Wisconsin·Management Occupations·SOC 11-1021

Best General programs in Wisconsin, ranked by enrollment

Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations.

52 schools in Wisconsin run programs that feed this job, graduating 6,849 people a year. The job pays a median of $118,730 in Wisconsin across about 36,910 jobs (BLS OEWS May 2025).

Also calledStore ManagerOperations ManagerOperations DirectorGeneral Manager (GM)Gym ManagerArea ManagerZoo DirectorPrison Warden
Graduates / yr
6,849
in Wisconsin
Median pay · Wisconsin
$118,730
BLS OEWS May 2025
Jobs in state
36,910
people employed
Schools
52
with a feeder program
Avg graduation rate
54%
across those schools
Median net price
$20,965
per year, IPEDS

Fields of study in Wisconsin that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

9 programs in Wisconsin that lead to this job

Ranked by graduates per year in Wisconsin (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Wisconsin page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.0201In Wisconsin
3,439
50.2%
48$43,506$25,000
2
CIP 52.0801In Wisconsin
1,382
20.2%
23$53,572$23,672
3
CIP 52.0101In Wisconsin
994
14.5%
11$44,700$24,000
4
CIP 52.0701In Wisconsin
715
10.4%
17$43,803$23,374
5
CIP 52.1101In Wisconsin
125
1.8%
7$51,261$23,361
6
CIP 52.1301In Wisconsin
89
1.3%
7$62,069$23,500
7
CIP 44.0401In Wisconsin
53
0.8%
7$45,374$26,000
8
CIP 31.0301In Wisconsin
37
0.5%
3$33,076$25,000
9
CIP 52.0206In Wisconsin
15
0.2%
6$43,506$25,000

Top 25 schools in Wisconsin

Ranked by graduates per year into this job. Graduate earnings are reported for 39 of the 52 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Wisconsin - Madison
Madison, WI Public · 6 feeder programs
1,234Entrepreneurship/Entrepreneurial Studies90%45%
2University of Wisconsin - Whitewater
Whitewater, WI Public · 6 feeder programs
670Business/Commerce, General$49,96559%86%
3University of Wisconsin - Eau Claire
Eau Claire, WI Public · 4 feeder programs
432Business Administration and Management, General$46,25464%82%
4University of Wisconsin - Milwaukee
Milwaukee, WI Public · 6 feeder programs
374Business/Commerce, General$45,57049%91%
5University of Wisconsin - La Crosse
La Crosse, WI Public · 5 feeder programs
343Finance, General$55,96571%76%
6Chippewa Valley Technical College
Eau Claire, WI Public · 2 feeder programs
326Business Administration and Management, General$39,34450%
7University of Wisconsin - Parkside
Kenosha, WI Public · 1 feeder programs
314Business Administration and Management, General40%75%
8Milwaukee Area Technical College
Milwaukee, WI Public · 2 feeder programs
284Business Administration and Management, General$43,43725%
9Marquette University
Milwaukee, WI Private not-for-profit · 4 feeder programs
220Business Administration and Management, General$63,28583%$25,37681%
10Madison Area Technical College
Madison, WI Public · 4 feeder programs
213Business Administration and Management, General$43,08529%
11University of Wisconsin - Green Bay
Green Bay, WI Public · 5 feeder programs
188Business Administration and Management, General$48,70948%89%
12University of Wisconsin - Stevens Point
Stevens Point, WI Public · 3 feeder programs
187Business Administration and Management, General$47,45451%92%
13University of Wisconsin - Oshkosh
Oshkosh, WI Public · 5 feeder programs
171Business Administration and Management, General$57,80946%87%
14Fox Valley Technical College
Appleton, WI Public · 2 feeder programs
170Business Administration and Management, General$39,33765%
15Concordia University - Wisconsin
Mequon, WI Private not-for-profit · 7 feeder programs
140Business Administration and Management, General$56,34768%$24,40978%
16University of Wisconsin - River Falls
River Falls, WI Public · 2 feeder programs
126Business Administration and Management, General$48,57057%82%
17Mid - State Technical College
Wisconsin Rapids, WI Public · 2 feeder programs
99Entrepreneurship/Entrepreneurial Studies52%
18University of Wisconsin - Stout
Menomonie, WI Public · 1 feeder programs
98Business Administration and Management, General$54,82655%88%
19Saint Norbert College
De Pere, WI Private not-for-profit · 5 feeder programs
89Business/Commerce, General$44,82771%$23,31986%
20Northeast Wisconsin Technical College
Green Bay, WI Public · 2 feeder programs
83Business Administration and Management, General$40,09151%
21University of Wisconsin - Platteville
Platteville, WI Public · 2 feeder programs
80Business Administration and Management, General$51,29056%89%
22Carthage College
Kenosha, WI Private not-for-profit · 2 feeder programs
73Business Administration and Management, General$53,55564%$22,84487%
23Gateway Technical College
Kenosha, WI Public · 2 feeder programs
72Business Administration and Management, General$40,42651%
24Carroll University
Waukesha, WI Private not-for-profit · 3 feeder programs
70Business Administration and Management, General$41,70471%$22,60167%
25University of Wisconsin - Superior
Superior, WI Public · 1 feeder programs
64Business Administration and Management, General$45,99942%93%

