6.7%
Faster than average
Openings / yr (US)
~87,200
BLS Employment Projections
US median wage
$76,950
typically Bachelor's degree

Top skills

Critical ThinkingWritingReading ComprehensionSpeakingActive ListeningActive Learning

What Market Research Analysts and Marketing Specialists earn in Texas

Jobs in Texas
63,350
BLS OEWS May 2025
State average pay
$79,770
median $72,520
Best-paying metro
$89,840
Austin-Round Rock-San Marcos, TX

Related careers

First-Line Supervisors of Retail Sales Workers
$49,420 avg · 103,410 jobs
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
$80,040 avg · 95,670 jobs
Market Research Analysts and Marketing Specialists
$79,770 avg · 63,350 jobs
Marketing Managers
$159,810 avg · 44,680 jobs
Securities, Commodities, and Financial Services Sales Agents
$107,450 avg · 41,640 jobs
Parts Salespersons
$39,920 avg · 25,500 jobs

Common questions

Answers for students comparing Specialized Sales programs in Texas.

Which Texas colleges award the most Specialized Sales degrees?+

Texas State University (82 graduates a year), Dallas College (77 graduates a year) and University of North Texas (72 graduates a year) award the most Specialized Sales degrees in Texas, per IPEDS 2024–25 completions. In all, 11 Texas colleges offer Specialized Sales.

What is the best college for Specialized Sales in Texas?+

By graduate earnings, Baylor University leads among bachelor's Specialized Sales programs in Texas, with median earnings one year after graduation (often called starting salary) of $43,414, College Scorecard. Texas Christian University and University of North Texas follow. By degrees awarded, Texas State University is the largest, with 82 graduates a year (IPEDS 2024–25).

Which Specialized Sales program in Texas has the highest-earning graduates?+

By median earnings one year after graduation (often called starting salary), College Scorecard, Baylor University tops the list at $43,414. Compare it against graduates a year, graduation rate, cost, and debt in the ranked table above.

How much do Market Research Analysts and Marketing Specialists earn in Texas?+

The average annual wage for Market Research Analysts and Marketing Specialists in Texas is $79,770 (median $72,520), across about 63,350 jobs. Source: BLS OEWS, May 2025.

What is the focus of the Specialized Sales program?+

The Specialized Sales, Merchandising and Marketing Operations program equips students with the essential skills and knowledge needed to succeed in various sales and marketing roles. This program is ideal for individuals interested in…

What skills will I develop in this program?+

You will develop critical thinking, writing, reading comprehension, speaking, and related professional skills.

What is the job outlook for Market Research Analysts and Marketing Specialists?+

The national job outlook is about +6.7% growth with around 87,200 annual openings (BLS Employment Projections 2024–2034).

What is the typical education requirement?+

A Bachelor's degree is the typical entry-level education for this field (BLS).

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
PSEO graduate earnings2019–21 graduation cohorts (release V4.13.0)
Earnings and employment outcomes of graduates by institution, degree level, and field of study, measured from state wage records.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.
FVT/GE program performanceProvisional preview, May 18, 2026 release
Program-level debt-to-earnings and earnings-premium measures behind the FVT/GE and STATS accountability frameworks.

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