Best Public Relations Manager programs in Virginia, ranked by enrollment
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or.
29 schools in Virginia run programs that feed this job, graduating 1,876 people a year. The job pays a median of $176,340 in Virginia across about 2,610 jobs (BLS OEWS May 2025).
Fields of study in Virginia that lead to this job
Grouped at the 4-digit CIP level. Numbers are graduates per year in this state.
5 programs in Virginia that lead to this job
Ranked by graduates per year in Virginia (IPEDS completions). Graduate earnings and debt are national College Scorecard figures reported at the 4-digit CIP level, so specializations within one field share a figure. Each program also links to its own Virginia page.
| # | Program | Graduates / yr | Share of pipeline | Schools | Grad earnings (1 yr) | Median debt |
|---|---|---|---|---|---|---|
| 1 | CIP 09.0101In Virginia → | 1,137 | 60.6% | 13 | $34,858 | $25,000 |
| 2 | CIP 09.0102In Virginia → | 442 | 23.6% | 9 | $34,858 | $25,000 |
| 3 | CIP 09.0100In Virginia → | 264 | 14.1% | 6 | $34,858 | $25,000 |
| 4 | CIP 09.0909In Virginia → | 24 | 1.3% | 2 | $39,658 | $24,500 |
| 5 | CIP 09.0902In Virginia → | 9 | 0.5% | 1 | $39,658 | $24,500 |
Top 25 schools in Virginia
Ranked by graduates per year into this job. Graduate earnings are reported for 14 of the 29 schools in this state.
| # | School | Graduates / yr | Top feeder program | Grad earnings (1 yr) | Grad rate | Net price | Acceptance |
|---|---|---|---|---|---|---|---|
| 1 | Liberty University Lynchburg, VA Private not-for-profit · 2 feeder programs | 319 | Communication, General | $35,392 | 65% | $28,911 | 99% |
| 2 | James Madison University Harrisonburg, VA Public · 1 feeder programs | 305 | Speech Communication and Rhetoric | $42,769 | 80% | — | 72% |
| 3 | Virginia Polytechnic Institute and State University Blacksburg, VA Public · 1 feeder programs | 293 | Speech Communication and Rhetoric | $44,309 | 86% | — | 55% |
| 4 | Virginia Commonwealth University Richmond, VA Public · 1 feeder programs | 222 | Mass Communication/Media Studies | $35,808 | 63% | — | 93% |
| 5 | George Mason University Fairfax, VA Public · 1 feeder programs | 143 | Speech Communication and Rhetoric | — | 68% | — | 87% |
| 6 | University of Virginia - Main Campus Charlottesville, VA Public · 1 feeder programs | 106 | Mass Communication/Media Studies | $47,368 | 96% | — | 17% |
| 7 | Christopher Newport University Newport News, VA Public · 1 feeder programs | 90 | Speech Communication and Rhetoric | $36,953 | 72% | — | 86% |
| 8 | Regent University Virginia Beach, VA Private not-for-profit · 2 feeder programs | 74 | Speech Communication and Rhetoric | $29,313 | 57% | $18,677 | 38% |
| 9 | Virginia State University Petersburg, VA Public · 1 feeder programs | 53 | Mass Communication/Media Studies | $23,897 | 39% | — | 89% |
| 10 | Longwood University Farmville, VA Public · 1 feeder programs | 37 | Speech Communication and Rhetoric | $36,062 | 61% | — | 90% |
| 11 | University of Mary Washington Fredericksburg, VA Public · 1 feeder programs | 33 | Communication, General | — | 66% | — | 80% |
| 12 | Radford University Radford, VA Public · 1 feeder programs | 23 | Speech Communication and Rhetoric | $38,038 | 49% | — | 90% |
| 13 | Bridgewater College Bridgewater, VA Private not-for-profit · 1 feeder programs | 20 | Mass Communication/Media Studies | $29,477 | 53% | $19,485 | 92% |
| 14 | Randolph - Macon College Ashland, VA Private not-for-profit · 1 feeder programs | 19 | Communication, General | $40,328 | 70% | $26,498 | 87% |
