Illinois·Management Occupations·SOC 11-2011

Best Advertising programs in Illinois, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

49 schools in Illinois run programs that feed this job, graduating 1,993 people a year. The job pays a median of $167,330 in Illinois across about 160 jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
1,993
in Illinois
Median pay · Illinois
$167,330
BLS OEWS May 2025
Jobs in state
160
people employed
Schools
49
with a feeder program
Avg graduation rate
54%
across those schools
Median net price
$18,904
per year, IPEDS

Fields of study in Illinois that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Illinois that lead to this job

Ranked by graduates per year in Illinois (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Illinois page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Illinois
1,654
83.0%
48$44,670$24,250
2
CIP 09.0903In Illinois
242
12.1%
4$39,658$24,500
3
CIP 09.0902In Illinois
79
4.0%
7$39,658$24,500
4
CIP 09.0900In Illinois
18
0.9%
2$39,658$24,500

Top 25 schools in Illinois

Ranked by graduates per year into this job. Graduate earnings are reported for 21 of the 49 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Illinois Urbana - Champaign
Champaign, IL Public · 2 feeder programs
350Advertising$48,06385%42%
2Illinois State University
Normal, IL Public · 2 feeder programs
313Marketing/Marketing Management, General$51,68765%88%
3University of Illinois Chicago
Chicago, IL Public · 1 feeder programs
219Marketing/Marketing Management, General$42,78262%77%
4DePaul University
Chicago, IL Private not-for-profit · 1 feeder programs
205Marketing/Marketing Management, General$50,01268%$28,14176%
5Loyola University Chicago
Chicago, IL Private not-for-profit · 2 feeder programs
131Marketing/Marketing Management, General$51,06573%$33,45482%
6Northern Illinois University
Dekalb, IL Public · 1 feeder programs
82Marketing/Marketing Management, General$51,13749%70%
7Columbia College Chicago
Chicago, IL Private not-for-profit · 3 feeder programs
58Marketing/Marketing Management, General$36,38652%$28,08789%
8Aurora University
Aurora, IL Private not-for-profit · 1 feeder programs
53Marketing/Marketing Management, General$39,48260%$18,43181%
9Southern Illinois University - Carbondale
Carbondale, IL Public · 1 feeder programs
41Marketing/Marketing Management, General$40,24462%87%
10Bradley University
Peoria, IL Private not-for-profit · 2 feeder programs
40Marketing/Marketing Management, General$48,66376%$21,76877%
11Midwestern Career College
Chicago, IL Private for-profit · 1 feeder programs
40Marketing/Marketing Management, General54%$12,455
12Northeastern Illinois University
Chicago, IL Public · 1 feeder programs
39Marketing/Marketing Management, General$43,32022%75%
13North Central College
Naperville, IL Private not-for-profit · 1 feeder programs
32Marketing/Marketing Management, General$45,46464%$20,05277%
14Olivet Nazarene University
Bourbonnais, IL Private not-for-profit · 2 feeder programs
30Marketing/Marketing Management, General$40,82961%$20,90356%
15Augustana College
Rock Island, IL Private not-for-profit · 1 feeder programs
28Marketing/Marketing Management, General73%$14,96063%
16Eastern Illinois University
Charleston, IL Public · 2 feeder programs
25Marketing/Marketing Management, General$46,84447%65%
17Lewis University
Romeoville, IL Private not-for-profit · 2 feeder programs
24Marketing/Marketing Management, General$43,19667%$17,63271%
18Elmhurst University
Elmhurst, IL Private not-for-profit · 1 feeder programs
23Marketing/Marketing Management, General$40,07470%$20,79474%
19McKendree University
Lebanon, IL Private not-for-profit · 1 feeder programs
22Marketing/Marketing Management, General$34,87253%$23,99472%
20McHenry County College
Crystal Lake, IL Public · 1 feeder programs
21Marketing/Marketing Management, General37%
21Western Illinois University
Macomb, IL Public · 1 feeder programs
19Marketing/Marketing Management, General$39,97745%71%
22Dominican University
River Forest, IL Private not-for-profit · 2 feeder programs
18Marketing/Marketing Management, General55%$16,17690%
23Roosevelt University
Chicago, IL Private not-for-profit · 1 feeder programs
18Marketing/Marketing Management, General$42,72035%$21,08597%
24Oakton College
Des Plaines, IL Public · 1 feeder programs
15Marketing/Marketing Management, General37%
25Benedictine University
Lisle, IL Private not-for-profit · 1 feeder programs
12Marketing/Marketing Management, General$44,41750%$23,57095%

All 49 schools in Illinois

Every school in Illinois with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Illinois that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of Illinois Urbana - ChampaignChampaignPublic3502
Illinois State UniversityNormalPublic3132
University of Illinois ChicagoChicagoPublic2191
DePaul UniversityChicagoPrivate not-for-profit2051
Loyola University ChicagoChicagoPrivate not-for-profit1312
Northern Illinois UniversityDekalbPublic821
Columbia College ChicagoChicagoPrivate not-for-profit583
Aurora UniversityAuroraPrivate not-for-profit531
Southern Illinois University - CarbondaleCarbondalePublic411
Bradley UniversityPeoriaPrivate not-for-profit402
Midwestern Career CollegeChicagoPrivate for-profit401
Northeastern Illinois UniversityChicagoPublic391
North Central CollegeNapervillePrivate not-for-profit321
Olivet Nazarene UniversityBourbonnaisPrivate not-for-profit302
Augustana CollegeRock IslandPrivate not-for-profit281

What advertising and promotions managers earn in Illinois

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Illinois
$167,330
Mean annual
$163,850
Jobs in state
160
What the range looks like
10th pct$75,810Median$167,33090th pct$223,250
Versus the national median
+25.2%

U.S. median $133,660. Illinois pays above the national figure.

Job concentration
0.19×

1.00× means the state has its expected share of these jobs.

Metro areas in Illinois

Chicago-Naperville-Elgin, IL-IN
$166,390median
160 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Illinois

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in Illinois.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,654 degrees in Illinois in 2024-25, 83.0% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 1,993 people a year in Illinois.

How much do advertising and promotions managers earn in Illinois?+

The median is $167,330 a year (BLS OEWS May 2025). That is 25.2% above the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Illinois?+

49 institutions in Illinois reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkAlabama

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

All Clema data sources and release dates →

Explore every U.S. college in one conversation

Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.

Free for teams up to 3 · No credit card