Best institutions to study Pharmaceutical Marketing and Management
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
8 U.S. institutions graduated 122 Pharmaceutical Marketing and Management students in 2024–25 (IPEDS). It is CIP 51.2011, a specialization of Pharmacy (CIP 51.20), and leads most directly to the Marketing Managers occupation (BLS SOC 11-2021).
About Pharmaceutical Marketing and Management programs
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry. Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, pharmaceutical marketing, pharmaceutical and medical product management, and legal issues.
Source: National Center for Education Statistics, Classification of Instructional Programs (CIP 2020).
The Pharmaceutical Marketing and Management program combines essential pharmaceutical sciences with marketing and management studies, preparing students for careers in the healthcare industry. This program is ideal for individuals interested in pharmaceutical sales, marketing, and management roles, providing a comprehensive understanding of the pharmaceutical landscape.
Students in this program will gain critical skills in areas such as marketing strategy development, financial evaluation of product development, and pricing strategy formulation. Coursework covers essential topics including biology, chemistry, pharmaceutics, pharmacology, and legal issues within the pharmaceutical industry.
Credentials awarded
What Pharmaceutical Marketing and Management graduates earned in 2024–25, by award level (IPEDS completions).
- Master's degree57 graduates / yr · 3 institutions47%
- Bachelor's degree42 graduates / yr · 3 institutions34%
- Award of at least 12 weeks but less than 1 academic year21 graduates / yr · 2 institutions17%
- Post-master's certificate2 graduates / yr · 1 institution1.6%
Graduates over time
Pharmaceutical Marketing and Management completions reported to IPEDS each year, all award levels combined.
| Year | Graduates |
|---|---|
| 2012 | 65 |
| 2013 | 55 |
| 2014 | 80 |
| 2015 | 99 |
| 2016 | 97 |
| 2017 | 96 |
| 2018 | 75 |
| 2019 | 102 |
| 2020 | 73 |
| 2021 | 97 |
| 2022 | 58 |
| 2023 | 60 |
| 2024 | 84 |
| 2025 | 122 |
Top 8 institutions for Pharmaceutical Marketing and Management, ranked by graduates
Graduates (IPEDS completions), 2024–25. Award levels show which credentials each institution confers in this specialization.
| # | Institution | Graduates / yr | Grad rate | Net price | Field earnings* (1 yr) |
|---|---|---|---|---|---|
| 1 | University of Cincinnati - Main Campus Cincinnati, OHPublicMaster's | 32 | 75% | — | — |
| 2 | Massachusetts College of Pharmacy and Health Sciences Boston, MAPrivate not-for-profitBachelor's | 23 | 62% | $35,358 | $47,882 |
| 3 | Nova Southeastern University Fort Lauderdale, FLPrivate not-for-profitMaster's | 14 | 63% | $31,672 | — |
| 4 | Ohio Northern University Ada, OHPrivate not-for-profitBachelor's | 14 | 75% | $23,912 | $49,444 |
| 5 | University of Southern California Los Angeles, CAPrivate not-for-profitMaster'sMaster's | 13 | 92% | $26,873 | — |
| 6 | University of Georgia Athens, GAPublicAward of at least 12 weeks but less than 1 academic year | 12 | 90% | — | — |
| 7 | Plymouth State University Plymouth, NHPublicAward of at least 12 weeks but less than 1 academic year | 9 | 52% | — | — |
| 8 | DeSales University Center Valley, PAPrivate not-for-profitBachelor's | 5 | 72% | $26,990 | — |
* Median earnings 1 year after graduation for the broader Pharmacy field (CIP 51.20) at these institutions; College Scorecard does not publish earnings at the 6-digit level.
Offered in 7 states
Where Pharmaceutical Marketing and Management graduates come from. Each state links to all Pharmacy programs offered there.
| State | Institutions | Graduates / yr | Top institution by graduates |
|---|---|---|---|
| Ohio | 2 | 46 | University of Cincinnati - Main Campus32 / yr |
| Massachusetts | 1 | 23 | Massachusetts College of Pharmacy and Health Sciences23 / yr |
| Florida | 1 | 14 | Nova Southeastern University14 / yr |
| California | 1 | 13 | University of Southern California13 / yr |
| Georgia | 1 | 12 | University of Georgia12 / yr |
| New Hampshire | 1 | 9 | Plymouth State University9 / yr |
| Pennsylvania | 1 | 5 | DeSales University5 / yr |
Careers & outlook
The payoff after graduation: occupation 11-2021, Marketing Managers, and its national outlook.
