Best institutions to study Business and Personal/Financial Services Marketing Operations
A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services.
4 U.S. institutions graduated 33 Business and Personal/Financial Services Marketing Operations students in 2024–25 (IPEDS). It is CIP 52.1908, a specialization of Specialized Sales (CIP 52.19), and leads most directly to the Market Research Analysts and Marketing Specialists occupation (BLS SOC 13-1161).
About Business and Personal/Financial Services Marketing Operations programs
A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Business and Personal/Financial Services Marketing Operations program prepares individuals for marketing and operational roles in the personal and financial services sectors. This program focuses on essential skills needed to effectively promote and manage services related to banking, insurance, and other financial products. It is ideal for students interested in a career that combines business acumen with marketing strategies.
Students will gain critical skills in areas such as data analysis, customer service, and marketing strategies. Coursework typically includes instruction in banking, advertising, promotional campaigns, and media relations, equipping graduates with the knowledge to succeed in various marketing roles.
Credentials awarded
What Business and Personal/Financial Services Marketing Operations graduates earned in 2024–25, by award level (IPEDS completions).
- Associate's degree21 graduates / yr · 2 institutions64%
- Award of less than 12 weeks10 graduates / yr · 1 institution30%
- Award of at least 12 weeks but less than 1 academic year2 graduates / yr · 1 institution6.1%
Graduates over time
Business and Personal/Financial Services Marketing Operations completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 892 |
| 2013 | 705 |
| 2014 | 720 |
| 2015 | 774 |
| 2016 | 590 |
| 2017 | 511 |
| 2018 | 657 |
| 2019 | 734 |
| 2020 | 440 |
| 2021 | 701 |
| 2022 | 700 |
| 2023 | 548 |
| 2024 | 26 |
| 2025 | 33 |
Top 4 institutions for Business and Personal/Financial Services Marketing Operations, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price |
|---|---|---|---|---|
| 1 | Hocking College Nelsonville, OHPublicAssociate's | 13 | 37% | — |
| 2 | Palm Beach State College Lake Worth, FLPublicAward of less than 12 weeks | 10 | 41% | — |
| 3 | Grand Rapids Community College Grand Rapids, MIPublicAssociate's | 8 | 21% | — |
| 4 | University of Missouri - Columbia Columbia, MOPublicAward of at least 12 weeks but less than 1 academic year | 2 | 75% | — |
Offered in 4 states
Where Business and Personal/Financial Services Marketing Operations graduates come from. Each state links to all Specialized Sales programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| Ohio | 1 | 13 | Hocking College13 / yr |
| Florida | 1 | 10 | Palm Beach State College10 / yr |
| Michigan | 1 | 8 | Grand Rapids Community College8 / yr |
| Missouri | 1 | 2 | University of Missouri - Columbia2 / yr |
Careers & outlook
The payoff after graduation: occupation 13-1161, Market Research Analysts and Marketing Specialists, and its national outlook.
Graduates of this program can pursue careers as Market Research Analysts and Marketing Specialists, with a promising job outlook. The field is expected to grow by 6.7%, with approximately 87,200 annual openings. The median wage for these positions is $76,950, and a Bachelor's degree is typically required for advancement.
Top-paying metros
Career pathways for CIP 52.1908
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Market Research Analysts and Marketing Specialistsprimary SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Securities, Commodities, and Financial Services Sales Agents SOC 41-3031 | $78,660 | +3.3% About as fast as average | ~38,100 | Bachelor's degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Business and Personal/Financial Services Marketing Operations programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Tools and technology used
Other Specialized Sales specializations
The 10 other 6-digit CIP codes under Specialized Sales (CIP 52.19).
- Fashion MerchandisingCIP 52.19022,552 graduates / yr84 institutions
- Special Products Marketing OperationsCIP 52.1909partial data204 graduates / yr8 institutions
- Specialized Merchandising, Sales, and Marketing OperationsCIP 52.1999partial data195 graduates / yr5 institutions
- Tourism and Travel Services Marketing OperationsCIP 52.1905141 graduates / yr15 institutions
- Apparel and Accessories Marketing OperationsCIP 52.1904partial data74 graduates / yr8 institutions
- Hospitality and Recreation Marketing OperationsCIP 52.1910partial data56 graduates / yr8 institutions
- Vehicle and Vehicle Parts and Accessories Marketing OperationsCIP 52.1907partial data46 graduates / yr4 institutions
- AuctioneeringCIP 52.1901limited data17 graduates / yr1 institutions
- Tourism Promotion OperationsCIP 52.1906partial data16 graduates / yr4 institutions
Show 1 more CIP codes with no U.S. programs reported+
- Fashion Modeling52.1903
No institution reported completions for these codes in the latest IPEDS year, so they have no page.
Common questions
What degree do I earn from this program?+
You can earn an Associate's degree or an award of less than 12 weeks.
What skills will I develop?+
You will develop skills in critical thinking, data analysis, and customer service.
What careers can I pursue after graduation?+
You can work as a Market Research Analyst or in financial services sales.
What is the job outlook for this field?+
The job outlook is faster than average, with a growth rate of 6.7%.
What is the CIP code for Business and Personal/Financial Services Marketing Operations?+
Business and Personal/Financial Services Marketing Operations is CIP 52.1908 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Specialized Sales (CIP 52.19). NCES defines it as: A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.
How many institutions offer Business and Personal/Financial Services Marketing Operations programs?+
4 U.S. institutions reported Business and Personal/Financial Services Marketing Operations graduates in IPEDS 2024–25, across 4 states, awarding 33 credentials in the year. That is 1.0% of all Specialized Sales graduates.
How much do Business and Personal/Financial Services Marketing Operations graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Market Research Analysts and Marketing Specialists occupation, which Business and Personal/Financial Services Marketing Operations most directly leads to, pays a median of $78,760 a year nationally (BLS OEWS May 2025).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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