Business and Financial Operations Occupations·SOC 13-1011

Best degree programs for Agents and Business Managers of Artists, Performers, and Athletes, ranked by enrollment

5 college programs and 236 schools train Agents and Business Managers of Artists, Performers, and Athletes. Compare graduates per year, cost and pay, $82,890 median wage, 12,620 U.S. jobs. Federal data.

5 college programs at 236 schools train agents and business managers of artists, performers, and athletes, graduating 4,759 people a year (IPEDS completions). The largest is Sports Communication. The job pays a median of $82,890 (BLS OEWS May 2025).

Graduates / yr
4,759
from every feeder program
Median annual wage
$82,890
BLS OEWS May 2025
Projected growth
+8.7%
Much faster than average
Openings / yr
2,200
new plus replacement
Schools
236
with a feeder program
States with jobs
27
BLS reports wages

About agents and business managers of artists, performers, and athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Also calledAgentTalent AgentBooking AgentTheatrical AgentBookerPromoterFilm BookerMusic AgentPrint AgentBand ManagerCircus AgentSports Agent

Fields of study that lead to this job

Grouped at the 4-digit CIP level, the tier our program pages are built on. Numbers are graduates per year.

5 degree programs that lead to this job

Ranked by graduates per year (IPEDS completions). Graduate earnings and debt are College Scorecard figures for people who finished the program, reported at the 4-digit CIP level, so specializations within one field share a figure. That is a different measurement from the occupation-wide wages further down this page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0906
1,470
30.9%
88$39,658$24,500
2
CIP 50.1001
1,040
21.9%
70$28,050$25,468
3
CIP 50.1002
937
19.7%
62$28,050$25,468
4
CIP 52.0202
800
16.8%
35$43,506$25,000
5
CIP 50.1099
512
10.8%
15$28,050$25,468

