New York·Management Occupations·SOC 11-2011

Best Advertising programs in New York, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

67 schools in New York run programs that feed this job, graduating 2,150 people a year. The job pays a median of $173,700 in New York across about 3,550 jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
2,150
in New York
Median pay · New York
$173,700
BLS OEWS May 2025
Jobs in state
3,550
people employed
Schools
67
with a feeder program
Avg graduation rate
56%
across those schools
Median net price
$27,316
per year, IPEDS

Fields of study in New York that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in New York that lead to this job

Ranked by graduates per year in New York (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own New York page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In New York
1,521
70.7%
57$44,670$24,250
2
CIP 09.0903In New York
252
11.7%
8$39,658$24,500
3
CIP 09.0902In New York
195
9.1%
7$39,658$24,500
4
CIP 09.0900In New York
182
8.5%
9$39,658$24,500

Top 25 schools in New York

Ranked by graduates per year into this job. Graduate earnings are reported for 30 of the 67 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Syracuse University
Syracuse, NY Private not-for-profit · 4 feeder programs
355Marketing/Marketing Management, General$57,77784%$28,85146%
2Siena University
Loudonville, NY Private not-for-profit · 2 feeder programs
119Marketing/Marketing Management, General$49,31275%$30,13869%
3Hofstra University
Hempstead, NY Private not-for-profit · 2 feeder programs
101Marketing/Marketing Management, General$46,78069%$34,53968%
4Pace University
New York, NY Private not-for-profit · 2 feeder programs
97Advertising$44,48560%$29,99476%
5CUNY Bernard M Baruch College
New York, NY Public · 1 feeder programs
87Marketing/Marketing Management, General72%48%
6St. John's University - New York
Queens, NY Private not-for-profit · 2 feeder programs
77Marketing/Marketing Management, General$33,53466%$27,35983%
7State University of New York at Oswego
Oswego, NY Public · 2 feeder programs
73Marketing/Marketing Management, General$41,90360%81%
8CUNY Borough of Manhattan Community College
New York, NY Public · 1 feeder programs
72Marketing/Marketing Management, General25%
9Binghamton University
Vestal, NY Public · 1 feeder programs
60Marketing/Marketing Management, General$47,92282%39%
10Iona University
New Rochelle, NY Private not-for-profit · 2 feeder programs
60Marketing/Marketing Management, General$39,59556%$27,66087%
11Nassau Community College
Garden City, NY Public · 1 feeder programs
46Marketing/Marketing Management, General$19,00223%
12St Bonaventure University
Saint Bonaventure, NY Private not-for-profit · 1 feeder programs
43Marketing/Marketing Management, General$41,15267%$23,35282%
13Berkeley College - New York
New York, NY Private for-profit · 1 feeder programs
40Marketing/Marketing Management, General$35,86744%$29,326
14Manhattan University
Riverdale, NY Private not-for-profit · 1 feeder programs
40Marketing/Marketing Management, General$49,39864%$26,80779%
15Touro University
New York, NY Private not-for-profit · 1 feeder programs
39Marketing/Marketing Management, General$30,03072%$27,11061%
16CUNY New York City College of Technology
Brooklyn, NY Public · 1 feeder programs
38Marketing/Marketing Management, General$26,93021%80%
17New York University
New York, NY Private not-for-profit · 1 feeder programs
38Marketing/Marketing Management, General88%$29,0239%
18Ithaca College
Ithaca, NY Private not-for-profit · 1 feeder programs
37Public Relations, Advertising, and Applied Communication$39,44676%$28,97069%
19LIM College
New York, NY Private for-profit · 1 feeder programs
36Marketing/Marketing Management, General$42,46751%$37,01496%
20Le Moyne College
Syracuse, NY Private not-for-profit · 1 feeder programs
35Marketing/Marketing Management, General$43,08073%$20,35683%
21St. John Fisher University
Rochester, NY Private not-for-profit · 2 feeder programs
35Marketing/Marketing Management, General$44,67974%$25,21366%
22Marist University
Poughkeepsie, NY Private not-for-profit · 1 feeder programs
34Public Relations, Advertising, and Applied Communication80%$33,86757%
23State University of New York at New Paltz
New Paltz, NY Public · 1 feeder programs
34Marketing/Marketing Management, General$37,94672%62%
24Yeshiva University
New York, NY Private not-for-profit · 1 feeder programs
34Marketing/Marketing Management, General83%$39,69656%
25Adelphi University
Garden City, NY Private not-for-profit · 1 feeder programs
26Marketing/Marketing Management, General$42,20067%$27,32666%

All 67 schools in New York

Every school in New York with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in New York that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Syracuse UniversitySyracusePrivate not-for-profit3554
Siena UniversityLoudonvillePrivate not-for-profit1192
Hofstra UniversityHempsteadPrivate not-for-profit1012
Pace UniversityNew YorkPrivate not-for-profit972
CUNY Bernard M Baruch CollegeNew YorkPublic871
St. John's University - New YorkQueensPrivate not-for-profit772
State University of New York at OswegoOswegoPublic732
CUNY Borough of Manhattan Community CollegeNew YorkPublic721
Binghamton UniversityVestalPublic601
Iona UniversityNew RochellePrivate not-for-profit602
Nassau Community CollegeGarden CityPublic461
St Bonaventure UniversitySaint BonaventurePrivate not-for-profit431
Berkeley College - New YorkNew YorkPrivate for-profit401
Manhattan UniversityRiverdalePrivate not-for-profit401
Touro UniversityNew YorkPrivate not-for-profit391

What advertising and promotions managers earn in New York

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in New York
$173,700
Mean annual
$201,360
Jobs in state
3,550
What the range looks like
10th pct$75,430Median$173,70090th pct$343,540
Versus the national median
+30.0%

U.S. median $133,660. New York pays above the national figure.

Job concentration
2.66×

Concentrated here: New York employs more of this job per worker than the U.S. average.

Metro areas in New York

New York-Newark-Jersey City, NY-NJ
$174,390median
3,630 jobs
Buffalo-Cheektowaga, NY
$156,500median
40 jobs
Albany-Schenectady-Troy, NY
$114,990median
50 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in New York

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in New York.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,521 degrees in New York in 2024-25, 70.7% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 2,150 people a year in New York.

How much do advertising and promotions managers earn in New York?+

The median is $173,700 a year (BLS OEWS May 2025). That is 30.0% above the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in New York?+

67 institutions in New York reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganIllinoisAlabama

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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