Business, Management, Marketing, And Related Support ServicesSpecialization of Business

Best colleges for Business, Management, Marketing, and Related Support Services

CIP 52.9999

Any instructional program in business, management, marketing and related support services not listed above.

134 U.S. institutions graduated 4,722 Business, Management, Marketing, and Related Support Services students in 2024–25 (IPEDS). It is CIP 52.9999, a specialization of Business (CIP 52.99).

Institutions
134
offering CIP 52.9999
States & territories
43
with graduates reported
Graduates / yr
4,722
IPEDS completions 2024–25
Women
44%
share of graduates
Share of Business
100%
of all Business graduates

About Business, Management, Marketing, and Related Support Services programs

Official NCES definition · CIP 52.9999
Any instructional program in business, management, marketing and related support services not listed above.

Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).

The Business program, formally titled 'Business, Management, Marketing, and Related Support Services, Other,' encompasses a broad range of instructional offerings in the field of business. This program is designed for students seeking to gain a comprehensive understanding of various business disciplines, including management and marketing, that are not specifically categorized elsewhere. With 134 colleges across the U.S. offering this program, students have ample opportunities to pursue their educational goals. Ideal for individuals interested in entering the dynamic business world, this program caters to those who wish to develop versatile skills applicable in numerous industries. Graduates can expect to be well-prepared for various roles in business management and related fields, with a significant number earning their degrees each year.

Learn more about Business, Management, Marketing, and Related Support Services →

What you'll learn

In the Business program, students will engage in coursework that covers essential business concepts, management strategies, and marketing principles. The curriculum is designed to equip students with critical thinking skills, effective communication techniques, and an understanding of organizational dynamics, preparing them for diverse roles in the business sector.

Credentials awarded

What Business, Management, Marketing, and Related Support Services graduates earned in 2024–25, by award level (IPEDS completions).

  • Bachelor's degree3,215 graduates / yr · 60 institutions
    68%
  • Master's degree910 graduates / yr · 33 institutions
    19%
  • Award of at least 12 weeks but less than 1 academic year346 graduates / yr · 13 institutions
    7.3%
  • Associate's degree76 graduates / yr · 15 institutions
    1.6%
  • Postbaccalaureate certificate72 graduates / yr · 21 institutions
    1.5%
  • Award of at least 1 but less than 2 academic years41 graduates / yr · 6 institutions
    0.9%
  • Award of at least 2 but less than 4 academic years25 graduates / yr · 2 institutions
    0.5%
  • Award of less than 12 weeks22 graduates / yr · 1 institution
    0.5%
  • Doctor's degree - research/scholarship9 graduates / yr · 3 institutions
    0.2%
  • Post-master's certificate6 graduates / yr · 2 institutions
    0.1%

Graduates over time

Business, Management, Marketing, and Related Support Services completions reported to IPEDS each year, all award levels combined.

4,722graduates in 2025
-37% since 2012
201220257,4964,722
Graduates per year (IPEDS completions)
YearGraduates
20127,496
20136,659
20146,660
20156,766
20166,344
20175,796
20185,641
20195,744
20205,156
20214,703
20224,503
20234,772
20244,589
20254,722

Top 50 institutions for Business, Management, Marketing, and Related Support Services, ranked by graduates

Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.