Top 50 schools by graduates into this job

Counting every feeder program a school offers, not just its largest one.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad rateNet priceAcceptance
1Full Sail University
Winter Park, FL Private for-profit · 3 feeder programs
539Arts, Entertainment, and Media Management, Other44%$32,163
2Naval Postgraduate School
Monterey, CA Public · 1 feeder programs
246Purchasing, Procurement/Acquisitions and Contracts Management
3The New School
New York, NY Private not-for-profit · 2 feeder programs
233Fine and Studio Arts Management69%$54,18563%
4Belmont University
Nashville, TN Private not-for-profit · 2 feeder programs
165Arts, Entertainment, and Media Management, Other71%$29,24695%
5Arizona State University Campus Immersion
Tempe, AZ Public · 2 feeder programs
156Sports Communication68%90%
6University of Central Florida
Orlando, FL Public · 1 feeder programs
151Arts, Entertainment, and Media Management, General78%40%
7University of Wisconsin - Madison
Madison, WI Public · 2 feeder programs
150Sports Communication90%45%
8University of Maryland Global Campus
Adelphi, MD Public · 1 feeder programs
124Purchasing, Procurement/Acquisitions and Contracts Management33%
9Texas Tech University
Lubbock, TX Public · 1 feeder programs
122Sports Communication69%73%
10Los Angeles Film School
Hollywood, CA Private for-profit · 1 feeder programs
109Arts, Entertainment, and Media Management, General41%$32,792
11Rowan University
Glassboro, NJ Public · 3 feeder programs
105Sports Communication67%78%
12University of Oklahoma - Norman Campus
Norman, OK Public · 2 feeder programs
93Fine and Studio Arts Management75%77%
13Northwestern University
Evanston, IL Private not-for-profit · 2 feeder programs
82Arts, Entertainment, and Media Management, General95%$14,7998%
14Webster University
Saint Louis, MO Private not-for-profit · 2 feeder programs
70Purchasing, Procurement/Acquisitions and Contracts Management64%$25,09086%
15University of Nebraska - Lincoln
Lincoln, NE Public · 1 feeder programs
69Sports Communication67%87%
16Drexel University
Philadelphia, PA Private not-for-profit · 2 feeder programs
55Arts, Entertainment, and Media Management, General78%$36,00479%
17Butler University
Indianapolis, IN Private not-for-profit · 3 feeder programs
54Sports Communication80%$35,69685%
18University of Kentucky
Lexington, KY Public · 3 feeder programs
54Arts, Entertainment, and Media Management, General71%93%
19College of Charleston
Charleston, SC Public · 1 feeder programs
53Fine and Studio Arts Management66%60%
20Montclair State University
Montclair, NJ Public · 1 feeder programs
53Sports Communication65%88%
21Florida Institute of Technology
Melbourne, FL Private not-for-profit · 1 feeder programs
50Purchasing, Procurement/Acquisitions and Contracts Management64%$33,58558%
22Teachers College at Columbia University
New York, NY Private not-for-profit · 1 feeder programs
48Fine and Studio Arts Management
23University of Rhode Island
Kingston, RI Public · 1 feeder programs
44Sports Communication73%72%
24University of Georgia
Athens, GA Public · 1 feeder programs
40Sports Communication90%38%
25Athens State University
Athens, AL Public · 1 feeder programs
39Purchasing, Procurement/Acquisitions and Contracts Management
26Indiana University - Bloomington
Bloomington, IN Public · 1 feeder programs
39Fine and Studio Arts Management80%78%
27Purdue University Global
West Lafayette, IN Public · 1 feeder programs
39Purchasing, Procurement/Acquisitions and Contracts Management50%
28Columbia College Chicago
Chicago, IL Private not-for-profit · 2 feeder programs
36Fine and Studio Arts Management52%$28,08789%
29Ithaca College
Ithaca, NY Private not-for-profit · 1 feeder programs
36Sports Communication76%$28,97069%
30Clemson University
Clemson, SC Public · 1 feeder programs
35Sports Communication87%38%
31Boston University
Boston, MA Private not-for-profit · 2 feeder programs
33Fine and Studio Arts Management89%$21,95611%
32North Seattle College
Seattle, WA Public · 1 feeder programs
33Fine and Studio Arts Management33%
33Oklahoma State University - Main Campus
Stillwater, OK Public · 2 feeder programs
33Sports Communication68%75%
34Emerson College
Boston, MA Private not-for-profit · 1 feeder programs
32Sports Communication77%$40,98251%
35Miami University - Oxford
Oxford, OH Public · 2 feeder programs
32Sports Communication80%75%
36Northwest Florida State College
Niceville, FL Public · 1 feeder programs
32Purchasing, Procurement/Acquisitions and Contracts Management39%
37DePaul University
Chicago, IL Private not-for-profit · 3 feeder programs
31Sports Communication68%$28,14176%
38Fashion Institute of Technology
New York, NY Public · 1 feeder programs
28Fine and Studio Arts Management81%60%
39North Carolina State University at Raleigh
Raleigh, NC Public · 1 feeder programs
27Fine and Studio Arts Management85%42%
40Pratt Institute - Main
Brooklyn, NY Private not-for-profit · 1 feeder programs
27Fine and Studio Arts Management74%$49,08873%
41SAE Institute of Technology - Nashville
Nashville, TN Private for-profit · 1 feeder programs
27Arts, Entertainment, and Media Management, Other42%$21,395
42University of Southern California
Los Angeles, CA Private not-for-profit · 1 feeder programs
27Arts, Entertainment, and Media Management, General92%$26,87310%
43Colorado State University - Fort Collins
Fort Collins, CO Public · 1 feeder programs
26Arts, Entertainment, and Media Management, General67%89%
44Grand Canyon University
Phoenix, AZ Private not-for-profit · 1 feeder programs
26Arts, Entertainment, and Media Management, General43%$21,53579%
45St Bonaventure University
Saint Bonaventure, NY Private not-for-profit · 1 feeder programs
26Sports Communication67%$23,35282%
46SUNY at Purchase College
Purchase, NY Public · 1 feeder programs
26Fine and Studio Arts Management63%74%
47Sacred Heart University
Fairfield, CT Private not-for-profit · 1 feeder programs
25Sports Communication73%$42,70565%
48Temple University
Philadelphia, PA Public · 2 feeder programs
25Sports Communication75%80%
49Carnegie Mellon University
Pittsburgh, PA Private not-for-profit · 1 feeder programs
23Arts, Entertainment, and Media Management, General94%$23,80312%
50Ohio University - Main Campus
Athens, OH Public · 2 feeder programs
23Arts, Entertainment, and Media Management, General65%85%

What agents and business managers of artists, performers, and athletes earn

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual wage
$82,890
Mean annual
$141,580
Median hourly
$39.85/hr
People employed
12,620
What the range looks like
10th pct$48,010Median$82,89090th pct$284,570

Top-paying metro areas

Miami-Fort Lauderdale-West Palm Beach, FL
$100,650median
500 jobs
Los Angeles-Long Beach-Anaheim, CA
$97,750median
4,120 jobs
San Francisco-Oakland-Fremont, CA
$103,730median
180 jobs
San Diego-Chula Vista-Carlsbad, CA
$98,930median
160 jobs
Las Vegas-Henderson-North Las Vegas, NV
$108,580median
New York-Newark-Jersey City, NY-NJ
$83,820median
2,490 jobs
Washington-Arlington-Alexandria, DC-VA-MD-WV
$83,360median
110 jobs
Denver-Aurora-Centennial, CO
$123,950median

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+8.7%
Much faster than average
Openings per year
2,200
new jobs plus replacements
Employment change
1,900
21,400 → 23,200
Typical entry education
Bachelor's degree

Where the jobs are, state by state

Pick a state for in-state pay, the schools there, and the programs they run.

