Washington·Arts, Design, Entertainment, Sports, and Media Occupations·SOC 27-3031

Best Public Relations Specialist programs in Washington, ranked by enrollment

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

14 schools in Washington run programs that feed this job, graduating 852 people a year. The job pays a median of $87,470 in Washington across about 6,430 jobs (BLS OEWS May 2025).

Also calledCommunications SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Relations Specialist (PR Specialist)LobbyistPublicistMedia BuyerPress Agent
Graduates / yr
852
in Washington
Median pay · Washington
$87,470
BLS OEWS May 2025
Jobs in state
6,430
people employed
Schools
14
with a feeder program
Avg graduation rate
66%
across those schools
Median net price
$23,510
per year, IPEDS

Fields of study in Washington that lead to this job

Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.

5 programs in Washington that lead to this job

Ranked by graduates per year in Washington (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Washington page.

Degree programs that lead to this occupation, ranked by graduates per year
#ProgramGraduates / yrShare of pipelineSchoolsGrad earnings (1 yr)Median debt
1642
75.4%
10$34,858$25,000
294
11.0%
4$39,658$24,500
361
7.2%
1$39,658$24,500
443
5.0%
3$34,858$25,000
512
1.4%
1$39,658$24,500

Top 14 schools in Washington

Ranked by graduates per year into this job. Graduate earnings are reported for 11 of the 14 schools in this state.

Schools ranked by graduates per year into this occupation
#SchoolGraduates / yrTop feeder programGrad earnings (1 yr)Grad rateNet priceAcceptance
1University of Washington - Seattle Campus
Seattle, WA Public · 1 feeder programs
307Speech Communication and Rhetoric$44,63885%39%
2Washington State University
Pullman, WA Public · 4 feeder programs
142Public Relations/Image Management$45,82060%87%
3Eastern Washington University
Cheney, WA Public · 1 feeder programs
106Speech Communication and Rhetoric$37,78243%91%
4Western Washington University
Bellingham, WA Public · 1 feeder programs
101Speech Communication and Rhetoric$34,85765%93%
5Gonzaga University
Spokane, WA Private not-for-profit · 2 feeder programs
43Speech Communication and Rhetoric$37,79986%$30,00682%
6Pacific Lutheran University
Tacoma, WA Private not-for-profit · 1 feeder programs
31Speech Communication and Rhetoric$33,97069%$19,94478%
7Central Washington University
Ellensburg, WA Public · 2 feeder programs
27Communication, General$35,82054%91%
8Seattle University
Seattle, WA Private not-for-profit · 1 feeder programs
24Speech Communication and Rhetoric$39,31676%$31,90077%
9University of Puget Sound
Tacoma, WA Private not-for-profit · 1 feeder programs
17Speech Communication and Rhetoric$29,47768%$35,05772%
10Whitworth University
Spokane, WA Private not-for-profit · 1 feeder programs
16Speech Communication and Rhetoric$39,30571%$23,51090%
11Seattle Pacific University
Seattle, WA Private not-for-profit · 1 feeder programs
13Speech Communication and Rhetoric$32,26062%$24,65383%
12Saint Martin's University
Lacey, WA Private not-for-profit · 1 feeder programs
11Communication, General52%$22,13190%
13Northwest University
Kirkland, WA Private not-for-profit · 1 feeder programs
10Communication, General71%$21,43383%
14Walla Walla University
College Place, WA Private not-for-profit · 1 feeder programs
4Public Relations/Image Management60%$22,260

All 14 schools in Washington

Every school in Washington with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.

All schools in Washington that feed this occupation
SchoolCityControlGraduates / yrFeeder programs
University of Washington - Seattle CampusSeattlePublic3071
Washington State UniversityPullmanPublic1424
Eastern Washington UniversityCheneyPublic1061
Western Washington UniversityBellinghamPublic1011
Gonzaga UniversitySpokanePrivate not-for-profit432
Pacific Lutheran UniversityTacomaPrivate not-for-profit311
Central Washington UniversityEllensburgPublic272
Seattle UniversitySeattlePrivate not-for-profit241
University of Puget SoundTacomaPrivate not-for-profit171
Whitworth UniversitySpokanePrivate not-for-profit161
Seattle Pacific UniversitySeattlePrivate not-for-profit131
Saint Martin's UniversityLaceyPrivate not-for-profit111
Northwest UniversityKirklandPrivate not-for-profit101
Walla Walla UniversityCollege PlacePrivate not-for-profit41

What public relations specialists earn in Washington

What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.