All 52 schools in Wisconsin

Every school in Wisconsin with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Wisconsin that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of Wisconsin - MadisonMadisonPublic1,2346
University of Wisconsin - WhitewaterWhitewaterPublic6706
University of Wisconsin - Eau ClaireEau ClairePublic4324
University of Wisconsin - MilwaukeeMilwaukeePublic3746
University of Wisconsin - La CrosseLa CrossePublic3435
Chippewa Valley Technical CollegeEau ClairePublic3262
University of Wisconsin - ParksideKenoshaPublic3141
Milwaukee Area Technical CollegeMilwaukeePublic2842
Marquette UniversityMilwaukeePrivate not-for-profit2204
Madison Area Technical CollegeMadisonPublic2134
University of Wisconsin - Green BayGreen BayPublic1885
University of Wisconsin - Stevens PointStevens PointPublic1873
University of Wisconsin - OshkoshOshkoshPublic1715
Fox Valley Technical CollegeAppletonPublic1702
Concordia University - WisconsinMequonPrivate not-for-profit1407

What general and operations managers earn in Wisconsin

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Wisconsin
$118,730
Mean annual
$140,350
Jobs in state
36,910
What the range looks like
10th pct$59,540Median$118,73090th pct$247,560
Versus the national median
+12.3%

U.S. median $105,770. Wisconsin pays above the national figure.

Job concentration
0.56×

1.00× means the state has its expected share of these jobs.

Metro areas in Wisconsin

Fond du Lac, WI
$114,410median
580 jobs
Sheboygan, WI
$122,130median
690 jobs
Madison, WI
$126,620median
5,130 jobs
Milwaukee-Waukesha, WI
$125,490median
10,480 jobs
Janesville-Beloit, WI
$121,540median
830 jobs
Green Bay, WI
$112,500median
2,110 jobs
Oshkosh-Neenah, WI
$111,210median
1,100 jobs
Kenosha, WI
$106,310median
840 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.4%
About as fast as average
Openings per year
308,700
new jobs plus replacements
Employment change
164,000
3,712,900 → 3,876,800
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national General and Operations Managers page.

How to become a General

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
5 years or more

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

MonitoringActive ListeningSpeakingReading ComprehensionCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Wisconsin

Every major mapped to this job

The official federal mapping behind the rankings above.

All 15 majors mapped to General and Operations Managers15 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 01.8202Veterinary Office Management/Administration
  • 31.0301Parks, Recreation, and Leisure Facilities Management, General
  • 31.0399Parks, Recreation, and Leisure Facilities Management, Other
  • 44.0401Public Administration
  • 52.0101Business/Commerce, General
  • 52.0201Business Administration and Management, General
  • 52.0206Non-Profit/Public/Organizational Management
  • 52.0212Retail Management
  • 52.0215Risk Management
  • 52.0701Entrepreneurship/Entrepreneurial Studies
  • 52.0704Social Entrepreneurship
  • 52.0801Finance, General
  • 52.0810Financial Risk Management
  • 52.1101International Business/Trade/Commerce
  • 52.1301Management Science

Common questions

Answers for people weighing general and operations managers programs in Wisconsin.

What degree do you need to become a General?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Business Administration and Management, General, which awarded 3,439 degrees in Wisconsin in 2024-25, 50.2% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a General?+

The NCES CIP-to-SOC crosswalk maps 9 programs to this occupation. The largest are Business Administration, Finance and Financial Management Services, Business/Commerce, Entrepreneurial and Small Business Operations, plus 4 more. Together they graduate about 6,849 people a year in Wisconsin.

How much do general and operations managers earn in Wisconsin?+

The median is $118,730 a year (BLS OEWS May 2025). That is 12.3% above the U.S. median of $105,770. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for general and operations managers growing?+

BLS projects a +4.4% change in employment between 2024 and 2034, about as fast as average, with roughly 308,700 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Wisconsin?+

52 institutions in Wisconsin reported graduates from at least one of the 9 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do general and operations managers work under?+

Employers advertise this work under many names. O*NET records Store Manager, Operations Manager, Operations Director, General Manager (GM) among the most commonly reported, all mapping to SOC 11-1021.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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