North Carolina·Management Occupations·SOC 11-2011

Best Advertising programs in North Carolina, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

20 schools in North Carolina run programs that feed this job, graduating 1,420 people a year. The job pays a median of $121,730 in North Carolina across about jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
1,420
in North Carolina
Median pay · North Carolina
$121,730
BLS OEWS May 2025
Jobs in state
people employed
Schools
20
with a feeder program
Avg graduation rate
59%
across those schools
Median net price
$23,331
per year, IPEDS

Fields of study in North Carolina that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in North Carolina that lead to this job

Ranked by graduates per year in North Carolina (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own North Carolina page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
11,281
90.2%
20$44,670$24,250
271
5.0%
1$39,658$24,500
348
3.4%
1$39,658$24,500
420
1.4%
4$39,658$24,500

Top 20 schools in North Carolina

Ranked by graduates per year into this job. Graduate earnings are reported for 12 of the 20 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Appalachian State University
Boone, NC Public · 3 feeder programs
330Marketing/Marketing Management, General$42,99975%90%
2East Carolina University
Greenville, NC Public · 1 feeder programs
270Marketing/Marketing Management, General$45,87063%89%
3University of North Carolina at Charlotte
Charlotte, NC Public · 1 feeder programs
246Marketing/Marketing Management, General$43,61969%80%
4Elon University
Elon, NC Private not-for-profit · 1 feeder programs
96Marketing/Marketing Management, General$55,89384%$33,68866%
5University of North Carolina at Greensboro
Greensboro, NC Public · 1 feeder programs
90Marketing/Marketing Management, General56%89%
6Western Carolina University
Cullowhee, NC Public · 1 feeder programs
82Marketing/Marketing Management, General$33,19760%82%
7High Point University
High Point, NC Private not-for-profit · 1 feeder programs
70Marketing/Marketing Management, General74%$37,07275%
8North Carolina A & T State University
Greensboro, NC Public · 1 feeder programs
69Marketing/Marketing Management, General$48,04257%50%
9North Carolina State University at Raleigh
Raleigh, NC Public · 1 feeder programs
32Marketing/Marketing Management, General$117,55785%42%
10Wingate University
Wingate, NC Private not-for-profit · 2 feeder programs
30Marketing/Marketing Management, General$36,77746%$21,58591%
11Meredith College
Raleigh, NC Private not-for-profit · 2 feeder programs
26Marketing/Marketing Management, General$45,88370%$19,55274%
12Campbell University
Buies Creek, NC Private not-for-profit · 1 feeder programs
17Marketing/Marketing Management, General$40,57261%$23,33187%
13Lenoir - Rhyne University
Hickory, NC Private not-for-profit · 2 feeder programs
16Marketing/Marketing Management, General48%$23,92085%
14Belmont Abbey College
Belmont, NC Private not-for-profit · 1 feeder programs
10Marketing/Marketing Management, General47%$22,63975%
15University of Mount Olive
Mount Olive, NC Private not-for-profit · 1 feeder programs
9Marketing/Marketing Management, General52%$16,47376%
16North Carolina Wesleyan University
Rocky Mount, NC Private not-for-profit · 1 feeder programs
8Marketing/Marketing Management, General$45,88042%$18,90580%
17Queens University of Charlotte
Charlotte, NC Private not-for-profit · 1 feeder programs
8Marketing/Marketing Management, General61%$24,87262%
18Methodist University
Fayetteville, NC Private not-for-profit · 1 feeder programs
7Marketing/Marketing Management, General44%$24,55175%
19Johnson & Wales University - Charlotte
Charlotte, NC Private not-for-profit · 1 feeder programs
2Marketing/Marketing Management, General$41,54449%$29,44680%
20William Peace University
Raleigh, NC Private not-for-profit · 2 feeder programs
2Public Relations, Advertising, and Applied Communication45%$23,10894%

All 20 schools in North Carolina

Every school in North Carolina with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in North Carolina that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Appalachian State UniversityBoonePublic3303
East Carolina UniversityGreenvillePublic2701
University of North Carolina at CharlotteCharlottePublic2461
Elon UniversityElonPrivate not-for-profit961
University of North Carolina at GreensboroGreensboroPublic901
Western Carolina UniversityCullowheePublic821
High Point UniversityHigh PointPrivate not-for-profit701
North Carolina A & T State UniversityGreensboroPublic691
North Carolina State University at RaleighRaleighPublic321
Wingate UniversityWingatePrivate not-for-profit302
Meredith CollegeRaleighPrivate not-for-profit262
Campbell UniversityBuies CreekPrivate not-for-profit171
Lenoir - Rhyne UniversityHickoryPrivate not-for-profit162
Belmont Abbey CollegeBelmontPrivate not-for-profit101
University of Mount OliveMount OlivePrivate not-for-profit91

What advertising and promotions managers earn in North Carolina

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in North Carolina
$121,730
Mean annual
$157,910
Jobs in state
What the range looks like
10th pct$85,670Median$121,73090th pct$322,080
Versus the national median
-8.9%

U.S. median $133,660. North Carolina pays below the national figure.

Metro areas in North Carolina

Charlotte-Concord-Gastonia, NC-SC
$125,180median
120 jobs
Raleigh-Cary, NC
$121,730median
80 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in North Carolina

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in North Carolina.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,281 degrees in North Carolina in 2024-25, 90.2% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 1,420 people a year in North Carolina.

How much do advertising and promotions managers earn in North Carolina?+

The median is $121,730 a year (BLS OEWS May 2025). That is 8.9% below the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in North Carolina?+

20 institutions in North Carolina reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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