Median annual in Washington
$87,470
Mean annual
$95,030
Jobs in state
6,430
What the range looks like
10th pct$60,760Median$87,47090th pct$136,020
Versus the national median
+17.0%

U.S. median $74,750. Washington pays above the national figure.

Job concentration
0.99×

1.00× means the state has its expected share of these jobs.

Metro areas in Washington

Kennewick-Richland, WA
$103,030median
200 jobs
Seattle-Tacoma-Bellevue, WA
$96,000median
3,980 jobs
Bremerton-Silverdale-Port Orchard, WA
$83,390median
130 jobs
Mount Vernon-Anacortes, WA
$78,110median
50 jobs
Olympia-Lacey-Tumwater, WA
$84,470median
630 jobs
Spokane-Spokane Valley, WA
$74,610median
320 jobs
Wenatchee-East Wenatchee, WA
$76,600median
60 jobs
Walla Walla, WA
$76,360median
40 jobs

Job outlook

Bureau of Labor Statistics Employment Projections, 2024 to 2034.

Projected growth 2024–34
+4.8%
About as fast as average
Openings per year
27,600
new jobs plus replacements
Employment change
15,000
315,900 → 331,000
Typical entry education
Bachelor's degree

Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.

How to get in

The full skills, tools, and day-to-day breakdown lives on the national Public Relations Specialists page.

How to become a Public Relations Specialist

Job zone 4 of 5 · SVP 7.0 to < 8.0
Typical entry education
Bachelor's degree

Most of these occupations require a four-year bachelor's degree, but some do not.

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Top skills

Active ListeningSpeakingReading ComprehensionWritingCritical ThinkingActive Learning

The same job in other states

Where else this occupation employs the most people, and what it pays there.

Related careers in Washington

Every major mapped to this job

The official federal mapping behind the rankings above.

All 11 majors mapped to Public Relations Specialists11 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
  • 09.0100Communication, General
  • 09.0101Speech Communication and Rhetoric
  • 09.0900Public Relations, Advertising, and Applied Communication
  • 09.0902Public Relations/Image Management
  • 09.0904Political Communication
  • 09.0905Health Communication
  • 09.0906Sports Communication
  • 09.0907International and Intercultural Communication
  • 19.0202Family and Consumer Sciences/Human Sciences Communication
  • 52.0501Business/Corporate Communications, General
  • 52.0599Business/Corporate Communications, Other

Common questions

Answers for people weighing public relations specialists programs in Washington.

What degree do you need to become a Public Relations Specialist?+

Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 642 degrees in Washington in 2024-25, 75.4% of everyone graduating from a program that feeds this career.

Which college majors lead to becoming a Public Relations Specialist?+

The NCES CIP-to-SOC crosswalk maps 5 programs to this occupation. The largest are Communication and Media Studies, Public Relations. Together they graduate about 852 people a year in Washington.

How much do public relations specialists earn in Washington?+

The median is $87,470 a year (BLS OEWS May 2025). That is 17.0% above the U.S. median of $74,750. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.

Is demand for public relations specialists growing?+

BLS projects a +4.8% change in employment between 2024 and 2034, about as fast as average, with roughly 27,600 openings a year nationally once retirements and job changes are counted.

How many schools offer programs for this career in Washington?+

14 institutions in Washington reported graduates from at least one of the 5 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.

What other job titles do public relations specialists work under?+

Employers advertise this work under many names. O*NET records Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) among the most commonly reported, all mapping to SOC 27-3031.

About the data on this page

Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).

  • BLS Occupational Employment & Wage Statistics

    May 2025

    Wages, employment counts, location quotients and metro breakdowns.

  • BLS Employment Projections

    2024–34

    Projected growth, annual openings and typical entry-level education.

  • IPEDS Completions

    2024-25 (provisional)

    Graduates per year by program and institution — the ranking metric.

  • College Scorecard, Field of Study

    2020-21 cohorts

    Median graduate earnings one year after completion, and median debt.

  • Census Post-Secondary Employment Outcomes

    latest available

    Graduate earnings 1/5/10 years out, where the state participates.

  • NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk

    CIP 2020 / SOC 2018

    Which college programs officially lead to this occupation.

  • O*NET Database 30.3

    30.3

    Tasks, skills, knowledge, tools, job zone and alternate job titles.

    Official source →CC BY 4.0, U.S. Department of Labor / ETA

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