This occupation state by state: pay, jobs, and schools
StateMedian payJobsConcentrationSchoolsGraduates / yr
Florida$98,2008701.09×12819
New York$79,6202,6603.38×17512
California$98,1104,8603.28×7408
Illinois$56,5609214
Tennessee$75,3907302.74×8212
Arizonamoderate$60,3401600.62×4190
New Jerseymoderate$81,1901700.50×4176
Wisconsin$74,990400.16×6166
Texas$82,9203200.28×9165
Oklahoma400.31×5136
South Carolina800.43×7130
Massachusetts800.26×10109
Ohio$76,7901000.23×12106
North Carolina2400.59×988
Kentuckymoderate400.24×460
Michigan$82,4401060
Connecticut$81,4701701.27×653
Georgiamoderate2300.57×348
Washingtonmoderate$74,6201200.43×444
Virginiamoderate$73,4001100.34×443
Colorado$95,530800.36×540
Louisianalimited300.21×220
Utahlimited1501.05×219
Minnesota400.18×516
New Hampshiremoderate$81,690400.72×314
Arkansaslimited$78,560300.31×27
Oregonlimited900.58×24

Skills and tools

From O*NET, the U.S. Department of Labor's occupational database. Importance is a 1 to 5 scale.

What they do day to day

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.

Skills

  • Reading Comprehension4.0
  • Active Listening4.0
  • Speaking4.0
  • Critical Thinking3.8
  • Writing3.6
  • Active Learning3.5
  • Monitoring2.9
  • Learning Strategies2.6

Knowledge areas

  • Customer and Personal Service4.4
  • Sales and Marketing4.0
  • English Language3.9
  • Administration and Management3.8
  • Fine Arts3.7
  • Communications and Media3.7

Abilities

  • Oral Expression4.1
  • Written Comprehension4.0
  • Oral Comprehension4.0
  • Speech Clarity3.9
  • Problem Sensitivity3.9
  • Speech Recognition3.9

Core activities

  • Getting Information4.5
  • Establishing and Maintaining Interpersonal Relationships4.1
  • Thinking Creatively4.0
  • Communicating with People Outside the Organization4.0
  • Updating and Using Relevant Knowledge3.9
  • Organizing, Planning, and Prioritizing Work3.8

Tools and technology

hotmarks an O*NET hot technology
Adobe PhotoshophotApple macOShotFacebookhotMicrosoft ExcelhotMicrosoft Office softwarehotMicrosoft OutlookhotMicrosoft PowerPointhotMicrosoft WordhotSalesforce softwarehotZoomhot

How to get in

How to become a Agent

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Every major mapped to this job

The official federal mapping behind the rankings above.

All 5 majors mapped to Agents and Business Managers of Artists, Performers, and Athletes5 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0906Sports Communication
  • 50.1001Arts, Entertainment, and Media Management, General
  • 50.1002Fine and Studio Arts Management
  • 50.1099Arts, Entertainment, and Media Management, Other
  • 52.0202Purchasing, Procurement/Acquisitions and Contracts Management

Related careers

Jobs O*NET identifies as close to this one, with their own pay and outlook.

Common questions

What degree do you need to become an Agent?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Sports Communication, which awarded 1,470 degrees in 2024-25, 30.9% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Agent?+

The NCES CIP-to-SOC crosswalk maps 5 programs to this occupation. The largest are Arts, Public Relations, Business Administration. Together they graduate about 4,759 people a year.

How much do agents and business managers of artists, performers, and athletes earn?+

The median is $82,890 a year (BLS OEWS May 2025). The middle range runs from $48,010 at the 10th percentile to $284,570 at the 90th. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for agents and business managers of artists, performers, and athletes growing?+

BLS projects a +8.7% change in employment between 2024 and 2034, much faster than average, with roughly 2,200 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career?+

236 institutions reported graduates from at least one of the 5 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do agents and business managers of artists, performers, and athletes work under?+

Employers advertise this work under many names. O*NET records Agent, Talent Agent, Booking Agent, Theatrical Agent among the most commonly reported, all mapping to SOC 13-1011.

Agents and Business Managers of Artists, Performers, and Athletes by stateFloridaNew YorkCaliforniaIllinoisTennesseeArizonaNew JerseyWisconsinTexasOklahomaSouth CarolinaMassachusetts

About the data on this page

Rankings use IPEDS completions 2024-25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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