Best institutions to study Apparel and Textile Marketing Management
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries.
32 U.S. institutions graduated 530 Apparel and Textile Marketing Management students in 2024–25 (IPEDS). It is CIP 19.0905, a specialization of Apparel and Textiles (CIP 19.09), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Apparel and Textile Marketing Management programs
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
See also: 52.1902 - Fashion Merchandising.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Apparel and Textile Marketing Management program focuses on marketing research and management within the apparel and textile industries. It is designed for students interested in understanding the complexities of marketing products and services related to fashion and textiles. This program combines theoretical knowledge with practical applications, preparing graduates for various roles in the industry.
Students will gain essential skills in critical thinking, active listening, and effective communication. Coursework covers marketing strategies, consumer research, and the principles of textile and apparel design, equipping students with the knowledge needed to develop and implement successful marketing campaigns.
Credentials awarded
What Apparel and Textile Marketing Management graduates earned in 2024–25, by award level (IPEDS completions).
- Bachelor's degree287 graduates / yr · 9 institutions54%
- Associate's degree104 graduates / yr · 19 institutions20%
- Award of at least 1 but less than 2 academic years75 graduates / yr · 11 institutions14%
- Award of at least 12 weeks but less than 1 academic year44 graduates / yr · 9 institutions8.3%
- Master's degree16 graduates / yr · 3 institutions3.0%
- Postbaccalaureate certificate3 graduates / yr · 1 institution0.6%
- Award of less than 12 weeks1 graduates / yr · 1 institution0.2%
Graduates over time
Apparel and Textile Marketing Management completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 682 |
| 2013 | 612 |
| 2014 | 677 |
| 2015 | 669 |
| 2016 | 769 |
| 2017 | 694 |
| 2018 | 797 |
| 2019 | 837 |
| 2020 | 880 |
| 2021 | 828 |
| 2022 | 700 |
| 2023 | 706 |
| 2024 | 593 |
| 2025 | 530 |
Top 32 institutions for Apparel and Textile Marketing Management, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | Auburn University Auburn, ALPublicBachelor's | 86 | 82% | — | $37,329 |
| 2 | Wayne State University Detroit, MIPublicBachelor's | 80 | 58% | — | $26,490 |
| 3 | Colorado State University - Fort Collins Fort Collins, COPublicBachelor'sMaster's | 70 | 67% | — | $34,852 |
| 4 | Dallas College Dallas, TXPublicAward of at least 12 weeks but less than 1 academic yearAward of at least 1 but less than 2 academic yearsAssociate's | 46 | 32% | — | — |
| 5 | Santa Monica College Santa Monica, CAPublicAward of at least 1 but less than 2 academic yearsAssociate's | 35 | 36% | — | — |
| 6 | Orange Coast College Costa Mesa, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 27 | 48% | — | — |
| 7 | Academy of Art University San Francisco, CAPrivate for-profitBachelor'sMaster'sAssociate's | 19 | 34% | $40,294 | $27,630 |
| 8 | Brigham Young University - Idaho Rexburg, IDPrivate not-for-profitBachelor's | 19 | 55% | $6,760 | — |
| 9 | Mt San Antonio College Walnut, CAPublicAssociate'sAward of at least 12 weeks but less than 1 academic year | 18 | 45% | — | — |
| 10 | Palomar College San Marcos, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 11 | 38% | — | — |
| 11 | University of Central Oklahoma Edmond, OKPublicBachelor's | 11 | 37% | — | — |
| 12 | San Diego Mesa College San Diego, CAPublicAssociate'sAward of at least 12 weeks but less than 1 academic year | 9 | 35% | — | — |
| 13 | College of the Sequoias Visalia, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 9 | 39% | — | — |
| 14 | Hinds Community College Raymond, MSPublicAward of at least 1 but less than 2 academic years | 9 | 43% | — | — |
| 15 | Los Angeles Trade Technical College Los Angeles, CAPublicAssociate'sAward of at least 1 but less than 2 academic yearsAward of at least 12 weeks but less than 1 academic year | 8 | 35% | — | — |
| 16 | Central Washington University Ellensburg, WAPublicBachelor's | 8 | 54% | — | $51,494 |
| 17 | Long Beach City College Long Beach, CAPublicAssociate's | 7 | 30% | — | — |
| 18 | Saddleback College Mission Viejo, CAPublicAssociate'sAward of at least 1 but less than 2 academic yearsAward of at least 12 weeks but less than 1 academic year | 7 | 48% | — | — |
| 19 | Olympic College Bremerton, WAPublicAward of at least 12 weeks but less than 1 academic yearAward of less than 12 weeks | 7 | 31% | — | — |
| 20 | El Camino Community College District Torrance, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 6 | 42% | — | — |
| 21 | Louisiana Tech University Ruston, LAPublicBachelor's | 6 | 64% | — | — |
| 22 | American River College Sacramento, CAPublicAssociate's | 4 | 37% | — | — |
