Florida·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Florida, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

41 schools in Florida run programs that feed this job, graduating 3,151 people a year. The job pays a median of $63,660 in Florida across about 17,820 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
3,151
in Florida
Median pay · Florida
$63,660
BLS OEWS May 2025
Jobs in state
17,820
people employed
Schools
41
with a feeder program
Avg graduation rate
57%
across those schools
Median net price
$28,325
per year, IPEDS

Fields of study in Florida that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

7 programs in Florida that lead to this job

Ranked by graduates per year in Florida (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Florida page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0101In Florida
1,424
45.2%
15$34,858$25,000
2
CIP 09.0900In Florida
795
25.2%
15$39,658$24,500
3
CIP 09.0902In Florida
410
13.0%
11$39,658$24,500
4
CIP 09.0100In Florida
375
11.9%
10$34,858$25,000
5
CIP 09.0906In Florida
124
3.9%
6$39,658$24,500
6
CIP 09.0907In Florida
22
0.7%
2$39,658$24,500
7
CIP 09.0904In Florida
1
0.0%
1$39,658$24,500

Top 25 schools in Florida

Ranked by graduates per year into this job. Graduate earnings are reported for 21 of the 41 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Central Florida
Orlando, FL Public · 2 feeder programs
444Speech Communication and Rhetoric$37,02178%40%
2Florida International University
Miami, FL Public · 2 feeder programs
437Speech Communication and Rhetoric$36,42474%55%
3University of South Florida
Tampa, FL Public · 2 feeder programs
411Speech Communication and Rhetoric$34,53077%43%
4The University of Tampa
Tampa, FL Private not-for-profit · 3 feeder programs
229Public Relations, Advertising, and Applied Communication$36,97764%$33,07040%
5Florida Atlantic University
Boca Raton, FL Public · 1 feeder programs
225Speech Communication and Rhetoric$34,72063%66%
6University of North Florida
Jacksonville, FL Public · 3 feeder programs
190Communication, General$36,84269%53%
7University of Florida
Gainesville, FL Public · 1 feeder programs
183Public Relations/Image Management$42,09991%24%
8Florida State University
Tallahassee, FL Public · 1 feeder programs
163Public Relations, Advertising, and Applied Communication$41,06086%24%
9Full Sail University
Winter Park, FL Private for-profit · 2 feeder programs
149Sports Communication$26,72844%$32,163
10University of Miami
Coral Gables, FL Private not-for-profit · 2 feeder programs
131Public Relations/Image Management$43,91784%$26,58919%
11Florida Gulf Coast University
Fort Myers, FL Public · 1 feeder programs
118Speech Communication and Rhetoric$39,34257%63%
12Rollins College
Winter Park, FL Private not-for-profit · 1 feeder programs
66Communication, General$36,28575%$31,43848%
13University of Florida - Online
Gainesville, FL Public · 1 feeder programs
32Public Relations/Image Management$42,09985%61%
14Ave Maria University
Ave Maria, FL Private not-for-profit · 1 feeder programs
29Communication, General$36,84254%$22,23541%
15Palm Beach Atlantic University
West Palm Beach, FL Private not-for-profit · 3 feeder programs
27Speech Communication and Rhetoric55%$32,03182%
16Florida Agricultural and Mechanical University
Tallahassee, FL Public · 1 feeder programs
26Public Relations/Image Management$28,51653%21%
17Miami Media School
Doral, FL Private for-profit · 2 feeder programs
24International and Intercultural Communication$14,22965%$31,195
18Valencia College
Orlando, FL Public · 1 feeder programs
24Public Relations/Image Management48%
19Florida Southern College
Lakeland, FL Private not-for-profit · 3 feeder programs
19Public Relations, Advertising, and Applied Communication$35,02371%$28,32564%
20Barry University
Miami, FL Private not-for-profit · 2 feeder programs
18Communication, General38%$24,71977%
21Stetson University
DeLand, FL Private not-for-profit · 1 feeder programs
18Speech Communication and Rhetoric$33,19062%$21,94872%
22Flagler College
Saint Augustine, FL Private not-for-profit · 1 feeder programs
17Public Relations, Advertising, and Applied Communication$32,71356%$28,07081%
23University of West Florida
Pensacola, FL Public · 1 feeder programs
16Public Relations, Advertising, and Applied Communication59%58%
24Webber International University
Babson Park, FL Private not-for-profit · 1 feeder programs
16Public Relations, Advertising, and Applied Communication28%$30,61469%
25Nova Southeastern University
Fort Lauderdale, FL Private not-for-profit · 1 feeder programs
15Speech Communication and Rhetoric63%$31,67273%

All 41 schools in Florida

Every school in Florida with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Florida that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of Central FloridaOrlandoPublic4442
Florida International UniversityMiamiPublic4372
University of South FloridaTampaPublic4112
The University of TampaTampaPrivate not-for-profit2293
Florida Atlantic UniversityBoca RatonPublic2251
University of North FloridaJacksonvillePublic1903
University of FloridaGainesvillePublic1831
Florida State UniversityTallahasseePublic1631
Full Sail UniversityWinter ParkPrivate for-profit1492
University of MiamiCoral GablesPrivate not-for-profit1312
Florida Gulf Coast UniversityFort MyersPublic1181
Rollins CollegeWinter ParkPrivate not-for-profit661
University of Florida - OnlineGainesvillePublic321
Ave Maria UniversityAve MariaPrivate not-for-profit291
Palm Beach Atlantic UniversityWest Palm BeachPrivate not-for-profit273

What public relations specialists earn in Florida

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Florida
$63,660
Mean annual
$71,950
Jobs in state
17,820
What the range looks like
10th pct$37,000Median$63,66090th pct$115,680
Versus the national median
-14.8%

U.S. median $74,750. Florida pays below the national figure.

Job concentration
0.98×

1.00× means the state has its expected share of these jobs.

Metro areas in Florida

Jacksonville, FL
$63,620median
1,070 jobs
Orlando-Kissimmee-Sanford, FL
$67,370median
2,320 jobs
Miami-Fort Lauderdale-West Palm Beach, FL
$64,600median
5,460 jobs
Tampa-St. Petersburg-Clearwater, FL
$64,690median
2,590 jobs
Naples-Marco Island, FL
$67,780median
270 jobs
Wildwood-The Villages, FL
$71,060median
40 jobs
Palm Bay-Melbourne-Titusville, FL
$62,400median
380 jobs
Tallahassee, FL
$59,590median
760 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Florida

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Florida.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 1,424 degrees in Florida in 2024-25, 45.2% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 7 programs to this occupation. The largest are Communication and Media Studies, Public Relations. Together they graduate about 3,151 people a year in Florida.

How much do public relations specialists earn in Florida?+

The median is $63,660 a year (BLS OEWS May 2025). That is 14.8% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Florida?+

41 institutions in Florida reported graduates from at least one of the 7 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

All Clema data sources and release dates →

Explore every U.S. college in one conversation

Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.

Free for teams up to 3 · No credit card