Best institutions to study Hospitality and Recreation Marketing Operations
A program that prepares individuals to provide marketing services in the hospitality and leisure fields.
8 U.S. institutions graduated 56 Hospitality and Recreation Marketing Operations students in 2024–25 (IPEDS). It is CIP 52.1910, a specialization of Specialized Sales (CIP 52.19), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Hospitality and Recreation Marketing Operations programs
A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Hospitality and Recreation Marketing Operations program prepares students to provide essential marketing services within the hospitality and leisure industries. This specialized sales program is ideal for individuals seeking to develop their expertise in customer sales, hospitality operations, and marketing strategies tailored to these dynamic fields. With a blend of practical skills and theoretical knowledge, students will be equipped to thrive in various marketing roles.
Students will gain core skills in critical thinking, active listening, and effective communication. Coursework covers essential topics such as sales and marketing principles, customer service, and administration, ensuring graduates are well-prepared for the demands of the industry.
Credentials awarded
What Hospitality and Recreation Marketing Operations graduates earned in 2024–25, by award level (IPEDS completions).
- Bachelor's degree43 graduates / yr · 4 institutions77%
- Award of at least 12 weeks but less than 1 academic year13 graduates / yr · 5 institutions23%
Graduates over time
Hospitality and Recreation Marketing Operations completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 84 |
| 2013 | 91 |
| 2014 | 99 |
| 2015 | 162 |
| 2016 | 278 |
| 2017 | 132 |
| 2018 | 120 |
| 2019 | 108 |
| 2020 | 69 |
| 2021 | 80 |
| 2022 | 54 |
| 2023 | 60 |
| 2024 | 49 |
| 2025 | 56 |
Top 8 institutions for Hospitality and Recreation Marketing Operations, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Saint Joseph's University - Philadelphia Philadelphia, PAPrivate not-for-profitBachelor's | 26 | 79% | $34,418 | $56,794 |
| 2 | Ferris State University Big Rapids, MIPublicBachelor'sAward of at least 12 weeks but less than 1 academic year | 17 | 47% | — | $46,695 |
| 3 | Niagara County Community College Sanborn, NYPublicAward of at least 12 weeks but less than 1 academic year | 6 | 32% | — | — |
| 4 | University of Michigan - Flint Flint, MIPublicAward of at least 12 weeks but less than 1 academic year | 2 | 40% | — | — |
| 5 | Temple University Philadelphia, PAPublicAward of at least 12 weeks but less than 1 academic year | 2 | 75% | — | — |
| 6 | Cincinnati State Technical and Community College Cincinnati, OHPublicAward of at least 12 weeks but less than 1 academic year | 1 | 16% | — | — |
| 7 | Oklahoma Wesleyan University Bartlesville, OKPrivate not-for-profitBachelor's | 1 | 35% | $26,671 | — |
| 8 | Davis & Elkins College Elkins, WVPrivate not-for-profitBachelor's | 1 | 39% | $19,284 | — |
* Median earnings 1 year after graduation for the broader Specialized Sales field (CIP 52.19) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 6 states
Where Hospitality and Recreation Marketing Operations graduates come from. Each state links to all Specialized Sales programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| Pennsylvania | 2 | 28 | Saint Joseph's University - Philadelphia26 / yr |
| Michigan | 2 | 19 | Ferris State University17 / yr |
| New York | 1 | 6 | Niagara County Community College6 / yr |
| Ohio | 1 | 1 | Cincinnati State Technical and Community College1 / yr |
| Oklahoma | 1 | 1 | Oklahoma Wesleyan University1 / yr |
| West Virginia | 1 | 1 | Davis & Elkins College1 / yr |
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of this program can pursue careers as Marketing Managers or Market Research Analysts and Marketing Specialists. The job outlook is promising, with a growth rate of 6.6% and approximately 34,300 annual openings. A typical educational requirement for these roles is a Bachelor's degree, with a median wage of $161,030.
Top-paying metros
Career pathways for CIP 52.1910
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Hospitality and Recreation Marketing Operations programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Specialized Sales specializations
The 10 other 6-digit CIP codes under Specialized Sales (CIP 52.19).
- Fashion MerchandisingCIP 52.19022,552 graduates / yr84 institutions
- Special Products Marketing OperationsCIP 52.1909partial data204 graduates / yr8 institutions
- Specialized Merchandising, Sales, and Marketing OperationsCIP 52.1999partial data195 graduates / yr5 institutions
- Tourism and Travel Services Marketing OperationsCIP 52.1905141 graduates / yr15 institutions
- Apparel and Accessories Marketing OperationsCIP 52.1904partial data74 graduates / yr8 institutions
- Vehicle and Vehicle Parts and Accessories Marketing OperationsCIP 52.1907partial data46 graduates / yr4 institutions
- Business and Personal/CIP 52.1908
Financial Services Marketing Operations partial data33 graduates / yr4 institutions - AuctioneeringCIP 52.1901limited data17 graduates / yr1 institutions
- Tourism Promotion OperationsCIP 52.1906partial data16 graduates / yr4 institutions
Show 1 more CIP codes with no U.S. programs reported+
- Fashion Modeling52.1903
No institution reported completions for these codes in the latest IPEDS year, so they have no page.
Common questions
What degree will I earn?+
You can earn a Bachelor's degree or an award of at least 12 weeks but less than 1 academic year.
What skills will I develop?+
You will develop skills in critical thinking, active listening, communication, and marketing strategies.
What careers can I pursue?+
You can work as a Marketing Manager or a Market Research Analyst, among other roles.
What is the job outlook for this field?+
The job outlook is faster than average, with a growth rate of 6.6% and 34,300 annual openings.
What is the CIP code for Hospitality and Recreation Marketing Operations?+
Hospitality and Recreation Marketing Operations is CIP 52.1910 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Specialized Sales (CIP 52.19). NCES defines it as: A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
How many institutions offer Hospitality and Recreation Marketing Operations programs?+
8 U.S. institutions reported Hospitality and Recreation Marketing Operations graduates in IPEDS 2024–25, across 6 states, awarding 56 credentials in the year. That is 1.7% of all Specialized Sales graduates.
How much do Hospitality and Recreation Marketing Operations graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Hospitality and Recreation Marketing Operations most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Specialized Sales field report median earnings of $56,794 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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