#InstitutionGraduates / yrGrad rateNet priceField starting salary* (1 yr)
1Arizona State University Campus Immersion
Tempe, AZPublicBachelor'sAward of at least 12 weeks but less than 1 academic year
1,45368%—$50,740
2Arizona State University Digital Immersion
Scottsdale, AZPublicBachelor's
7760%—$50,740
3Pennsylvania State University
University Park, PAPublicAward of at least 12 weeks but less than 1 academic yearBachelor's
36486%—$56,412
4Dominican University of California
San Rafael, CAPrivate not-for-profitMaster's
30278%$48,448—
5New York University
New York, NYPrivate not-for-profitBachelor'sMaster'sPost-degree cert.
21688%$29,023$41,421
6The New School
New York, NYPrivate not-for-profitMaster's
16069%$54,185—
7Bentley University
Waltham, MAPrivate not-for-profitBachelor's
11387%$31,677$70,365
8Columbus State University
Columbus, GAPublicMaster's
6442%——
9Howard University
Washington, DCPrivate not-for-profitBachelor's
5570%$48,194—
10University of Dayton
Dayton, OHPrivate not-for-profitBachelor'sPost-degree cert.
5580%$28,560—
11SUNY Maritime College
Throggs Neck, NYPublicBachelor's
5364%—$44,675
12Southern New Hampshire University
Manchester, NHPrivate not-for-profitBachelor's
4943%$34,565$80,842
13Michigan State University
East Lansing, MIPublicMaster'sPost-degree cert.
3781%——
14Point Park University
Pittsburgh, PAPrivate not-for-profitBachelor's
3659%$23,704$24,948
15Loyola University Chicago
Chicago, ILPrivate not-for-profitBachelor's
3573%$33,454—
16Missouri University of Science and Technology
Rolla, MOPublicBachelor'sPost-degree cert.
3264%—$60,645
17Essex County College
Newark, NJPublicAward of at least 1 but less than 2 academic years
3220%——
18Five Towns College
Dix Hills, NYPrivate for-profitBachelor's
2855%$22,977—
19Marshall University
Huntington, WVPublicBachelor's
2851%——
20Robert Morris University
Moon Township, PAPrivate not-for-profitBachelor's
2666%$24,175—
21The University of Montana
Missoula, MTPublicAward of at least 2 but less than 4 academic yearsPost-degree cert.
2448%——
22Florida National University
Hialeah, FLPrivate for-profitAssociate's
2431%$24,775—
23Southwestern Oklahoma State University
Weatherford, OKPublicAward of less than 12 weeks
2240%——
24Dakota Wesleyan University
Mitchell, SDPrivate not-for-profitMaster'sPost-degree cert.
2248%$17,608—
25Fresno Pacific University
Fresno, CAPrivate not-for-profitMaster's
2150%$14,298—
26San Diego State University
San Diego, CAPublicMaster's
2176%——
27Kettering University
Flint, MIPrivate not-for-profitMaster's
2171%$30,880—
28University of Nevada-Las Vegas
Las Vegas, NVPublicMaster's
1851%——
29Portland State University
Portland, ORPublicBachelor's
1853%—$37,585
30South Georgia State College
Douglas, GAPublicBachelor's
1816%—$39,584
31Miles College
Fairfield, ALPrivate not-for-profitBachelor's
1716%$16,735—
32Amberton University
Garland, TXPrivate not-for-profitMaster's
16———
33Widener University
Chester, PAPrivate not-for-profitBachelor's
1568%$29,049$42,408
34University of Alaska Anchorage
Anchorage, AKPublicAssociate's
1430%——
35Nova Southeastern University
Fort Lauderdale, FLPrivate not-for-profitMaster'sPost-degree cert.
1463%$31,672—
36College of Our Lady of the Elms
Chicopee, MAPrivate not-for-profitMaster's
1468%$21,982—
37Art Center College of Design
Pasadena, CAPrivate not-for-profitMaster's
1379%$48,578—
38University of Denver
Denver, COPrivate not-for-profitPost-degree cert.
1376%$29,726—
39Southwestern College
Winfield, KSPrivate not-for-profitBachelor's
1336%$26,868$53,543
40Webster University
Saint Louis, MOPrivate not-for-profitMaster's
1364%$25,090—
41Susquehanna University
Selinsgrove, PAPrivate not-for-profitBachelor's
1382%$23,620$36,089
42University of Mary
Bismarck, NDPrivate not-for-profitMaster'sPost-degree cert.
1267%$16,753—
43Claflin University
Orangeburg, SCPrivate not-for-profitBachelor's
1252%$23,698—
44Eastern Illinois University
Charleston, ILPublicPost-degree cert.
1147%——
45Cleveland State University
Cleveland, OHPublicBachelor's
1151%——
46Oregon Institute of Technology
Klamath Falls, ORPublicBachelor's
1154%——
47Mercyhurst University
Erie, PAPrivate not-for-profitBachelor's
1160%$25,987—
48Eastern Arizona College
Thatcher, AZPublicAssociate's
1042%——
49Riverside City College
Riverside, CAPublicAward of at least 12 weeks but less than 1 academic year
1037%——
50Western Kentucky University
Bowling Green, KYPublicAward of at least 12 weeks but less than 1 academic year
1056%——

* Field starting salary (1 yr): median earnings 1 year after graduation for the broader Business field (CIP 52.99) at these institutions; College Scorecard does not publish earnings at the 6-digit level.

