Tennessee·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Tennessee, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

20 schools in Tennessee run programs that feed this job, graduating 590 people a year. The job pays a median of $60,900 in Tennessee across about 3,380 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
590
in Tennessee
Median pay · Tennessee
$60,900
BLS OEWS May 2025
Jobs in state
3,380
people employed
Schools
20
with a feeder program
Avg graduation rate
57%
across those schools
Median net price
$19,537
per year, IPEDS

Fields of study in Tennessee that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

8 programs in Tennessee that lead to this job

Ranked by graduates per year in Tennessee (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Tennessee page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0101In Tennessee
248
42.0%
11$34,858$25,000
2
CIP 09.0100In Tennessee
165
28.0%
4$34,858$25,000
3
CIP 09.0902In Tennessee
137
23.2%
6$39,658$24,500
4
CIP 09.0900In Tennessee
24
4.1%
2$39,658$24,500
5
CIP 09.0906In Tennessee
7
1.2%
2$39,658$24,500
6
CIP 52.0501In Tennessee
6
1.0%
1$41,000$26,000
7
CIP 09.0905In Tennessee
2
0.3%
1$39,658$24,500
8
CIP 09.0907In Tennessee
1
0.2%
1$39,658$24,500

Top 20 schools in Tennessee

Ranked by graduates per year into this job. Graduate earnings are reported for 10 of the 20 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1The University of Tennessee - Knoxville
Knoxville, TN Public · 2 feeder programs
209Speech Communication and Rhetoric$41,25874%42%
2The University of Tennessee - Chattanooga
Chattanooga, TN Public · 1 feeder programs
117Communication, General$33,08250%81%
3Middle Tennessee State University
Murfreesboro, TN Public · 1 feeder programs
47Speech Communication and Rhetoric$29,87754%69%
4Tennessee State University
Nashville, TN Public · 1 feeder programs
44Communication, General$25,14034%70%
5University of Memphis
Memphis, TN Public · 3 feeder programs
31Public Relations/Image Management$39,81951%72%
6Belmont University
Nashville, TN Private not-for-profit · 2 feeder programs
23Speech Communication and Rhetoric$41,88971%$29,24695%
7Vanderbilt University
Nashville, TN Private not-for-profit · 1 feeder programs
19Speech Communication and Rhetoric94%$14,8546%
8Lipscomb University
Nashville, TN Private not-for-profit · 2 feeder programs
18Public Relations/Image Management72%$24,30968%
9Lee University
Cleveland, TN Private not-for-profit · 2 feeder programs
16Speech Communication and Rhetoric$27,36563%$18,91871%
10Freed - Hardeman University
Henderson, TN Private not-for-profit · 2 feeder programs
14Public Relations/Image Management71%$19,41860%
11Bryan College - Dayton
Dayton, TN Private not-for-profit · 1 feeder programs
13Speech Communication and Rhetoric50%$16,130
12Southern Adventist University
Collegedale, TN Private not-for-profit · 2 feeder programs
10Public Relations/Image Management49%$24,18765%
13Christian Brothers University
Memphis, TN Private not-for-profit · 1 feeder programs
6Business/Corporate Communications, General55%$11,06387%
14Union University
Jackson, TN Private not-for-profit · 1 feeder programs
6Speech Communication and Rhetoric66%$25,88260%
15Carson - Newman University
Jefferson City, TN Private not-for-profit · 1 feeder programs
5Speech Communication and Rhetoric$28,22153%$19,53790%
16Trevecca Nazarene University
Nashville, TN Private not-for-profit · 1 feeder programs
5Speech Communication and Rhetoric$27,05353%$14,28669%
17Tusculum University
Greeneville, TN Private not-for-profit · 1 feeder programs
3Communication, General25%$22,57772%
18Tennessee Wesleyan University
Athens, TN Private not-for-profit · 1 feeder programs
2Sports Communication48%$14,61469%
19Maryville College
Maryville, TN Private not-for-profit · 1 feeder programs
1International and Intercultural Communication50%$20,48961%
20The University of Tennessee - Martin
Martin, TN Public · 1 feeder programs
1Communication, General$26,80353%88%

All 20 schools in Tennessee

Every school in Tennessee with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Tennessee that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
The University of Tennessee - KnoxvilleKnoxvillePublic2092
The University of Tennessee - ChattanoogaChattanoogaPublic1171
Middle Tennessee State UniversityMurfreesboroPublic471
Tennessee State UniversityNashvillePublic441
University of MemphisMemphisPublic313
Belmont UniversityNashvillePrivate not-for-profit232
Vanderbilt UniversityNashvillePrivate not-for-profit191
Lipscomb UniversityNashvillePrivate not-for-profit182
Lee UniversityClevelandPrivate not-for-profit162
Freed - Hardeman UniversityHendersonPrivate not-for-profit142
Bryan College - DaytonDaytonPrivate not-for-profit131
Southern Adventist UniversityCollegedalePrivate not-for-profit102
Christian Brothers UniversityMemphisPrivate not-for-profit61
Union UniversityJacksonPrivate not-for-profit61
Carson - Newman UniversityJefferson CityPrivate not-for-profit51

What public relations specialists earn in Tennessee

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Tennessee
$60,900
Mean annual
$65,360
Jobs in state
3,380
What the range looks like
10th pct$37,450Median$60,90090th pct$98,370
Versus the national median
-18.5%

U.S. median $74,750. Tennessee pays below the national figure.

Job concentration
0.57×

1.00× means the state has its expected share of these jobs.

Metro areas in Tennessee

Nashville-Davidson--Murfreesboro--Franklin, TN
$62,870median
1,350 jobs
Memphis, TN-MS-AR
$61,000median
670 jobs
Chattanooga, TN-GA
$66,370median
330 jobs
Knoxville, TN
$57,360median
420 jobs
Kingsport-Bristol, TN-VA
$59,960median
90 jobs
Clarksville, TN-KY
$56,890median
80 jobs
Jackson, TN
$52,580median
40 jobs
Johnson City, TN
$51,890median
50 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Tennessee

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Tennessee.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 248 degrees in Tennessee in 2024-25, 42.0% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 8 programs to this occupation. The largest are Communication and Media Studies, Public Relations, Business/Corporate Communications. Together they graduate about 590 people a year in Tennessee.

How much do public relations specialists earn in Tennessee?+

The median is $60,900 a year (BLS OEWS May 2025). That is 18.5% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Tennessee?+

20 institutions in Tennessee reported graduates from at least one of the 8 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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