Graduates of the Pharmaceutical Marketing and Management program can pursue various careers, primarily as Marketing Managers, with additional roles available in medical and health services management. The job outlook is favorable, with a projected growth rate of 6.6% and approximately 34,300 annual openings, offering a median wage of $161,030 for marketing managers.
Top-paying metros
Career pathways for CIP 51.2011
The occupations the NCES crosswalk maps this 6-digit code to, with BLS pay and 10-year outlook.
| Occupation | US median pay | Growth | Openings / yr | Typical entry education |
|---|---|---|---|---|
Marketing Managersprimary SOC 11-2021 | $166,790 | +6.6% Faster than average | ~34,300 | Bachelor's degree |
Medical and Health Services Managers SOC 11-9111 | $123,860 | +23.2% Much faster than average | ~62,100 | Bachelor's degree |
Sales Managers SOC 11-2022 | $148,270 | +4.7% About as fast as average | ~49,000 | Bachelor's degree |
Health Specialties Teachers, Postsecondary SOC 25-1071 | $107,310 | +17.3% Much faster than average | ~27,400 | Doctoral or professional degree |
Job Zone Four: Considerable Preparation Needed
- Education
- Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Related careers
Skills & knowledge in Pharmaceutical Marketing and Management programs
From the U.S. Dept. of Labor for the occupation this specialization most leads to.
Skills you'll build
Knowledge areas
Abilities that matter most
Day-to-day work activities
What graduates do on the job
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Tools and technology used
Other Pharmacy specializations
The 11 other 6-digit CIP codes under Pharmacy (CIP 51.20).
- PharmacyCIP 51.200111,406 graduates / yr144 institutions
- Pharmaceutical SciencesCIP 51.20102,563 graduates / yr79 institutions
- Industrial and Physical Pharmacy and Cosmetic SciencesCIP 51.2009909 graduates / yr11 institutions
- Pharmacy, Pharmaceutical Sciences, and AdministrationCIP 51.2099909 graduates / yr21 institutions
- Pharmaceutics and Drug DesignCIP 51.2003544 graduates / yr35 institutions
- Clinical and Industrial Drug DevelopmentCIP 51.2006250 graduates / yr13 institutions
- Medicinal and Pharmaceutical ChemistryCIP 51.2004188 graduates / yr29 institutions
- Pharmacy Administration and Pharmacy Policy and Regulatory AffairsCIP 51.2002179 graduates / yr11 institutions
- Pharmacoeconomics/CIP 51.2007
Pharmaceutical Economics 150 graduates / yr16 institutions - Natural Products Chemistry and PharmacognosyCIP 51.2005partial data130 graduates / yr7 institutions
- Clinical, Hospital, and Managed Care PharmacyCIP 51.2008partial data28 graduates / yr5 institutions
Common questions
What degrees are offered in this program?+
The program offers a Master's degree, Bachelor's degree, an award of at least 12 weeks but less than 1 academic year, and a Post-master's certificate.
What skills will I develop in this program?+
You will develop skills in critical thinking, active listening, writing, and learning strategies, among others.
What types of jobs can I get after graduation?+
Graduates can work as Marketing Managers, Medical and Health Services Managers, Sales Managers, and Health Specialties Teachers.
What is the job outlook for this field?+
The job outlook is faster than average, with a projected growth rate of 6.6% and 34,300 annual job openings.
What is the CIP code for Pharmaceutical Marketing and Management?+
Pharmaceutical Marketing and Management is CIP 51.2011 in the NCES Classification of Instructional Programs (CIP 2020), a 6-digit specialization within Pharmacy (CIP 51.20). NCES defines it as: A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry. Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, pharmaceutical marketing, pharmaceutical and medical product management, and legal issues.
How many institutions offer Pharmaceutical Marketing and Management programs?+
8 U.S. institutions reported Pharmaceutical Marketing and Management graduates in IPEDS 2024–25, across 7 states, awarding 122 credentials in the year. That is 0.7% of all Pharmacy graduates.
How much do Pharmaceutical Marketing and Management graduates earn?+
Earnings are not published at the 6-digit CIP level by any federal source. The Marketing Managers occupation, which Pharmaceutical Marketing and Management most directly leads to, pays a median of $166,790 a year nationally (BLS OEWS May 2025), and graduates of the broader Pharmacy field report median earnings of $49,444 one year after graduation (College Scorecard).
About the data on this page
Every figure comes from an official federal or public source. Here is each one and the release it is currently on.
Program definitions are from the NCES Classification of Instructional Programs (CIP 2020). Skills, knowledge, abilities, work activities, tools, and job zones are from the O*NET database by the U.S. Department of Labor, used under the CC BY 4.0 license.
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