North Carolina·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in North Carolina, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

30 schools in North Carolina run programs that feed this job, graduating 1,775 people a year. The job pays a median of $67,230 in North Carolina across about 9,910 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
1,775
in North Carolina
Median pay · North Carolina
$67,230
BLS OEWS May 2025
Jobs in state
9,910
people employed
Schools
30
with a feeder program
Avg graduation rate
59%
across those schools
Median net price
$22,351
per year, IPEDS

Fields of study in North Carolina that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

6 programs in North Carolina that lead to this job

Ranked by graduates per year in North Carolina (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own North Carolina page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
11,335
75.2%
15$34,858$25,000
2331
18.6%
14$34,858$25,000
348
2.7%
1$39,658$24,500
439
2.2%
5$39,658$24,500
520
1.1%
4$39,658$24,500
62
0.1%
1$39,658$24,500

Top 25 schools in North Carolina

Ranked by graduates per year into this job. Graduate earnings are reported for 16 of the 30 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1East Carolina University
Greenville, NC Public · 1 feeder programs
293Speech Communication and Rhetoric$37,81363%89%
2University of North Carolina at Charlotte
Charlotte, NC Public · 1 feeder programs
253Speech Communication and Rhetoric$38,23469%80%
3North Carolina State University at Raleigh
Raleigh, NC Public · 1 feeder programs
207Speech Communication and Rhetoric$39,88985%42%
4University of North Carolina Wilmington
Wilmington, NC Public · 1 feeder programs
177Speech Communication and Rhetoric$36,69571%64%
5Appalachian State University
Boone, NC Public · 2 feeder programs
153Speech Communication and Rhetoric$38,33175%90%
6Wake Forest University
Winston-Salem, NC Private not-for-profit · 1 feeder programs
149Communication, General$42,05589%$20,91422%
7University of North Carolina at Chapel Hill
Chapel Hill, NC Public · 1 feeder programs
135Speech Communication and Rhetoric$43,34891%15%
8High Point University
High Point, NC Private not-for-profit · 2 feeder programs
107Communication, General74%$37,07275%
9University of North Carolina at Greensboro
Greensboro, NC Public · 1 feeder programs
71Speech Communication and Rhetoric$30,55956%89%
10Queens University of Charlotte
Charlotte, NC Private not-for-profit · 1 feeder programs
41Communication, General$36,27961%$24,87262%
11Western Carolina University
Cullowhee, NC Public · 1 feeder programs
41Speech Communication and Rhetoric$28,99660%82%
12Fayetteville State University
Fayetteville, NC Public · 1 feeder programs
22Speech Communication and Rhetoric$24,21038%82%
13Wingate University
Wingate, NC Private not-for-profit · 3 feeder programs
20Sports Communication$40,43846%$21,58591%
14Davidson College
Davidson, NC Private not-for-profit · 1 feeder programs
17Communication, General91%$16,62813%
15Campbell University
Buies Creek, NC Private not-for-profit · 4 feeder programs
13Communication, General61%$23,33187%
16Meredith College
Raleigh, NC Private not-for-profit · 2 feeder programs
13Public Relations, Advertising, and Applied Communication$40,76270%$19,55274%
17North Carolina A & T State University
Greensboro, NC Public · 1 feeder programs
10Speech Communication and Rhetoric$28,98557%50%
18Catawba College
Salisbury, NC Private not-for-profit · 1 feeder programs
7Speech Communication and Rhetoric$32,32347%$17,91675%
19Montreat College
Montreat, NC Private not-for-profit · 1 feeder programs
7Communication, General50%$25,76369%
20Johnson & Wales University - Charlotte
Charlotte, NC Private not-for-profit · 1 feeder programs
6Communication, General$28,06249%$29,44680%
21William Peace University
Raleigh, NC Private not-for-profit · 2 feeder programs
6Communication, General45%$23,10894%
22North Carolina Wesleyan University
Rocky Mount, NC Private not-for-profit · 1 feeder programs
5Speech Communication and Rhetoric42%$18,90580%
23Gaston College
Dallas, NC Public · 1 feeder programs
4Sports Communication63%
24Methodist University
Fayetteville, NC Private not-for-profit · 1 feeder programs
4Speech Communication and Rhetoric44%$24,55175%
25University of Mount Olive
Mount Olive, NC Private not-for-profit · 1 feeder programs
4Sports Communication52%$16,47376%

All 30 schools in North Carolina

Every school in North Carolina with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in North Carolina that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
East Carolina UniversityGreenvillePublic2931
University of North Carolina at CharlotteCharlottePublic2531
North Carolina State University at RaleighRaleighPublic2071
University of North Carolina WilmingtonWilmingtonPublic1771
Appalachian State UniversityBoonePublic1532
Wake Forest UniversityWinston-SalemPrivate not-for-profit1491
University of North Carolina at Chapel HillChapel HillPublic1351
High Point UniversityHigh PointPrivate not-for-profit1072
University of North Carolina at GreensboroGreensboroPublic711
Queens University of CharlotteCharlottePrivate not-for-profit411
Western Carolina UniversityCullowheePublic411
Fayetteville State UniversityFayettevillePublic221
Wingate UniversityWingatePrivate not-for-profit203
Davidson CollegeDavidsonPrivate not-for-profit171
Campbell UniversityBuies CreekPrivate not-for-profit134

What public relations specialists earn in North Carolina

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in North Carolina
$67,230
Mean annual
$78,940
Jobs in state
9,910
What the range looks like
10th pct$39,840Median$67,23090th pct$136,450
Versus the national median
-10.1%

U.S. median $74,750. North Carolina pays below the national figure.

Job concentration
1.10×

1.00× means the state has its expected share of these jobs.

Metro areas in North Carolina

Charlotte-Concord-Gastonia, NC-SC
$75,190median
2,470 jobs
Durham-Chapel Hill, NC
$76,970median
1,090 jobs
Raleigh-Cary, NC
$68,790median
2,330 jobs
Pinehurst-Southern Pines, NC
$64,090median
60 jobs
Fayetteville, NC
$77,500median
170 jobs
Wilmington, NC
$63,620median
340 jobs
Greensboro-High Point, NC
$62,580median
490 jobs
Greenville, NC
$68,960median
130 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in North Carolina

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in North Carolina.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 1,335 degrees in North Carolina in 2024-25, 75.2% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 6 programs to this occupation. The largest are Communication and Media Studies, Public Relations. Together they graduate about 1,775 people a year in North Carolina.

How much do public relations specialists earn in North Carolina?+

The median is $67,230 a year (BLS OEWS May 2025). That is 10.1% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in North Carolina?+

30 institutions in North Carolina reported graduates from at least one of the 6 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

Public Relations Specialists in other statesCaliforniaTexasFloridaNew YorkArizonaOhioMassachusettsVirginia

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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