Tennessee·Management Occupations·SOC 11-2011

Best Advertising programs in Tennessee, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

23 schools in Tennessee run programs that feed this job, graduating 1,525 people a year. The job pays a median of $98,170 in Tennessee across about jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
1,525
in Tennessee
Median pay · Tennessee
$98,170
BLS OEWS May 2025
Jobs in state
people employed
Schools
23
with a feeder program
Avg graduation rate
56%
across those schools
Median net price
$19,537
per year, IPEDS

Fields of study in Tennessee that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Tennessee that lead to this job

Ranked by graduates per year in Tennessee (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Tennessee page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Tennessee
1,261
82.7%
23$44,670$24,250
2
CIP 09.0902In Tennessee
137
9.0%
6$39,658$24,500
3
CIP 09.0903In Tennessee
103
6.8%
5$39,658$24,500
4
CIP 09.0900In Tennessee
24
1.6%
2$39,658$24,500

Top 23 schools in Tennessee

Ranked by graduates per year into this job. Graduate earnings are reported for 10 of the 23 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1The University of Tennessee - Knoxville
Knoxville, TN Public · 3 feeder programs
677Marketing/Marketing Management, General$46,89674%42%
2University of Memphis
Memphis, TN Public · 4 feeder programs
143Marketing/Marketing Management, General$43,98651%72%
3The University of Tennessee - Chattanooga
Chattanooga, TN Public · 1 feeder programs
111Marketing/Marketing Management, General50%81%
4East Tennessee State University
Johnson City, TN Public · 1 feeder programs
100Marketing/Marketing Management, General$35,63253%86%
5Middle Tennessee State University
Murfreesboro, TN Public · 1 feeder programs
89Marketing/Marketing Management, General$43,61254%69%
6Austin Peay State University
Clarksville, TN Public · 1 feeder programs
64Marketing/Marketing Management, General$31,33440%96%
7Tennessee Technological University
Cookeville, TN Public · 1 feeder programs
51Marketing/Marketing Management, General$39,99058%76%
8Belmont University
Nashville, TN Private not-for-profit · 2 feeder programs
48Marketing/Marketing Management, General$46,96871%$29,24695%
9Lipscomb University
Nashville, TN Private not-for-profit · 3 feeder programs
37Marketing/Marketing Management, General$41,66072%$24,30968%
10Freed - Hardeman University
Henderson, TN Private not-for-profit · 2 feeder programs
30Marketing/Marketing Management, General71%$19,41860%
11The University of Tennessee - Martin
Martin, TN Public · 1 feeder programs
26Marketing/Marketing Management, General$36,39753%88%
12Lee University
Cleveland, TN Private not-for-profit · 3 feeder programs
25Marketing/Marketing Management, General63%$18,91871%
13Tennessee Wesleyan University
Athens, TN Private not-for-profit · 1 feeder programs
21Marketing/Marketing Management, General48%$14,61469%
14Southern Adventist University
Collegedale, TN Private not-for-profit · 3 feeder programs
18Marketing/Marketing Management, General49%$24,18765%
15Union University
Jackson, TN Private not-for-profit · 1 feeder programs
14Marketing/Marketing Management, General$38,88666%$25,88260%
16Christian Brothers University
Memphis, TN Private not-for-profit · 1 feeder programs
13Marketing/Marketing Management, General55%$11,06387%
17Cumberland University
Lebanon, TN Private not-for-profit · 1 feeder programs
12Marketing/Marketing Management, General46%$19,20667%
18South College
Knoxville, TN Private for-profit · 1 feeder programs
12Marketing/Marketing Management, General42%$20,346
19Trevecca Nazarene University
Nashville, TN Private not-for-profit · 1 feeder programs
11Marketing/Marketing Management, General53%$14,28669%
20Carson - Newman University
Jefferson City, TN Private not-for-profit · 1 feeder programs
9Marketing/Marketing Management, General53%$19,53790%
21Maryville College
Maryville, TN Private not-for-profit · 1 feeder programs
8Marketing/Marketing Management, General50%$20,48961%
22Bryan College - Dayton
Dayton, TN Private not-for-profit · 1 feeder programs
3Marketing/Marketing Management, General50%$16,130
23Miller - Motte College - Chattanooga
Chattanooga, TN Private for-profit · 1 feeder programs
3Marketing/Marketing Management, General60%$26,425

All 23 schools in Tennessee

Every school in Tennessee with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Tennessee that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
The University of Tennessee - KnoxvilleKnoxvillePublic6773
University of MemphisMemphisPublic1434
The University of Tennessee - ChattanoogaChattanoogaPublic1111
East Tennessee State UniversityJohnson CityPublic1001
Middle Tennessee State UniversityMurfreesboroPublic891
Austin Peay State UniversityClarksvillePublic641
Tennessee Technological UniversityCookevillePublic511
Belmont UniversityNashvillePrivate not-for-profit482
Lipscomb UniversityNashvillePrivate not-for-profit373
Freed - Hardeman UniversityHendersonPrivate not-for-profit302
The University of Tennessee - MartinMartinPublic261
Lee UniversityClevelandPrivate not-for-profit253
Tennessee Wesleyan UniversityAthensPrivate not-for-profit211
Southern Adventist UniversityCollegedalePrivate not-for-profit183
Union UniversityJacksonPrivate not-for-profit141

What advertising and promotions managers earn in Tennessee

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Tennessee
$98,170
Mean annual
$104,130
Jobs in state
What the range looks like
10th pct$58,180Median$98,17090th pct$153,620
Versus the national median
-26.6%

U.S. median $133,660. Tennessee pays below the national figure.

Metro areas in Tennessee

Memphis, TN-MS-AR
$104,000median
50 jobs
Knoxville, TN
$101,850median
60 jobs
Nashville-Davidson--Murfreesboro--Franklin, TN
$78,170median

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Tennessee

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in Tennessee.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,261 degrees in Tennessee in 2024-25, 82.7% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 1,525 people a year in Tennessee.

How much do advertising and promotions managers earn in Tennessee?+

The median is $98,170 a year (BLS OEWS May 2025). That is 26.6% below the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Tennessee?+

23 institutions in Tennessee reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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