Kentucky·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Kentucky, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

23 schools in Kentucky run programs that feed this job, graduating 762 people a year. The job pays a median of $60,150 in Kentucky across about 2,580 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
762
in Kentucky
Median pay · Kentucky
$60,150
BLS OEWS May 2025
Jobs in state
2,580
people employed
Schools
23
with a feeder program
Avg graduation rate
49%
across those schools
Median net price
$19,816
per year, IPEDS

Fields of study in Kentucky that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

8 programs in Kentucky that lead to this job

Ranked by graduates per year in Kentucky (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Kentucky page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1
CIP 09.0101In Kentucky
567
74.4%
13$34,858$25,000
2
CIP 09.0902In Kentucky
63
8.3%
5$39,658$24,500
3
CIP 09.0100In Kentucky
62
8.1%
6$34,858$25,000
4
CIP 09.0900In Kentucky
28
3.7%
3$39,658$24,500
5
CIP 09.0906In Kentucky
18
2.4%
3$39,658$24,500
6
CIP 09.0905In Kentucky
16
2.1%
4$39,658$24,500
7
CIP 09.0907In Kentucky
7
0.9%
1$39,658$24,500
8
CIP 52.0501In Kentucky
1
0.1%
1$41,000$26,000

Top 23 schools in Kentucky

Ranked by graduates per year into this job. Graduate earnings are reported for 11 of the 23 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Kentucky
Lexington, KY Public · 3 feeder programs
270Speech Communication and Rhetoric$39,31171%93%
2University of Louisville
Louisville, KY Public · 1 feeder programs
101Speech Communication and Rhetoric$38,21961%79%
3Northern Kentucky University
Highland Heights, KY Public · 3 feeder programs
79Speech Communication and Rhetoric$38,63752%68%
4Western Kentucky University
Bowling Green, KY Public · 4 feeder programs
52Speech Communication and Rhetoric$33,95556%94%
5Eastern Kentucky University
Richmond, KY Public · 2 feeder programs
32Speech Communication and Rhetoric$40,42950%78%
6Bellarmine University
Louisville, KY Private not-for-profit · 1 feeder programs
30Speech Communication and Rhetoric$34,85864%$22,54286%
7University of the Cumberlands
Williamsburg, KY Private not-for-profit · 1 feeder programs
26Speech Communication and Rhetoric$27,75450%$11,67299%
8Midway University
Midway, KY Private not-for-profit · 2 feeder programs
23Public Relations, Advertising, and Applied Communication41%$23,65895%
9Georgetown College
Georgetown, KY Private not-for-profit · 1 feeder programs
19Communication, General$35,44249%$12,66691%
10Transylvania University
Lexington, KY Private not-for-profit · 1 feeder programs
18Speech Communication and Rhetoric71%$21,88187%
11Murray State University
Murray, KY Public · 2 feeder programs
14Public Relations/Image Management$38,05461%86%
12The Southern Baptist Theological Seminary
Louisville, KY Private not-for-profit · 1 feeder programs
14Communication, General40%56%
13Lindsey Wilson University
Columbia, KY Private not-for-profit · 1 feeder programs
13Speech Communication and Rhetoric$25,54944%$14,471
14Alice Lloyd College
Pippa Passes, KY Private not-for-profit · 1 feeder programs
12Communication, General39%$18,38475%
15University of Pikeville
Pikeville, KY Private not-for-profit · 2 feeder programs
11Speech Communication and Rhetoric42%$13,886
16Asbury University
Wilmore, KY Private not-for-profit · 2 feeder programs
10Communication, General65%$19,81663%
17Morehead State University
Morehead, KY Public · 1 feeder programs
8Speech Communication and Rhetoric$26,80352%77%
18Simmons College of Kentucky
Louisville, KY Private not-for-profit · 1 feeder programs
7International and Intercultural Communication14%$21,102100%
19Thomas More University
Crestview Hills, KY Private not-for-profit · 1 feeder programs
7Communication, General40%$18,90290%
20Kentucky State University
Frankfort, KY Public · 1 feeder programs
6Public Relations, Advertising, and Applied Communication32%96%
21Kentucky Wesleyan College
Owensboro, KY Private not-for-profit · 1 feeder programs
6Speech Communication and Rhetoric47%$36,52572%
22Campbellsville University
Campbellsville, KY Private not-for-profit · 1 feeder programs
2Public Relations/Image Management42%$18,82480%
23Spalding University
Louisville, KY Private not-for-profit · 2 feeder programs
2Public Relations, Advertising, and Applied Communication52%$23,66199%

All 23 schools in Kentucky

Every school in Kentucky with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Kentucky that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of KentuckyLexingtonPublic2703
University of LouisvilleLouisvillePublic1011
Northern Kentucky UniversityHighland HeightsPublic793
Western Kentucky UniversityBowling GreenPublic524
Eastern Kentucky UniversityRichmondPublic322
Bellarmine UniversityLouisvillePrivate not-for-profit301
University of the CumberlandsWilliamsburgPrivate not-for-profit261
Midway UniversityMidwayPrivate not-for-profit232
Georgetown CollegeGeorgetownPrivate not-for-profit191
Transylvania UniversityLexingtonPrivate not-for-profit181
Murray State UniversityMurrayPublic142
The Southern Baptist Theological SeminaryLouisvillePrivate not-for-profit141
Lindsey Wilson UniversityColumbiaPrivate not-for-profit131
Alice Lloyd CollegePippa PassesPrivate not-for-profit121
University of PikevillePikevillePrivate not-for-profit112

What public relations specialists earn in Kentucky

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Kentucky
$60,150
Mean annual
$67,550
Jobs in state
2,580
What the range looks like
10th pct$37,190Median$60,15090th pct$103,530
Versus the national median
-19.5%

U.S. median $74,750. Kentucky pays below the national figure.

Job concentration
0.71×

1.00× means the state has its expected share of these jobs.

Metro areas in Kentucky

Elizabethtown, KY
$67,200median
90 jobs
Louisville/Jefferson County, KY-IN
$61,640median
820 jobs
Lexington-Fayette, KY
$62,380median
520 jobs
Owensboro, KY
$69,350median
40 jobs
Bowling Green, KY
$52,580median
100 jobs
Paducah, KY-IL
$50,500median
50 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Kentucky

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Kentucky.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 567 degrees in Kentucky in 2024-25, 74.4% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 8 programs to this occupation. The largest are Communication and Media Studies, Public Relations, Business/Corporate Communications. Together they graduate about 762 people a year in Kentucky.

How much do public relations specialists earn in Kentucky?+

The median is $60,150 a year (BLS OEWS May 2025). That is 19.5% below the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Kentucky?+

23 institutions in Kentucky reported graduates from at least one of the 8 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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