California·Business and Financial Operations Occupations·SOC 13-1011

Best Agent programs in California, ranked by enrollment

Represent and promote artists, performers, and athletes in dealings with current or prospective employers.

7 schools in California run programs that feed this job, graduating 408 people a year. The job pays a median of $98,110 in California across about 4,860 jobs (BLS OEWS May 2025).

Also calledAgentTalent AgentBooking AgentTheatrical AgentBookerPromoterFilm BookerMusic Agent
Graduates / yr
408
in California
Median pay · California
$98,110
BLS OEWS May 2025
Jobs in state
4,860
people employed
Schools
7
with a feeder program
Avg graduation rate
66%
across those schools
Median net price
$31,817
per year, IPEDS

Fields of study in California that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in California that lead to this job

Ranked by graduates per year in California (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own California page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1246
60.3%
1$43,506$25,000
2156
38.2%
4$28,050$25,468
35
1.2%
1$28,050$25,468
41
0.2%
1$39,658$24,500

Top 7 schools in California

Ranked by graduates per year into this job. Graduate earnings are reported for 2 of the 7 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Naval Postgraduate School
Monterey, CA Public · 1 feeder programs
246Purchasing, Procurement/Acquisitions and Contracts Management
2Los Angeles Film School
Hollywood, CA Private for-profit · 1 feeder programs
109Arts, Entertainment, and Media Management, General$18,70641%$32,792
3University of Southern California
Los Angeles, CA Private not-for-profit · 1 feeder programs
27Arts, Entertainment, and Media Management, General$26,97592%$26,87310%
4Pepperdine University
Malibu, CA Private not-for-profit · 1 feeder programs
17Arts, Entertainment, and Media Management, General83%$41,98663%
5Claremont Graduate University
Claremont, CA Private not-for-profit · 1 feeder programs
5Fine and Studio Arts Management
6National University
San Diego, CA Private not-for-profit · 1 feeder programs
3Arts, Entertainment, and Media Management, General43%$31,817
7California Lutheran University
Thousand Oaks, CA Private not-for-profit · 1 feeder programs
1Sports Communication70%$23,12976%

All 7 schools in California

Every school in California with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in California that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Naval Postgraduate SchoolMontereyPublic2461
Los Angeles Film SchoolHollywoodPrivate for-profit1091
University of Southern CaliforniaLos AngelesPrivate not-for-profit271
Pepperdine UniversityMalibuPrivate not-for-profit171
Claremont Graduate UniversityClaremontPrivate not-for-profit51
National UniversitySan DiegoPrivate not-for-profit31
California Lutheran UniversityThousand OaksPrivate not-for-profit11

What agents and business managers of artists, performers, and athletes earn in California

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in California
$98,110
Mean annual
$159,240
Jobs in state
4,860
What the range looks like
10th pct$73,530Median$98,11090th pct$298,390
Versus the national median
+18.4%

U.S. median $82,890. California pays above the national figure.

Job concentration
3.28×

Concentrated here: California employs more of this job per worker than the U.S. average.

Metro areas in California

Los Angeles-Long Beach-Anaheim, CA
$97,750median
4,120 jobs
San Francisco-Oakland-Fremont, CA
$103,730median
180 jobs
San Diego-Chula Vista-Carlsbad, CA
$98,930median
160 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+8.7%
Much faster than average
Openings per year
2,200
new jobs plus replacements
Employment change
1,900
21,400 → 23,200
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Agents and Business Managers of Artists, Performers, and Athletes page.

How to become a Agent

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Reading ComprehensionActive ListeningSpeakingCritical ThinkingWritingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in California

Every major mapped to this job

The official federal mapping behind the rankings above.

All 5 majors mapped to Agents and Business Managers of Artists, Performers, and Athletes5 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0906Sports Communication
  • 50.1001Arts, Entertainment, and Media Management, General
  • 50.1002Fine and Studio Arts Management
  • 50.1099Arts, Entertainment, and Media Management, Other
  • 52.0202Purchasing, Procurement/Acquisitions and Contracts Management

Common questions

Answers for people weighing agents and business managers of artists, performers, and athletes programs in California.

What degree do you need to become an Agent?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Purchasing, Procurement/Acquisitions and Contracts Management, which awarded 246 degrees in California in 2024-25, 60.3% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Agent?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Business Administration, Arts, Public Relations. Together they graduate about 408 people a year in California.

How much do agents and business managers of artists, performers, and athletes earn in California?+

The median is $98,110 a year (BLS OEWS May 2025). That is 18.4% above the U.S. median of $82,890. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for agents and business managers of artists, performers, and athletes growing?+

BLS projects a +8.7% change in employment between 2024 and 2034, much faster than average, with roughly 2,200 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in California?+

7 institutions in California reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do agents and business managers of artists, performers, and athletes work under?+

Employers advertise this work under many names. O*NET records Agent, Talent Agent, Booking Agent, Theatrical Agent among the most commonly reported, all mapping to SOC 13-1011.

Agents and Business Managers of Artists, Performers, and Athletes in other statesFloridaNew YorkIllinoisTennesseeArizonaNew JerseyWisconsinTexas

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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