Washington·Management Occupations·SOC 11-2011

Best Advertising programs in Washington, ranked by enrollment

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire.

24 schools in Washington run programs that feed this job, graduating 1,205 people a year. The job pays a median of $163,380 in Washington across about 530 jobs (BLS OEWS May 2025).

Also calledPromotions ManagerPromotions DirectorCommunications ManagerAdvertising Manager (Ad Manager)Brand ManagerLeague ManagerMedia DirectorMedia Promoter
Graduates / yr
1,205
in Washington
Median pay · Washington
$163,380
BLS OEWS May 2025
Jobs in state
530
people employed
Schools
24
with a feeder program
Avg graduation rate
50%
across those schools
Median net price
$23,510
per year, IPEDS

Fields of study in Washington that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

4 programs in Washington that lead to this job

Ranked by graduates per year in Washington (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Washington page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
11,000
83.0%
22$44,670$24,250
294
7.8%
4$39,658$24,500
361
5.1%
1$39,658$24,500
450
4.1%
1$39,658$24,500

Top 24 schools in Washington

Ranked by graduates per year into this job. Graduate earnings are reported for 11 of the 24 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1Washington State University
Pullman, WA Public · 4 feeder programs
481Marketing/Marketing Management, General$47,05160%87%
2University of Washington - Seattle Campus
Seattle, WA Public · 1 feeder programs
107Marketing/Marketing Management, General$51,53085%39%
3Bellevue College
Bellevue, WA Public · 1 feeder programs
99Marketing/Marketing Management, General36%
4Western Washington University
Bellingham, WA Public · 1 feeder programs
98Marketing/Marketing Management, General$43,37565%93%
5University of Washington - Bothell Campus
Bothell, WA Public · 1 feeder programs
62Marketing/Marketing Management, General$51,53065%91%
6Green River College
Auburn, WA Public · 1 feeder programs
52Marketing/Marketing Management, General39%
7Eastern Washington University
Cheney, WA Public · 1 feeder programs
50Marketing/Marketing Management, General$42,19643%91%
8University of Washington - Tacoma Campus
Tacoma, WA Public · 1 feeder programs
49Marketing/Marketing Management, General$51,53063%83%
9Seattle University
Seattle, WA Private not-for-profit · 1 feeder programs
42Marketing/Marketing Management, General$44,71476%$31,90077%
10Spokane Falls Community College
Spokane, WA Public · 1 feeder programs
37Marketing/Marketing Management, General$44,74832%
11Bellingham Technical College
Bellingham, WA Public · 1 feeder programs
32Marketing/Marketing Management, General42%
12Gonzaga University
Spokane, WA Private not-for-profit · 1 feeder programs
19Public Relations/Image Management$39,01386%$30,00682%
13Skagit Valley College
Mount Vernon, WA Public · 1 feeder programs
15Marketing/Marketing Management, General36%
14Walla Walla University
College Place, WA Private not-for-profit · 2 feeder programs
12Marketing/Marketing Management, General60%$22,260
15Shoreline College
Shoreline, WA Public · 1 feeder programs
10Marketing/Marketing Management, General29%
16Whitworth University
Spokane, WA Private not-for-profit · 1 feeder programs
10Marketing/Marketing Management, General$42,44571%$23,51090%
17Northwest University
Kirkland, WA Private not-for-profit · 1 feeder programs
7Marketing/Marketing Management, General71%$21,43383%
18Central Washington University
Ellensburg, WA Public · 1 feeder programs
5Public Relations/Image Management$40,97654%91%
19Spokane Community College
Spokane, WA Public · 1 feeder programs
5Marketing/Marketing Management, General33%
20Pierce College District
Lakewood, WA Public · 1 feeder programs
4Marketing/Marketing Management, General31%
21Edmonds College
Lynnwood, WA Public · 1 feeder programs
3Marketing/Marketing Management, General29%
22Walla Walla Community College
Walla Walla, WA Public · 1 feeder programs
3Marketing/Marketing Management, General38%
23Highline College
Des Moines, WA Public · 1 feeder programs
2Marketing/Marketing Management, General35%
24North Seattle College
Seattle, WA Public · 1 feeder programs
1Marketing/Marketing Management, General33%

All 24 schools in Washington

Every school in Washington with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Washington that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
Washington State UniversityPullmanPublic4814
University of Washington - Seattle CampusSeattlePublic1071
Bellevue CollegeBellevuePublic991
Western Washington UniversityBellinghamPublic981
University of Washington - Bothell CampusBothellPublic621
Green River CollegeAuburnPublic521
Eastern Washington UniversityCheneyPublic501
University of Washington - Tacoma CampusTacomaPublic491
Seattle UniversitySeattlePrivate not-for-profit421
Spokane Falls Community CollegeSpokanePublic371
Bellingham Technical CollegeBellinghamPublic321
Gonzaga UniversitySpokanePrivate not-for-profit191
Skagit Valley CollegeMount VernonPublic151
Walla Walla UniversityCollege PlacePrivate not-for-profit122
Shoreline CollegeShorelinePublic101

What advertising and promotions managers earn in Washington

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Washington
$163,380
Mean annual
$168,510
Jobs in state
530
What the range looks like
10th pct$127,050Median$163,38090th pct$216,220
Versus the national median
+22.2%

U.S. median $133,660. Washington pays above the national figure.

Job concentration
1.08×

1.00× means the state has its expected share of these jobs.

Metro areas in Washington

Seattle-Tacoma-Bellevue, WA
$163,380median

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
-2.2%
Decline
Openings per year
2,100
new jobs plus replacements
Employment change
-600
27,000 → 26,400
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Advertising and Promotions Managers page.

How to become a Advertising

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree
Work experience needed
Less than 5 years

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningCritical ThinkingSpeakingReading ComprehensionWritingMonitoring

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Washington

Every major mapped to this job

The official federal mapping behind the rankings above.

All 4 majors mapped to Advertising and Promotions Managers4 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0903Advertising
  • 52.1401Marketing/Marketing Management, General

Common questions

Answers for people weighing advertising and promotions managers programs in Washington.

What degree do you need to become an Advertising?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Marketing/Marketing Management, General, which awarded 1,000 degrees in Washington in 2024-25, 83.0% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming an Advertising?+

The NCES CIP-to-SOC crosswalk maps 4 programs to this occupation. The largest are Marketing, Public Relations. Together they graduate about 1,205 people a year in Washington.

How much do advertising and promotions managers earn in Washington?+

The median is $163,380 a year (BLS OEWS May 2025). That is 22.2% above the U.S. median of $133,660. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for advertising and promotions managers growing?+

BLS projects a -2.2% change in employment between 2024 and 2034, decline, with roughly 2,100 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Washington?+

24 institutions in Washington reported graduates from at least one of the 4 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do advertising and promotions managers work under?+

Employers advertise this work under many names. O*NET records Promotions Manager, Promotions Director, Communications Manager, Advertising Manager (Ad Manager) among the most commonly reported, all mapping to SOC 11-2011.

Advertising and Promotions Managers in other statesTexasOhioGeorgiaUtahPennsylvaniaMichiganNew YorkIllinois

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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