Kentucky·Management Occupations·SOC 11-2011

Best Advertising programs in Kentucky, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

17 schools in Kentucky run programs that feed this job, graduating 770 people a year. The job pays a median of $107,030 in Kentucky across about 230 jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
770
in Kentucky
Median pay · Kentucky
$107,030
BLS OEWS May 2025
Jobs in state
230
people employed
Schools
17
with a feeder program
Avg graduation rate
51%
across those schools
Median net price
$19,816
per year, IPEDS

Fields of study in Kentucky that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Kentucky that lead to this job

Ranked by graduates per year in Kentucky (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Kentucky page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 52.1401In Kentucky
646
83.9%
13$44,670$24,250
2
CIP 09.0902In Kentucky
63
8.2%
5$39,658$24,500
3
CIP 09.0903In Kentucky
33
4.3%
2$39,658$24,500
4
CIP 09.0900In Kentucky
28
3.6%
3$39,658$24,500

Top 17 schools in Kentucky

Ranked by graduates per year into this job. Graduate earnings are reported for 7 of the 17 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Kentucky
Lexington, KY Public · 1 feeder programs
294Marketing/Marketing Management, General$48,10071%93%
2Western Kentucky University
Bowling Green, KY Public · 3 feeder programs
158Marketing/Marketing Management, General$42,47856%94%
3Eastern Kentucky University
Richmond, KY Public · 2 feeder programs
104Marketing/Marketing Management, General$40,96850%78%
4University of Louisville
Louisville, KY Public · 1 feeder programs
68Marketing/Marketing Management, General$47,70461%79%
5Murray State University
Murray, KY Public · 3 feeder programs
36Marketing/Marketing Management, General$45,04261%86%
6Campbellsville University
Campbellsville, KY Private not-for-profit · 2 feeder programs
28Marketing/Marketing Management, General42%$18,82480%
7Midway University
Midway, KY Private not-for-profit · 1 feeder programs
21Public Relations, Advertising, and Applied Communication41%$23,65895%
8Northern Kentucky University
Highland Heights, KY Public · 1 feeder programs
18Public Relations/Image Management$41,84252%68%
9Morehead State University
Morehead, KY Public · 1 feeder programs
10Marketing/Marketing Management, General$38,63652%77%
10Asbury University
Wilmore, KY Private not-for-profit · 1 feeder programs
7Marketing/Marketing Management, General65%$19,81663%
11Kentucky State University
Frankfort, KY Public · 1 feeder programs
6Public Relations, Advertising, and Applied Communication32%96%
12University of the Cumberlands
Williamsburg, KY Private not-for-profit · 1 feeder programs
6Marketing/Marketing Management, General50%$11,67299%
13Georgetown College
Georgetown, KY Private not-for-profit · 1 feeder programs
5Marketing/Marketing Management, General49%$12,66691%
14Bellarmine University
Louisville, KY Private not-for-profit · 1 feeder programs
4Marketing/Marketing Management, General64%$22,54286%
15Union Commonwealth University
Barbourville, KY Private not-for-profit · 1 feeder programs
3Marketing/Marketing Management, General32%$28,38663%
16Spalding University
Louisville, KY Private not-for-profit · 1 feeder programs
1Public Relations, Advertising, and Applied Communication52%$23,66199%
17Thomas More University
Crestview Hills, KY Private not-for-profit · 1 feeder programs
1Marketing/Marketing Management, General40%$18,90290%

All 17 schools in Kentucky

Every school in Kentucky with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Kentucky that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of KentuckyLexingtonPublic2941
Western Kentucky UniversityBowling GreenPublic1583
Eastern Kentucky UniversityRichmondPublic1042
University of LouisvilleLouisvillePublic681
Murray State UniversityMurrayPublic363
Campbellsville UniversityCampbellsvillePrivate not-for-profit282
Midway UniversityMidwayPrivate not-for-profit211
Northern Kentucky UniversityHighland HeightsPublic181
Morehead State UniversityMoreheadPublic101
Asbury UniversityWilmorePrivate not-for-profit71
Kentucky State UniversityFrankfortPublic61
University of the CumberlandsWilliamsburgPrivate not-for-profit61
Georgetown CollegeGeorgetownPrivate not-for-profit51
Bellarmine UniversityLouisvillePrivate not-for-profit41
Union Commonwealth UniversityBarbourvillePrivate not-for-profit31

What advertising and promotions managers earn in Kentucky

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Kentucky
$107,030
Mean annual
$111,950
Jobs in state
230
What the range looks like
10th pct$61,640Median$107,03090th pct$148,730
Versus the national median
-19.9%

U.S. median $133,660. Kentucky pays below the national figure.

Job concentration
0.82×

1.00× means the state has its expected share of these jobs.

Metro areas in Kentucky

Louisville/Jefferson County, KY-IN
$117,010median
130 jobs
Lexington-Fayette, KY
$101,340median
30 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Kentucky

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in Kentucky.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 646 degrees in Kentucky in 2024-25, 83.9% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 770 people a year in Kentucky.

How much do advertising and promotions managers earn in Kentucky?+

The median is $107,030 a year (BLS OEWS May 2025). That is 19.9% below the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Kentucky?+

17 institutions in Kentucky reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

All Clema data sources and release dates →

Explore every U.S. college in one conversation

Clema turns plain-language questions into sourced answers across every U.S. institution — earnings, aid, acceptance, graduation, safety, and athletics from IPEDS, College Scorecard, and 10+ federal datasets, built in.

Free for teams up to 3 · No credit card