Offered in 43 states & territories

Where Business, Management, Marketing, and Related Support Services graduates come from. Each state links to all Business programs offered there.

StateInstitutionsGraduates / yrTop institution by graduates
Arizona32,239Arizona State University Campus Immersion1,453 / yr
New York18526New York University216 / yr
Pennsylvania13489Pennsylvania State University364 / yr
California13398Dominican University of California302 / yr
Massachusetts6142Bentley University113 / yr
Georgia384Columbus State University64 / yr
Michigan778Michigan State University37 / yr
Ohio575University of Dayton55 / yr
Illinois461Loyola University Chicago35 / yr
District of Columbia260Howard University55 / yr
Missouri355Missouri University of Science and Technology32 / yr
New Hampshire149Southern New Hampshire University49 / yr
Florida238Florida National University24 / yr
New Jersey235Essex County College32 / yr
Texas333Amberton University16 / yr
Montana229The University of Montana24 / yr
Oregon229Portland State University18 / yr
Oklahoma228Southwestern Oklahoma State University22 / yr
West Virginia128Marshall University28 / yr
Kansas426Southwestern College13 / yr
South Dakota122Dakota Wesleyan University22 / yr
Nevada220University of Nevada-Las Vegas18 / yr
Colorado318University of Denver13 / yr
Alabama117Miles College17 / yr
Wisconsin416University of Wisconsin-Stout7 / yr
North Dakota214University of Mary12 / yr
Alaska114University of Alaska Anchorage14 / yr
Arkansas413South Arkansas College7 / yr
Minnesota212University of Minnesota-Crookston6 / yr
South Carolina112Claflin University12 / yr
Iowa310Drake University8 / yr
Kentucky110Western Kentucky University10 / yr
Puerto Rico110Universidad Politecnica de Puerto Rico10 / yr
Louisiana29University of Louisiana at Lafayette8 / yr
Maine16University of Maine6 / yr
Maryland14Capitol Technology University4 / yr
North Carolina13University of North Carolina at Charlotte3 / yr
Wyoming13University of Wyoming3 / yr
Connecticut22University of Bridgeport1 / yr
Nebraska12Nebraska Wesleyan University2 / yr
New Mexico11University of the Southwest1 / yr
Tennessee11Southwest Tennessee Community College1 / yr
Utah11Brigham Young University1 / yr

Common questions

What degrees can I earn in this program?+

You can earn a Bachelor's degree, Master's degree, an Award of at least 12 weeks but less than 1 academic year, or an Associate's degree.

How many colleges offer this program?+

There are 134 colleges in the U.S. offering the Business program.

What is the typical duration of the program?+

The duration varies depending on the degree pursued, ranging from a few months for shorter awards to four years for a Bachelor's degree.

What career opportunities are available after graduation?+

Graduates can pursue various roles in business management and marketing, with many opportunities available in the business sector.

What is the CIP code for Business, Management, Marketing, and Related Support Services?+

Business, Management, Marketing, and Related Support Services is CIP 52.9999 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Business (CIP 52.99). NCES defines it as: Any instructional program in business, management, marketing and related support services not listed above.

How many institutions offer Business, Management, Marketing, and Related Support Services programs?+

134 U.S. institutions reported Business, Management, Marketing, and Related Support Services graduates in IPEDS 2024–25, across 43 states & territories, awarding 4,722 credentials in the year. That is 100.0% of all Business graduates.

About the data on this page

Every figure comes from an official federal or public source. Here is each one and the release it is currently on.

IPEDSFall 2025–26 release, published July 28, 2026
Enrollment, completions, graduation rates, tuition, financial aid, staffing, and finance for every U.S. institution in federal student aid programs.
College ScorecardJune 10, 2026 release (merged 2025–26 files)
Institution and field-of-study costs, graduate earnings, debt, completion, and admissions outcomes compiled from federal aid records, tax data, and IPEDS.
BLS wages & outlookOEWS May 2025 release
Occupational employment and wage estimates plus 10-year job outlook, used to connect programs to real-world earnings.

Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license. This specialization accounts for nearly all Business graduates, so its figures match the Business program page.

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