Best institutions to study Tourism Promotion Operations
A program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings.
4 U.S. institutions graduated 16 Tourism Promotion Operations students in 2024–25 (IPEDS). It is CIP 52.1906, a specialization of Specialized Sales (CIP 52.19), and leads most directly to the Market Research Analysts and Marketing Specialists occupation (BLS SOC 13-1161).
About Tourism Promotion Operations programs
A program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Tourism Promotion Operations program, a specialized sales track, prepares individuals for marketing and sales roles focused on promoting tourism in both public and private sectors. This program is ideal for those interested in leveraging their business acumen to enhance tourism experiences and drive economic growth within the industry.
Students will gain essential skills in marketing research, advertising, and promotional campaign organization. Coursework emphasizes critical thinking, effective communication, and data analysis, equipping graduates with the technical and administrative skills necessary for success in tourism promotion.
Credentials awarded
What Tourism Promotion Operations graduates earned in 2024–25, by award level (IPEDS completions).
- Associate's degree15 graduates / yr · 3 institutions94%
- Bachelor's degree1 graduates / yr · 1 institution6.2%
Graduates over time
Tourism Promotion Operations completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 263 |
| 2013 | 180 |
| 2014 | 262 |
| 2015 | 124 |
| 2016 | 43 |
| 2017 | 58 |
| 2018 | 58 |
| 2019 | 42 |
| 2020 | 35 |
| 2021 | 18 |
| 2022 | 40 |
| 2023 | 20 |
| 2024 | 25 |
| 2025 | 16 |
Top 4 institutions for Tourism Promotion Operations, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Palau Community College Koror, PWPublicAssociate's | 7 | 27% | — | — |
| 2 | Jefferson Community College Watertown, NYPublicAssociate's | 4 | 28% | — | — |
| 3 | Rockland Community College Suffern, NYPublicAssociate's | 4 | 29% | — | — |
| 4 | Johnson & Wales University - Providence Providence, RIPrivate not-for-profitBachelor's | 1 | 55% | $31,634 | $27,168 |
* Median earnings 1 year after graduation for the broader Specialized Sales field (CIP 52.19) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 3 states & territories
Where Tourism Promotion Operations graduates come from. Each state links to all Specialized Sales programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| New York | 2 | 8 | Jefferson Community College4 / yr |
| Palau | 1 | 7 | Palau Community College7 / yr |
| Rhode Island | 1 | 1 | Johnson & Wales University - Providence1 / yr |
Careers & outlook
The payoff after graduation: occupation 13-1161, Market Research Analysts and Marketing Specialists, and its national outlook.
Graduates can pursue careers as Market Research Analysts and Marketing Specialists, with a job outlook that is faster than average, projecting a growth rate of 6.7%. The field offers approximately 87,200 annual openings, with a median wage of $76,950, typically requiring a Bachelor's degree for advancement.
Top-paying metros
Career pathways for CIP 52.1906
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Market Research Analysts and Marketing Specialistsprimary SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Tourism Promotion Operations programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Tools and technology used
Other Specialized Sales specializations
The 10 other 6-digit CIP codes under Specialized Sales (CIP 52.19).
- Fashion MerchandisingCIP 52.19022,552 graduates / yr84 institutions
- Special Products Marketing OperationsCIP 52.1909partial data204 graduates / yr8 institutions
- Specialized Merchandising, Sales, and Marketing OperationsCIP 52.1999partial data195 graduates / yr5 institutions
- Tourism and Travel Services Marketing OperationsCIP 52.1905141 graduates / yr15 institutions
- Apparel and Accessories Marketing OperationsCIP 52.1904partial data74 graduates / yr8 institutions
- Hospitality and Recreation Marketing OperationsCIP 52.1910partial data56 graduates / yr8 institutions
- Vehicle and Vehicle Parts and Accessories Marketing OperationsCIP 52.1907partial data46 graduates / yr4 institutions
- Business and Personal/CIP 52.1908
Financial Services Marketing Operations partial data33 graduates / yr4 institutions - AuctioneeringCIP 52.1901limited data17 graduates / yr1 institutions
Show 1 more CIP codes with no U.S. programs reported+
- Fashion Modeling52.1903
No institution reported completions for these codes in the latest IPEDS year, so they have no page.
Common questions
What degree do I earn from this program?+
You can earn an Associate's degree or a Bachelor's degree.
What skills will I develop?+
You will develop skills in critical thinking, communication, data analysis, and marketing.
What is the job outlook for this field?+
The job outlook is faster than average, with a growth rate of 6.7%.
What careers can I pursue?+
You can work as a Market Research Analyst or Marketing Specialist.
What is the CIP code for Tourism Promotion Operations?+
Tourism Promotion Operations is CIP 52.1906 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Specialized Sales (CIP 52.19). NCES defines it as: A program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
How many institutions offer Tourism Promotion Operations programs?+
4 U.S. institutions reported Tourism Promotion Operations graduates in IPEDS 2024–25, across 3 states & territories, awarding 16 credentials in the year. That is 0.5% of all Specialized Sales graduates.
How much do Tourism Promotion Operations graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Market Research Analysts and Marketing Specialists occupation, which Tourism Promotion Operations most directly leads to, pays a median of $78,760 a year nationally (BLS OEWS May 2025), and graduates of the broader Specialized Sales field report median earnings of $27,168 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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