| 23 | Fresno City College Fresno, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 4 | 24% | — | — |
| 24 | Santa Rosa Junior College Santa Rosa, CAPublicAward of at least 12 weeks but less than 1 academic yearAssociate's | 4 | 37% | — | — |
| 25 | Canada College Redwood City, CAPublicAssociate's | 3 | 47% | — | — |
| 26 | Chaffey College Rancho Cucamonga, CAPublicAssociate'sAward of at least 1 but less than 2 academic years | 3 | 36% | — | — |
| 27 | City College of San Francisco San Francisco, CAPublicAward of at least 12 weeks but less than 1 academic yearAssociate's | 3 | 40% | — | — |
| 28 | Iowa State University Ames, IAPublicPost-degree cert. | 3 | 75% | — | $40,849 |
| 29 | South Dakota State University Brookings, SDPublicBachelor's | 3 | 62% | — | — |
| 30 | Sierra College Rocklin, CAPublicAward of at least 12 weeks but less than 1 academic year | 2 | 42% | — | — |
| 31 | West Virginia University Morgantown, WVPublicMaster's | 2 | 65% | — | — |
| 32 | San Joaquin Delta College Stockton, CAPublicAssociate's | 1 | 35% | — | — |
* Median earnings 1 year after graduation for the broader Apparel and Textiles field (CIP 19.09) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 13 states
Where Apparel and Textile Marketing Management graduates come from. Each state links to all Apparel and Textiles programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| California | 19 | 180 | Santa Monica College35 / yr |
| Alabama | 1 | 86 | Auburn University86 / yr |
| Michigan | 1 | 80 | Wayne State University80 / yr |
| Colorado | 1 | 70 | Colorado State University - Fort Collins70 / yr |
| Texas | 1 | 46 | Dallas College46 / yr |
| Idaho | 1 | 19 | Brigham Young University - Idaho19 / yr |
| Washington | 2 | 15 | Central Washington University8 / yr |
| Oklahoma | 1 | 11 | University of Central Oklahoma11 / yr |
| Mississippi | 1 | 9 | Hinds Community College9 / yr |
| Louisiana | 1 | 6 | Louisiana Tech University6 / yr |
| Iowa | 1 | 3 | Iowa State University3 / yr |
| South Dakota | 1 | 3 | South Dakota State University3 / yr |
| West Virginia | 1 | 2 | West Virginia University2 / yr |
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the Apparel and Textile Marketing Management program often pursue careers as Marketing Managers, Market Research Analysts, or Wholesale and Retail Buyers. The job outlook is promising, with a projected growth rate of 6.6% and approximately 34,300 annual openings. The median wage for marketing managers is $161,030, typically requiring a Bachelor's degree.
Top-paying metros
Career pathways for CIP 19.0905
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Market Research Analysts and Marketing Specialists SOC 13-1161 | $78,760 | +6.7% Faster than average | ~87,200 | Bachelor's degree |
Wholesale and Retail Buyers, Except Farm Products SOC 13-1022 | — | — | — | — |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Apparel and Textile Marketing Management programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Apparel and Textiles specializations
The 5 other 6-digit CIP codes under Apparel and Textiles (CIP 19.09).
- Apparel and TextilesCIP 19.09011,825 graduates / yr67 institutions
- Apparel and Textile ManufactureCIP 19.0902244 graduates / yr19 institutions
- Fashion and Fabric ConsultantCIP 19.0906partial data38 graduates / yr3 institutions
- Apparel and TextilesCIP 19.0999partial data34 graduates / yr3 institutions
- Textile ScienceCIP 19.0904limited data4 graduates / yr1 institutions
Common questions
What degrees can I earn in this program?+
You can earn a Bachelor's degree, Associate's degree, or shorter awards in Apparel and Textile Marketing Management.
What skills will I develop?+
You will develop skills in critical thinking, marketing strategies, communication, and consumer research.
What careers can I pursue after graduation?+
You can work as a Marketing Manager, Market Research Analyst, or Wholesale and Retail Buyer.
What is the job outlook for this field?+
The job outlook is faster than average, with a growth rate of 6.6% and about 34,300 openings annually.
What is the CIP code for Apparel and Textile Marketing Management?+
Apparel and Textile Marketing Management is CIP 19.0905 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Apparel and Textiles (CIP 19.09). NCES defines it as: A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
How many institutions offer Apparel and Textile Marketing Management programs?+
32 U.S. institutions reported Apparel and Textile Marketing Management graduates in IPEDS 2024–25, across 13 states, awarding 530 credentials in the year. That is 19.8% of all Apparel and Textiles graduates.
How much do Apparel and Textile Marketing Management graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Apparel and Textile Marketing Management most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Apparel and Textiles field report median earnings of $37,329 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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