| 15 | Roanoke College Salem, VA Private not-for-profit · 1 feeder programs | 17 | Communication, General | $36,220 | 67% | $24,604 | 83% |
| 16 | Hampton University Hampton, VA Private not-for-profit · 1 feeder programs | 16 | Communication Management and Strategic Communications | — | 57% | $34,268 | 62% |
| 17 | Brightpoint Community College Chester, VA Public · 1 feeder programs | 15 | Mass Communication/Media Studies | — | 38% | — | — |
| 18 | University of Lynchburg Lynchburg, VA Private not-for-profit · 1 feeder programs | 13 | Speech Communication and Rhetoric | — | 57% | $19,488 | 43% |
| 19 | Emory & Henry University Emory, VA Private not-for-profit · 1 feeder programs | 12 | Mass Communication/Media Studies | — | 56% | $20,446 | 84% |
| 20 | Averett University Danville, VA Private not-for-profit · 1 feeder programs | 11 | Speech Communication and Rhetoric | — | 48% | $23,171 | 57% |
| 21 | Marymount University Arlington, VA Private not-for-profit · 1 feeder programs | 10 | Communication, General | — | 54% | $25,803 | 93% |
| 22 | Virginia Union University Richmond, VA Private not-for-profit · 1 feeder programs | 10 | Mass Communication/Media Studies | $18,076 | 34% | $21,249 | 98% |
| 23 | Washington and Lee University Lexington, VA Private not-for-profit · 1 feeder programs | 9 | Public Relations/Image Management | — | 94% | $11,983 | 14% |
| 24 | Shenandoah University Winchester, VA Private not-for-profit · 1 feeder programs | 8 | Speech Communication and Rhetoric | — | 67% | $27,455 | 77% |
| 25 | Bluefield University Bluefield, VA Private not-for-profit · 1 feeder programs | 5 | Communication, General | — | 18% | $22,057 | 59% |
All 29 schools in Virginia
Every school in Virginia with a program that feeds this job, ordered by graduates per year. Earnings are shown for the ranked schools above; open a school profile for the rest.
| School | City | Control | Graduates / yr | Feeder programs |
|---|---|---|---|---|
| Liberty University | Lynchburg | Private not-for-profit | 319 | 2 |
| James Madison University | Harrisonburg | Public | 305 | 1 |
| Virginia Polytechnic Institute and State University | Blacksburg | Public | 293 | 1 |
| Virginia Commonwealth University | Richmond | Public | 222 | 1 |
| George Mason University | Fairfax | Public | 143 | 1 |
| University of Virginia - Main Campus | Charlottesville | Public | 106 | 1 |
| Christopher Newport University | Newport News | Public | 90 | 1 |
| Regent University | Virginia Beach | Private not-for-profit | 74 | 2 |
| Virginia State University | Petersburg | Public | 53 | 1 |
| Longwood University | Farmville | Public | 37 | 1 |
| University of Mary Washington | Fredericksburg | Public | 33 | 1 |
| Radford University | Radford | Public | 23 | 1 |
| Bridgewater College | Bridgewater | Private not-for-profit | 20 | 1 |
| Randolph - Macon College | Ashland | Private not-for-profit | 19 | 1 |
| Roanoke College | Salem | Private not-for-profit | 17 | 1 |
What public relations managers earn in Virginia
What people already working in this job earn (BLS OEWS May 2025). Not graduate earnings.
U.S. median $146,910. Virginia pays above the national figure.
Concentrated here: Virginia employs more of this job per worker than the U.S. average.
Metro areas in Virginia
Job outlook
Bureau of Labor Statistics Employment Projections, 2024 to 2034.
Growth and openings are national. The Bureau of Labor Statistics does not publish employment projections at state level, so these figures describe the occupation across the whole U.S., not this state alone.
How to get in
The full skills, tools, and day-to-day breakdown lives on the national Public Relations Managers page.
How to become a Public Relations Manager
Job zone 4 of 5 · SVP 7.0 to < 8.0- Typical entry education
- Bachelor's degree
- Work experience needed
- 5 years or more
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
The same job in other states
Where else this occupation employs the most people, and what it pays there.
Related careers in Virginia
Every major mapped to this job
The official federal mapping behind the rankings above.
All 10 majors mapped to Public Relations Managers10 of them graduated someone in the latest IPEDS year. NCES CIP 2020 → SOC 2018 crosswalk.+
- 09.0100Communication, General
- 09.0101Speech Communication and Rhetoric
- 09.0102Mass Communication/Media Studies
- 09.0900Public Relations, Advertising, and Applied Communication
- 09.0902Public Relations/Image Management
- 09.0904Political Communication
- 09.0907International and Intercultural Communication
- 09.0909Communication Management and Strategic Communications
- 52.0501Business/Corporate Communications, General
- 52.0599Business/Corporate Communications, Other
Common questions
Answers for people weighing public relations managers programs in Virginia.
What degree do you need to become a Public Relations Manager?+
Bachelor's degree is the typical entry-level education BLS reports for this occupation. The most common program people actually graduate from is Speech Communication and Rhetoric, which awarded 1,137 degrees in Virginia in 2024-25, 60.6% of everyone graduating from a program that feeds this career.
Which college majors lead to becoming a Public Relations Manager?+
The NCES CIP-to-SOC crosswalk maps 5 programs to this occupation. The largest are Communication and Media Studies, Public Relations. Together they graduate about 1,876 people a year in Virginia.
How much do public relations managers earn in Virginia?+
The median is $176,340 a year (BLS OEWS May 2025). That is 20.0% above the U.S. median of $146,910. This is pay for people already working in the occupation, not the same thing as graduate earnings one year after finishing a degree.
Is demand for public relations managers growing?+
BLS projects a +5.0% change in employment between 2024 and 2034, faster than average, with roughly 6,600 openings a year nationally once retirements and job changes are counted.
How many schools offer programs for this career in Virginia?+
29 institutions in Virginia reported graduates from at least one of the 5 programs that feed this occupation in IPEDS 2024-25. Rankings on this page use graduates per year, because the federal data publishes no enrollment count by program.
What other job titles do public relations managers work under?+
Employers advertise this work under many names. O*NET records Communications Director, Public Affairs Director, Community Relations Director, Public Relations Director (PR Director) among the most commonly reported, all mapping to SOC 11-2032.
About the data on this page
Rankings use IPEDS completions 2024–25, degrees awarded per year. That is the closest federal measure of how many people a program puts into a career, because no federal dataset publishes enrollment by program. Wages and employment come from BLS OEWS May 2025, growth and openings from BLS Employment Projections 2024-34, and which majors lead to which jobs from the NCES CIP 2020 to SOC 2018 crosswalk. Occupation descriptions, tasks, skills and tools are O*NET 30.3 (CC BY 4.0, U.S. Department of Labor/ETA).
BLS Occupational Employment & Wage Statistics
May 2025Wages, employment counts, location quotients and metro breakdowns.
BLS Employment Projections
2024–34Projected growth, annual openings and typical entry-level education.
IPEDS Completions
2024-25 (provisional)Graduates per year by program and institution — the ranking metric.
College Scorecard, Field of Study
2020-21 cohortsMedian graduate earnings one year after completion, and median debt.
Census Post-Secondary Employment Outcomes
latest availableGraduate earnings 1/5/10 years out, where the state participates.
NCES CIP 2020 and the CIP-to-SOC 2018 crosswalk
CIP 2020 / SOC 2018Which college programs officially lead to this occupation.
O*NET Database 30.3
30.3Tasks, skills, knowledge, tools, job zone and alternate job titles.
Official source →CC BY 4.0, U.S. Department of Labor / ETA
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